Saturday, January 20, 2018
Location: WTC 12 – Seminar Suite
Retail expert Becky Tyre examines the future of the "giving back" trend and retail strategies that encourage sales and promote goodwill while increasing customer loyalty. Tyre will address ways to identify and evaluate charitable partnerships and discuss the balance of giving back without giving up profits. Take away specific strategies for dealing with customers and community members asking for donations as well as ideas for charitable events, resources, and vendors to "engage for good."