Archive for the 'Customers' Category

Getting people to open an email, much like a door-to-door salesperson, is paramount to establishing an email communication relationship. The subject line is the “knock on the door” that either gets answered or it doesn’t. This is part two on making email communications more effective. When creating subject lines: [More...]
Email communication has become the most important way for businesses to communicate with their customers because the cost of sending an email v. direct mail or telephone is less expensive. But just because email is “cheap” doesn’t mean that you don’t have to spend the time and resources to make it effective. [More...]