Berlin Custom Leather, Lone Star Ropes to Open Showrooms at Dallas Market Center

–Year-round space for two companies helps expand tack destination inside largest western marketplace–

DALLAS – September 26, 2019 – Dallas Market Center, the leading western lifestyle marketplace and home to WESA’s International Western/English Apparel & Equipment Markets beginning in 2021, announces that two important western companies will open new showrooms inside its growing western marketplace. Berlin Custom Leather and Lone Star Ropes will open permanent showrooms on the 14th floor of the World Trade Center, adding to the already significant tack resources available in Dallas.

“The momentum in Dallas continues to grow as we create the world’s largest western marketplace,” said Cindy Morris, president and CEO of Dallas Market Center. “Berlin Custom Leather and Lone Star Ropes are each a welcome addition to our solid collection of the top tack companies who’ve committed to long-term agreements in permanent showrooms.”

The two companies join a neighborhood of top tack companies in North America including Partrade, Equibrand, Professional’s Choice, and Cactus Ropes/Cactus Gear who have recently committed to new showrooms at Dallas Market Center. These additions further solidify Dallas Market Center’s position as the dominant western marketplace for the widest array of products including major brands in western apparel and accessories, boots and footwear, and tack and equipment.

Based in Berlin, Ohio, Berlin Custom Leather is a family-run business in the heart of one of the largest Amish communities in the US. Since 1974, they’ve been making products that working cowboys, equestrians and horse trainers use, every single day, and will showcase their collection of horse collars, bridles and straps in Dallas.

Co-owner, Henry Hershberger said, “We look forward to opening our first showroom in Dallas and reaching loyal and new buyers. Dallas Market Center and Berlin Custom Leather have decades of experience serving customers with world-class products. We’re stronger together, and this is a good opportunity to join a single marketplace uniting the leading tack companies along with hundreds of other western resources.”

Started by brothers Kevin and Richie Pate in 2007, Lone Star Ropes manufactures and sells handmade ropes and roping accessories that service both the working cowboy and rodeo pro. Using the latest technology to account for variations in temperature, humidity and season, each rope is hand spun and personally certified by partner, and veteran rope maker, Guy Alford.

Said Michael Dvorak, COO of Lone Star Ropes, “Opening a permanent showroom in Dallas is an amazing opportunity to expand our business and to connect with new buyers from across the country. We look forward to helping create a tack destination at Dallas Market Center, a company that shares our mission of delivering quality products and putting the customer first. The growing Western community in Dallas is a great thing for the entire industry and we’re excited to be there.”

Dallas Market Center features hundreds of western lifestyle brands serving retail buyers from across the U.S. and internationally. In fact, no other marketplace in the world attracts more buyers seeking western and western-inspired products, including retailers broadening their merchandise mix.

WESA’s decision to move the International Western/English Apparel & Equipment Markets to Dallas beginning in 2021 was based upon a number of factors including Dallas’ superior facilities, which includes thousands of free parking spaces, hotel shuttle buses, efficient dock services, well-maintained vertical transportation, boosted cell phone coverage, enhanced WiFi, and on-site restaurants and catering. Throughout Dallas Market Center’s six decades of service to buyers and sellers the company has worked hard to ensure that customers receive the support services they need to make their business experience in Dallas successful.

About Dallas Market Center

Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year. The Dallas Market Center website is available at

About WESA and the International Western/English Apparel & Equipment Markets

The Western & English Sales Association (WESA) was organized in 1921 and its founders launched an initial trade show in Denver in January 1922, with the goal of creating a forum where retailers, manufacturers, and sales representatives could conduct business in an atmosphere of fair trade and fellowship. Today, WESA is more than 900 members strong and produces the International Western/English Apparel & Equipment Markets, the world’s largest trade events for the Equestrian Industry, attracting a constantly growing global audience. WESA Markets are regarded as the single-sourcing entity for more than 1,300 product lines, bringing more than 4,500 retailers to the WESA Markets each year. WESA also serves as a source for information and education for retailers and exhibitors, bringing soil business and lifestyle expertise to the trade, through Market seminars and demonstrations. The WESA website is available at