Bex Sunglasses and Texas True Threads to Open Permanent Showrooms at Dallas Market Center

–Important new additions to the largest Western and English marketplace–

DALLAS – July 28, 2020 – As the leading Western and English lifestyle marketplace and home to WESA’s International Western/English Apparel & Equipment Markets beginning in 2021, Dallas Market Center is excited to announce that Texas True Threads and BEX Sunglasses will each open permanent showrooms on the 14th floor of the World Trade Center, joining the growing number of Western and English collections represented in Dallas.

Opening August 1, Texas True Threads is collection of graphic tees and apparel born in the Texas Panhandle. The business is owned and operated by Chad and Mendy Riggins, both born and raised in Spearman, Texas, who wanted to create a line with Lone Star State personality. Priding itself on top-notch customer service, Texas True Threads offers customers some of the most original and fashion-forward tee designs on the market.

“We’ve built our business in small-town Texas and are excited to bring more exposure to our growing brand with a showroom in Dallas,” said Chad Riggins, Managing Partner. “A permanent space gives our company the best opportunity to reach new buyers from across the country.”

BEX Sunglasses, opening its doors on October 1, is one of the leading eyewear brands in the world, setting the professional standard in lightweight eyewear design. Chosen by customers for their superior comfort, durability, and affordability, BEX Sunglasses are worn by cowboys and cowgirls across the West, as well as some of the biggest names in rodeo. Among the brand’s top endorsees are saddle bronc rider Jacobs Crawley, bareback rider Mason Clements, and world champion tie-down roper Shane Hanchey. With its continued success as one of the fastest growing eyewear companies, BEX has expanded to also include apparel and accessories, offering men’s and women’s product lines that appeal to rugged and active lifestyles.

“We are thrilled to be joining the growing western community and partnering with Dallas Market Center,” said Jason Adams, President. “This new showroom will give our company the opportunity to offer our men’s and women’s product lines to more performance, outdoor active, and lifestyle consumers than ever before.”

Dallas Market Center features hundreds of Western and English lifestyle brands serving retail buyers from across the U.S. and internationally. In fact, no other marketplace in the world attracts more buyers seeking western, English and equestrian-inspired products.

“As we continue to grow our marketplace and create an unmatched destination featuring so many of the leading brands across every major category of products, the addition of both BEX Sunglasses and Texas True Threads further extends that leadership position,” said Cindy Morris, president and CEO of Dallas Market Center. “We are excited to count them among the permanent showrooms and we will proudly support their ongoing success.”

About Dallas Market Center

Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year. With thousands of free parking spaces, hotel shuttle buses, efficient dock services, well-maintained vertical transportation, boosted cell phone coverage, enhanced WiFi, and on-site restaurants and catering, DMC’s superior facilities make shopping these markets convenient, enjoyable, and lucrative. Throughout the last six decades, the company has remained committed to ensuring that customers receive the support services they need to make their business experience in Dallas successful.

About WESA and the International Western/English Apparel & Equipment Markets

The Western & English Sales Association (WESA) was organized in 1921 and its founders launched an initial trade show in Denver in January 1922, with the goal of creating a forum where retailers, manufacturers, and sales representatives could conduct business in an atmosphere of fair trade and fellowship. Today, WESA is more than 900 members strong and produces the International Western/English Apparel & Equipment Markets, the world’s largest trade events for the Equestrian Industry, attracting a constantly growing global audience. WESA Markets are regarded as the single-sourcing entity for more than 1,300 product lines, bringing more than 4,500 retailers to the WESA Markets each year. WESA also serves as a source for information and education for retailers and exhibitors, bringing soil business and lifestyle expertise to the trade, through Market seminars and demonstrations.