Saturday, January 20, 2018
Location: WTC 12 – Seminar Suite
It's all about the shopping experience! Brick and mortar stores still have the advantage when it comes to customers who identify as "shoppers." Retail expert Becky Tyre will share techniques for leveraging the in-store experience to bring customers in and keep them coming back for more. Tyre will examine the basics of marketing, events, product mix, pricing, and merchandise presentation with a focus on capturing consumer dollars in-store and through your website and social media.