Boulet Boots, Brazilian Western Brands, Ten Star Outfitters and Westward Home Join Dallas Market Center

–Four top brands open new showrooms at the world’s largest Western and English lifestyle marketplace–

DALLAS – September 30, 2020 – Boulet Boots, Brazilian Western Brands, Ten Star Outfitters and Westward Home will soon open new permanent showrooms at Dallas Market Center, adding to its growing lineup ahead of the launch of the world’s largest Western and English marketplace in January 2021.

“Following a summer of successful events we are eager to continue the momentum through the fall and into 2021,” says Cindy Morris, president and CEO of Dallas Market Center. “We welcome these four great brands into the marketplace, and we can’t wait for all that the new year has in store with the introduction of WESA’s annual International Western/English Apparel & Equipment Markets and the AETA Equestrian Trade Show.”

Boulet was the first company to produce cowboy boots in Canada and remains its largest cowboy boot factory with one of the biggest selections on the market. Now managed by the third generation, the company has maintained the tradition of excellence that makes Boulet one of the best bootmakers in North America. The Boulet showroom is located in WTC 14799.

“What better place for a bootmaker than Texas, a state synonymous with Stetsons and cowboy boots,” says Louis Boulet, Vice President of Boulet Boots.Dallas Market Center is the perfect fit for Boulet Boots, which has been crafting top quality cowboy boots for three generations, especially with the addition of the annual WESA markets. Boulet Boot is the oldest continually owned boot company in North America. The same family since 1933.”

Patricia Marchi founded Brazilian Western Brands as a way to bring the designs of her home country to U.S. markets. A barrel racer and horse lover, Marchi represents four Brazilian lines that all celebrate the cowgirl and the Western lifestyle — Paty Cowgirl, Cutter, Eloisa Fumero, VQ Vanessa Quintiliano. The Brazilian Western Brands showroom is in WTC 14024.

“Being a cowgirl from the Dallas area, I could not be more thrilled to open a showroom at the Dallas Market Center; it’s the perfect fit for Brazilian Western Brands,” says Marchi. Our five original lines celebrate the equestrian and Western lifestyle from the unique perspective of Brazilian designers. From the diamond-encrusted horseshoe jewelry to the colorful tack, our products speak to Western and equestrian retailers while also offering them something a little different.”

In the Ten Star Outfitters showroom, the trucker hat and T-shirt designs of the popular Oil Field Hats, Sniper Pig, Fish Tribe, and Texas Trophy Hunter Association lines will be showcased alongside the latest original apparel and accessories from Cheekys, a label beloved by cowgirls for its colorful prints and cheeky graphics. The Ten Star Outfitters showroom is located in WTC 14020.

“Ten Star Outfitters and Cheekys can’t wait to open up shop at the Dallas Market Center and join its ever-growing lineup of top Western and outdoor lifestyle brands,” says owner Rusty Eager. “Made for the outdoorsman, workingman, cowgirl and cowboy, our collections will be right at home at DMC.”

Complementing the new Western apparel additions, Westward Home offers high quality home goods and gifts all inspired by the West, from colorful pillows in Native blanket prints to cactus-shaped jewelry trays. Their showroom is located in WTC 14153.

“With Dallas Market Center hosting the largest annual home and gift market, as well as an annual Western market, and now the WESA and AETA trade shows, it’s the perfect place for Westward Home to plant new roots,” says CEO Dinah Brothers. “We’re excited to introduce DMC buyers to our curated collection of décor and gifts that likewise celebrate original design, quality craftsmanship, and the Western way of life.”

Covering everything from apparel and footwear, hats, tack, and ropes to home décor and gifts, Dallas Market Center features hundreds of Western lifestyle brands serving retail buyers from across the U.S. and internationally. In fact, no other marketplace in the world attracts more buyers seeking Western and Western-inspired products.

About Dallas Market Center

Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year. With thousands of free parking spaces, hotel shuttle buses, efficient dock services, well-maintained vertical transportation, boosted cell phone coverage, enhanced WiFi, and on-site restaurants and catering, DMC’s superior facilities make shopping these markets convenient, enjoyable, and lucrative. Throughout the last six decades, the company has remained committed to ensuring that customers receive the support services they need to make their business experience in Dallas successful.

About WESA and the International Western/English Apparel & Equipment Markets

The Western & English Sales Association (WESA) was organized in 1921 and its founders launched an initial trade show in Denver in January 1922, with the goal of creating a forum where retailers, manufacturers, and sales representatives could conduct business in an atmosphere of fair trade and fellowship. Today, WESA is more than 900 members strong and produces the International Western/English Apparel & Equipment Markets, the world’s largest trade events for the Equestrian Industry, attracting a constantly growing global audience. WESA Markets are regarded as the single-sourcing entity for more than 1,300 product lines, bringing more than 4,500 retailers to the WESA Markets each year. WESA also serves as a source for information and education for retailers and exhibitors, bringing soil business and lifestyle expertise to the trade, through Market seminars and demonstrations.