Q: What is the most important trend you are seeing with brides-to-be?

A: “One of the biggest trends now is lace gowns. However, this is not a new trend as we saw a lot of this last year as well. Sleeves and keyhole backs are desired.” –Danelle Meyerle, Danelle’s Bridal Boutique, Colorado Springs, Colo.
Danelle Meyerle
A: “The most important trend (not the happiest though) is that brides are waiting longer than ever to purchase their bridal gowns and it's almost impossible to create a sense of urgency. I think that the timeline should be a minimum of six months out. That allows four months for production which is pretty standard at peak season, as well as two months for alterations which are almost always required. More importantly though, brides must realize that the gown and venue are really the two most important pieces to planning the wedding! Once those two important cornerstones are in place, often they find that things go much easier in the planning process as the gown really sets the tone for the entire feel of the wedding.” –Angie Oven, The Bridal Gallery, Salem, Ore.
Angie Oven
A: “Brides are asking for sleeves or straps, or off-the-shoulder dresses. And lace and belts.” -Elodia Adamson, Bridal Novias, El Paso, Texas

Elodia Adamson

A. “Lace! The most common look right now is "Rustic Vintage" which translates to a fitted lace dress, often with cap sleeves and a key-hole back. Those kind of dresses are flying out of our store right now. –Pamela Henderson, Camarillo Bridal, Camarillo, Calif.

Pamela Henderson

Q: How do you use social media to reach out to your customers?

A: “We are very active on all social media sites: Facebook, Twitter, and Tumblr. We try and utilize these sites following each site’s guidelines appealing to the customer needs along with our promos and sales.” –Danelle Meyerle, Danelle’s Bridal Boutique
A: “I use Facebook the most. I build prom business with paid advertising on Facebook, and with pageant I build an audience by working to position myself as an authority on everything gowns. With brides, I encourage them to post pictures of the weddings and comments about their experiences.” –Angie Oven, The Bridal Gallery
A: “We use Facebook and Pinterest and will soon be writing a newsletter with tips and advice for all of our brides." –Elodia Adamson, Bridal Novias

A. "Social Media is very important--very important! We are present on Facebook, Twitter, Instagram, Pinterest, YouTube and have our own blog. We have demonstrations on YouTube--such as "How to lace up your corset wedding dress." All promotions are announced on Facebook. We sometimes have contests or ask our brides their opinions on certain things, like "Would you pay $350 for this pair of shoes?" Or "What do you think of…" On May 4th, we are having a silly Star Wars Tuxedo promotion. ‘May the Fourth be with you’ (cheesy, we know). If they bring in any kind of Star Wars memorabilia they will get free shoes with their tux rental. We have a lot of fun with our social media. In our blog we did a great piece on Bridezilla and another one on why children should not come to a bridal appointment. The blog we did a couple of weeks ago on Maggie Sottero got a lot of response." –Pamela Henderson, Camarillo Bridal

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