Bringing Lighting Trends to Life through Showroom Merchandising

Join Jill Waage, Editor in Chief, Traditional Home and ALA’s Lighting magazine as she talks with Jeffrey Dross, Lighting by Jeffrey, Leslie Killingsworth, Senior Vice President Marketing & Merchandise of Progressive Lighting/Lee Lighting/Savoy House and Tim Stumm, Creative Director of Z-Lite, about how to translate trends into compelling merchandising displays that suit retail environments and budgets.