American Lighting Association to Hold
Four-day Residential Lighting Training Course in October
—Course to take place in The SMART Center at Dallas Market Center—
DALLAS – Sept. 21, 2018 – The American Lighting Association, the trade association supporting the residential lighting industry, has announced it will host a four-day lighting training course from October 22-25 in The SMART Center at Dallas Market Center. The members-only workshop, taught by Lighting Hall of Fame member Joe Rey-Barreau, AIA, is based on content from the ALA Residential Lighting Training Manual. Upon completion of the course and examination, attendees will earn an ALA Lighting Specialist designation.
Attendees will experience a dynamic course held inside The SMART Center, the new education and activity center powered by American Lighting Association and Dallas Market Center. The course is the first event to take place in the center since its opening at the June 2018 edition of Lightovation - Dallas International Lighting Show. Conceived as a business hub for the lighting industry, The SMART Center includes a seminar suite and lounge area and is located in the largest residential lighting marketplace in North America.
Instructor Joe Rey-Barreau, with an extensive history of educating the lighting industry, will lead attendees through an exploration of fundamental and advanced lighting principles, design techniques, and sales strategies. Rey-Barreau is an award-winning professor with tenure at the University of Kentucky’s School of Design.
The cost of the course is $525 per participant. All course participants must provide their own copy of the ALA Residential Lighting Training Manual. Participants may purchase the manual at a discount via ALA. Contact Nici Juneau: firstname.lastname@example.org
Dallas Market Center and ALA have secured a block of hotel rooms at the Sheraton Suites Market Center at a $129 rate (king bed). To book a room, contact Lisa Barton: 214-749-5483 or email@example.com
The Lighting Training Course is the first of many planned uses for The SMART Center, reaffirming Dallas Market Center as the home of the residential lighting industry and a hub for product knowledge, the latest trends, commerce, and education.
Additional information about The SMART Center and Lightovation – Dallas International Lighting Show is available on the Lightovation page
of the Dallas Market Center website. Keep abreast of the latest developments by following the #Lightovation hashtag on social media or via Lightovation’s own Facebook
About Dallas Market Center
Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year. The Dallas Market Center website is available at dallasmarketcenter.com