Archive for the 'Retail' Category

As editor in chief of VOWS, I’m constantly asked, “What makes a bridal store successful?” While there isn’t one simple answer to this complex question, here are six things I’d recommend all retailers do.
Pencils are sharpened and new shoes are bought. As fall approaches, back-to-school preparations are in high gear, so why not take this time to refresh your business too! Your supply list may be a bit more advanced, but our “back-to-school” pointers will help you have a holiday season for the record books.
Creating a video for your business may seem like a tough task, but it doesn’t have to be! Video is a great way to promote your business in a way that words and pictures cannot. Pictures can only do so much, but video can take it to another level. [More...]
Though every store’s needs are a little different, there are plenty of common traits you want to look for in an effective salesperson. Beverly Solomon, who has worked in sales and marketing for companies such as Diane von Furstenberg, Revlon and Ralph Lauren, offers these top 10 traits. [...]
If you’re active on social media, whether it’s Facebook, Twitter, LinkedIn or any other outlet, you may have heard a thing or two about Klout Score. But – what is it? And how does it affect your business’ social media account or your personal account? Buckle up! We’re passing up “Social Media 101” and getting into the good stuff. Let’s venture into the basics of Klout Score […].