Forgot My PasswordSign Up

Red Launch

Dallas Market Center means more new products from more exhibitors. Get your new product noticed through Red Launch, an exciting new partnership program to assist the growing number of new product introductions. This comprehensive, complimentary effort will help get the word out about what’s new in Dallas and will help support your sales. It’s easy and there are lots of great ways you can participate.

Before, during and after market we have marketing opportunities that make a big impression on retailers seeking new products. From directory ads to targeted e-mails, market banners to badge holders, don’t miss this chance to choose from a variety of sponsorship and advertising options to place your product front and center.

A Print Presence

Everyone likes to see their name in bold accompanied by a glamour shot. By submitting the New Product Lines form under   marketing opportunities and product photos, your new product may get free prime time print attention:

  • Advertising: Dallas places ads seen by more than 500,000 readers.
  • Direct Mail: Issued to more than 400,000 retailers each year.
  • DMC Publications: We publish four magazines and five directories annually totaling more than 315,000 copies.

The Digital Domain

The Dallas Market Center Web site attracts 5,000 visitors every day where they are exposed to new products that are prominently featured. Dallas Market Center also issues dozens of promotional e-mails to more than 1.5 million in-boxes in a given year. By letting us know of your newest treasures, we can use these products in our online marketing.

Media Attention

Public relations is a very effective, low-cost method of reaching a wide array of retailers. Let Dallas Market Center help:

  • Send us your new products information and photos. Your products may end up in one of our publications or forwarded to media who regularly call to ask for story leads.
  • Take our media list, please! Each market we welcome leading media ... the contact information for all of them can be yours free, just for asking. Call Public Relations at (214) 760-2883.
  • Send in your press kit to get attention for your new products. And with a fully-staffed press room, we offer a venue guaranteed to place your information front and center. Submit all press kits in person the day market begins or ship them directly at least one week prior to market:
    Meredith Hite
    Dallas Market Center
    2100 Stemmons Freeway, Fifth Floor 
    Dallas, TX  75207

New Product Gallery

During Dallas Total Home & Gift Market, the New Product Gallery is the venue that showcases new products at market. Located in the highest-traffic area of the World Trade Center — the 12th floor — the New Product Gallery is the ideal opportunity to ensure retailers see your products on display. In addition, your product will also be seen in the New Product Gallery Guide, distributed throughout Dallas Market Center and on the Web site.

Mail to More Buyers

Whether you want to reach 100 or 100,000 retailers, a single state or around the world, we can help. Mailing labels of DMC’s registered buyers may be purchased for 5 cents a name.

The Showtimer Guide

Offer a market special on your new product or host a party and let everyone know. This complimentary promotional listing (marketing opportunities) of showroom/booth market specials, events and hospitalities is distributed at registration counters and information booths.

Back to Basics Checklist

Sometimes the simple efforts pay off big time. Don’t forget these key methods to promote your new product:

Update your free directory listing

Ensure that the Dallas Market Center Web site and the directory have your latest product names and categories. It’s easy — access is available by logging in from any page.

Integrate your sales list with ours

Stretch your marketing dollars by incorporating your retailer list into Dallas Market Center’s. This way, you know that your buyers will receive the direct mails and e-mails from Dallas Market Center encouraging them to attend the next market. E-mail Retail Development for more information.

Link to us

Make sure to let visitors to your Web site know where to find you in Dallas!