“What advice would you give someone from Gen Y on the first day of working for you?”
Acclaimed speaker, best-selling author and expert in Millennial strategy Jason Dorsey posed this question to attendees at the beginning of his keynote speech “Y-Size Your Business: How Gen Y Employees and Customers Can Grow Your Business” at Dallas’ Total Home & Gift Market. He took some answers from the audience, including a piece of advice everyone seemed to agree upon: “Arriving early is on-time and on-time is late!”
Dorsey explained how these words of wisdom are indicative of the generation the advice-giver comes from, and that employers and employees often clash because of generational differences. Dorsey pointed out that Gen Y is the fastest-growing demographic in the workforce – so how do Baby Boomers handle the idiosyncrasies of younger Millennial employees? Enter Jason Dorsey.
Dorsey’s keynote speech was filled with audience interaction, humorous anecdotes, marketing tactics and behavioral insights backed up by data collected from The Center for Generational Kinetics, where Dorsey serves as Chief Strategy Officer. He clarified who exactly constitutes Gen Y (those born from 1977-1995) and how influential they will be in our workforce – making up 50 percent of the workforce by 2020. He explained how to market to and employ a generation characterized by delayed adulthood, self-entitlement and technology-dependence.
Audience members were a mix of retailers, exhibitors, buyers and bloggers who nodded and laughed at Dorsey’s quick-witted and energetic presentation, and left equipped with practical advice to improve their businesses and better understand Gen Y. Instead of resisting the antics of the younger generation, Dorsey emphasized the need to adapt to them – their insight, buying power and skills are vital to business success in the future.
The only question left is: what kind of generation will come after millennials? We’ll leave that to Jason Dorsey.
-Devin Kerns