If you haven’t experienced a Rawlins Gilliland Market Discovery Tour yet, it’s time. Your next opportunity will be during the upcoming Dallas Apparel & Accessories Market (August 14-17) when he will lead three educational tours.

Rawlins'whirlwind tours are like going on an archeology dig for hidden treasures – except that you don’t have to get your hands dirty. He’s done the work for you.
Just enjoy the trove he presents to you. He scours the marketplace before you arrive, then offers his selections of the newest, best value, trendiest, highest-quality products. He points out merchandise that can set you apart, woo your customers and provide the highest profit margin. He’s a walking, talking CliffsNotes, saving you time and footsteps.
It’s a tall order, but he’s up to the job.

Rawlins started his retail career with Neiman Marcus where he was named top salesperson, helped create and direct the personal shopping program, and eventually earned the title of National Director of Sales and Product. Since 1999, Rawlins has been a consultant to the wholesale and retail industry, specializing in market buying and sourcing for specialty stores and small businesses. He emphasizes sales, service and education.

During his tours, don’t be surprised if he drills down deep, turning a garment inside out to examine its construction and detailing. Although he appreciates the classics, he’s no fuddy duddy stuck in tradition… fad items meant for more fun make his show-and-tell list too.

Rawlins’ tours are not only informative, but entertaining; his commentary peppered with witticisms and clever metaphors. Rawlins’ essays are often featured on National Public Radio and he is a Master Poet-in-Residence grant recipient for the National Endowment for the Arts.

The spirit he brings to the Dallas Market Center is also reflected in his private life – as midnight salsa dancer, rescuer of stray animals, charity emcee, coffee house raconteur, world trekker, philosopher-at-large.

Apparel: What to Buy That Will Sell Easily & Fast, Runway Café (WTC 14) on Wednesday, Aug.14 at 3 p.m.
Accessories: Profitable Items to Sell Easily & Fast, Runway Café (WTC 14) on Thursday, Aug. 15 at 10 a.m.
SCENE: The Hottest Lines & Items to Buy & Sell (WTC 13) on Thursday, Aug. 15 at 3:30 p.m.

Each tour is a fast-paced one-hour adventure that will leave you exhilarated. You’ll cover a lot of territory, so wear stilettos at your own peril.
Want an inside look at DMC? Starting with the August Apparel & Accessories Market, which runs Wednesday-Saturday, August 14-17, we’ll track one-of-a-kind products, inspiration, events, and more with #discoverDMC.