2020 Light Stars Program Deadline Approaching

—ALA Residential Lighting Training Course provides another reason
to nominate retail salespeople by March 1 for Lightovation trip—

DALLAS – February 10, 2020 – Dallas Market Center and its Lightovation—Dallas International Lighting Show will be closing nominations for its 2020 Light Stars program on March 1. This popular program enables lighting retailers to bring top salespeople to the June edition of Lightovation if they have not previously attended. Nominations are being accepted at www.dallasmarketcenter.com/lightstars.

Light Stars honorees accepted into the program will receive airfare and two nights of hotel accommodations during the summer edition of the largest residential lighting trade event in North America. In addition, Light Stars are granted access to all Lightovation educational seminars, exhibits and events, including the Showroom of the Year Awards and Lighting After Dark party. The 2019 class of Light Stars included 40 participants from 18 states and four Canadian provinces.

This year, there is another compelling reason for retailers to bring their salespeople to June Lightovation. The American Lighting Association (ALA) will host its Residential Lighting Training Course June 23-26 in The SMART Center (TM 4826) at Dallas Market Center during the show. This course is the most efficient way to earn ALA’s Lighting Specialist (LS) designation upon successful cocompletion of an exam on the last day. The four-day intensive course will include a full day of instruction on Tuesday, June 23, and mornings June 24-26 to enable participants to experience Lightovation in the afternoons.

ALA is extending a 20 percent discount on the Residential Lighting Training Manual (required for the course) to all participants in the June 23-26 Residential Lighting Training Course. Additionally, 2020 Light Stars may take the course for a discounted rate of $475, compared to the regular fee of $675.

Registrants of the June Residential Lighting Training Course who are accepted into the 2020 Light Stars program will also receive four hotel nights instead of just two. To sign up for the Residential Lighting Training Course, visit https://alamembers.com/Product/live-training/4-day-residential-lighting-training-course. Space is limited for the course, so anyone interested is encouraged to sign up as soon as possible.

Anyone in the industry may nominate a salesperson to be a Light Star. Retailers typically select outstanding sales personnel who would greatly benefit from exposure to Lightovation’s comprehensive product introductions, exhibitor merchandising displays, educational programming and networking opportunities. All nominees are vetted with each store’s management for qualifications and availability before acceptance to the program.

Dallas Market Center offers buyers from around the world the only complete marketplace of best-selling and unique products in temporary and permanent showrooms including the largest residential lighting trade event in North America; the largest and most successful open-daily design center; dominant trade events for gift, home décor, holiday and floral; and the nation’s most comprehensive apparel and accessories marketplace featuring the latest styles from East Coast and West Coast designers.

The marketplace serves retailers and interior designers from all 50 states and 85 countries and is located in the strongest economic zone in the country. In addition, more than 80 percent of Dallas Market Center buyers report that they do not shop other market centers.

To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center and Lightovation apps. Also, keep up-to-date on all information by visiting the Lightovation Facebook page as well as Lightovation Industry Discussion Group.

About Dallas Market Center

Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products from exhibitors throughout the year via dominant trade events for gift, home décor, holiday and floral; the nation’s most comprehensive apparel and accessories markets featuring the latest styles from East Coast and West Coast designers; the largest residential lighting trade event in North America; and the largest and most successful open-daily design center. The marketplace is located in the strongest economic zone in the country. In addition, more than 80 percent of Dallas Market Center buyers report that they do not shop other market centers. To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center and Lightovation Apps. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the Dallas Market Center blog.

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