In 2014 Dallas Market Center will debut The One – It’s All About the Dress, a strategic brand refresh and combination of its Bridal and Prom markets held each March and September.

Dallas’ The One launches a new initiative to further invest in the success of bridal and prom retailers from across the United States with a focus west of the Mississippi as well as Canada, Mexico and South America. The Market will partner with buyers to devote resources throughout the year to help them achieve their business goals with distinct and unique offerings including trend information, online seminars, social media activities and much more. The One will also feature special guests and industry experts to address relevant topics and further aid retailers in their success.
The One in March (March 29-31, 2014)
· Bridal and Homecoming lines showcased

· Focus on education with topics including branding, social media, trends, retail business tips and more through group learning sessions and one-on-one consultations.

The One in September (Sept. 7-10; Preview Day, Sept. 6)

· Bridal and Prom lines showcased
· Focus on trends and fashion on the runway
· Five-day show including a Preview Day to allow ample time to buy across categories
 · Combining Prom with Bridal in September shifts Prom from a crowded August show calendar

Buyers will find bridal gowns, bridesmaid dresses, mother of the bride attire, flower girl dresses, Quinceañera, prom and other special occasion apparel and accessories in Dallas. The One offers more cross-over buying opportunities with Total Home & Gift Markets held in conjunction with the show each March and September, offering dedicated resources available for immediate purchase.

A special early-bird hotel rate is available until Sept. 30 for The One attendees in March – $92 per night at the DoubleTree at Market Center with complimentary breakfast and campus shuttle access. Buyers can book by contacting Market Travel® at 214-744-7444 or online at