The Pop! Trend Fashion Show on Oct. 24 at 5:45 p.m. in the World Trade Center Hall of Nations will be an evening of fashion, cocktails, hors d’oeuvres and live entertainment as fashion comes to life with contemporary assortments of guest designer Byron Lars.  The show will be one of the highlights of the Dallas October Apparel & Accessories Market (Oct. 24-27).
 
 
Lars started designing under his own label in 1991 with a small collection of sportswear focusing on what Lars refers to as “twisted American classics.” Taking inspiration from such unlikely sources as his grandfather’s hunting jacket, Byron crossbreeds it with a “Dior New look” proportion to create a Duchess-of-Windsor-meets-Field-and-Stream hybrid.
 
Other juxtapositions such as distorting a men’s cotton dress shirt to resemble a Dorothy Lamour sarong have become Byron Lars trademark. “When edgy fashion is steeped in something familiar, it becomes far less alienating to the consuming public,” he says.
 
After only his second season in business, Women’s Wear Daily hailed Byron “Rookie of the Year.” His line was immediately snapped up by such prestigious retailers as Bergdorf Goodman, Saks Fifth Avenue, Neiman Marcus and Bloomingdale’s and a hundred specialty stores throughout the U.S. as well as some distribution in the U.K. and France.
 




Byron’s range of design became most apparent in his Seventh on Sixth runway presentations in which he created accessories as mere fashion show props, only to attract the attention of licensees in handbags, furs and hats. His notoriety also led to his designing limited edition costumes for Mattel's Barbie doll.
 



By the contractual end of his licensees, Byron chose to direct his energy away form the designer collection and focus on a contemporary line and pricing structure. “I wanted it to be more about the clothes and less about the “hype” says Lars. This redirect was the beginning of “Byron Lars Beauty Mark,” initially a cotton Lycra shirting-based offering, Beauty Mark took it’s cue from the shirts and shirt dresses of the previous collection that put the designer on the map (only this time, without the lofty price point).
 
Since its inception, Beauty Mark has enjoyed eight years of success and has now expanded its product line to include knits, sportswear and dresses in addition to the chic and sexy shirts for which the line is highly sought after. 
 
The Byron Lars Beauty Mark Collection is featured in the Harold Wilson showroom, 15682, World Trade Center.