Dallas Market Center Reports 12% Men’s Show Attendance Increase

Double Down on Retail: Dallas Men’s Show grows by double digits once again in January 2019.

DALLAS – January 31, 2019 – Dallas Market Center reports a double-digit attendance increase for the most recent edition of its Dallas Men’s Show, held January 26-28, 2019. The appointment-driven trade event was fully-booked with new and returning brands exhibiting across multiple menswear categories, representing a larger-than-ever selection and drawing a 12% increase in attendance over 2018. The show welcomed better retailers from the Central U.S., Southwest and Southeast.

January Dallas Men’s Show also marked the debut of multiple enhancements and upgrades at Dallas Market Center including: the world’s largest private MIMO 5G LTE network boosting cell signal to peak performance across campus; enhanced WiFi access; a newly renovated full-size Starbucks; and the premiere issue of Dallas Market Center’s new signature magazine Spark, featuring inspiring designer and retailer profiles, business tips and product features including men’s gifts.

“Our men’s business continues to thrive with a growing number of leading companies exhibiting and a strong momentum of quality retailers attending,” says Cindy Morris, Dallas Market Center President and CEO. “The success of our Men’s Shows is not only a symbol of success for Dallas Market Center, but a sign of health in the industry overall.”

New 2019 Dallas Men’s Show exhibitors included: Emanuel Berg, Psycho Bunny, Johnstons of Elgin, The Southern Sportsman, Fashion Studio 21/Danini, J Tyler, Forrest Lennard, Bald Head Blues, Alan Paine, Ccilu Footwear/PGA TOUR by Ccilu Collection and Vincent d’Amérique.

These new brands joined legacy and returning exhibitors including: Barbour, Lacoste, Johnston & Murphy, Southern Marsh, Tommy Bahama, Faherty Brand, Coppley, Samuelsohn Clothing Company, Duck Head, Dubarry USA, Steve Madden and many more. Post-event feedback represents great enthusiasm regarding the success of the January 2019 Dallas Men’s Show.

“Barbour wrapped up another successful show at Dallas Market Center in January. We have had a permanent residence at Dallas Market Center since the mid 2000s and recently doubled the showroom footprint in early 2018. The buyers and retailers love the flexibility of attending a show in close proximity to their businesses, and our regional growth has been tremendous with sales up nearly 40% year over year.” – Roger Vasquez, Senior Key Account Manager, Barbour

“We were very pleased with the outcome from this show. We were able to work with many of our customers from all across our territory, and had the great fortune of making several new contacts, as well. We will see you at the next show!” – Eric Dickson, Southeast and Southwest Sales, Faherty Brand

“The Dallas Men's Show has quickly become a ‘must exhibit’ show for us. It brings in the quantity, but most importantly the quality, of buyers that brands sometimes struggle to connect with in today's marketplace. We can't wait to return to Dallas for another great show!” – Taylor Watson, Director of Operations, Over Under Clothiers

“The Dallas Men’s show consistently offers us the best opportunity to connect with new stores within the Southeast region. It is productive for both buyers and sales reps, as the lines shown represent carefully curated and well-established brands. The buyers could feel confident in building partnerships that will last for years to come.” – Brian Perez, National Sales Manager at JACHS NY.

The show also featured hospitalities such as complimentary daily breakfast and lunch and a buyers’ lounge. In addition, the much-anticipated Dallas Men’s Show opening night party transported guests to the land of Game of Thrones in the World Trade Center’s D15TRICT Lounge. Set against a panoramic view of downtown Dallas, dragons, knights and models clad as characters from the hit fantasy series captivated a fun-loving crowd enjoying music, food, cocktails and signature DMC hand-rolled cigars.

The next Dallas Men’s Show takes place July 27-29, 2019.

About Dallas Market Center

Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, holiday/floral, gifts, lighting and apparel.

Inside its dynamic, five million square foot campus, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products from exhibitors throughout the year via dominant trade events for gift, home décor, holiday and floral; the nation’s most comprehensive apparel and accessories markets featuring the latest styles from East Coast and West Coast designers; the largest residential lighting trade event in North America; and the largest and most successful open-daily design center.

The marketplace is located in the strongest economic zone in the country. In addition, more than 80% of Dallas Market Center buyers report that they do not shop other market centers. To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center App. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the Dallas Market Center blog