Grace in LA, Outback Trading Company, and Southern Grace to Open Showrooms at Dallas Market Center

—Fast-Growing Companies Join Leading Western Marketplace—


DALLAS – December 17, 2018 – Dallas Market Center, the leading marketplace for retailers from around the world, has announced that three leading companies will open showrooms inside its expanding western marketplace: Grace in LA, Outback Trading Company and Southern Grace.

The three companies join a growing number of enterprises investing in a Dallas marketplace featuring hundreds of western lifestyle brands. No other marketplace in the U.S. attracts more buyers seeking western and western-inspired products, including retailers broadening their merchandise mix and seeking the diversity of products found only in Dallas. Recently announced new showrooms include Equibrand Products Group, Lucchese, HatCo, Sidran, Clint Orms, Wrangler, Scully, Ferrini, Hooey, M&F Western Products, Cactus Ropes/Cactus Gear, Trenditions, Vogt Silversmiths, Anderson Bean and Westmoor Manufacturing including Panhandle/Rock and Roll Denim/Rock and Roll Cowgirl.

Grace in LA is an apparel company known for fit and fabric matched by beautiful pocket designs and exceptional comfort. Said the Grace in LA team: “We proudly look forward to opening a new showroom and showing more new products in Dallas. We think the marketplace in Dallas is a great opportunity for our company, and we know that Dallas buyers will appreciate our products offering tremendous style and comfort at a great price.”
Said Wilson King with Outback Trading Company: “For more than thirty-five years we have offered durable and rugged apparel for working lifestyles and the Western Industry, and a Dallas showroom provides us with an opportunity to reach more new buyers and showcase more product. We think this is an important time to embrace development and forward thinking within our industry and are excited to invest in the future and to take advantage of Dallas’ unique marketplace strengths.”
Dallas Market Center is the largest marketplace in the world for western lifestyle products, including apparel and accessories, gifts and home décor. In addition to these core categories, new product resources including tack, farm and ranch products and equipment, workwear and safety wear, camping and outdoor categories are being added to the marketplace and will create a comprehensive product destination.
The bi-annual WESA shows will attract thousands of retail decision-makers to Dallas, including major stores, independent western retailers, apparel stores, gift shops, e-commerce and additional buyers seeking new products. A change of venue for the WESA shows will inspire more buyers to explore new resources across the product spectrum and will create more opportunities for business growth. For exhibitors, the move creates better options for opening new accounts.
The addition of this trade event extends Dallas Market Center’s position as the most complete wholesale marketplace in North America for lifestyle products. Centrally located within a short travel time from any location in the U.S. and Latin America, the marketplace is also situated in the strongest economic zone in the U.S. and serves five of the 10 fastest-growing U.S. cities in its immediate region.

“These partners further the momentum created by dozens of companies committed to the industry’s move to Dallas and helping create a comprehensive marketplace,” said Cindy Morris, president and CEO of Dallas Market Center. “We proudly welcome them as we work together with WESA to serve loyal buyers and reach more new customers.”

Outback Trading Company is a manufacturer of all-weather outdoor apparel. Established in 1983, the company is committed to producing hard-wearing comfortable clothes for working lifestyles, as well as functional fashion apparel. Outback Trading Company has a style and fit for all.

The facility will undergo significant updates prior to the launch of WESA’s International Western/English Apparel & Equipment Markets in 2021. The combined experience of Dallas Market Center and WESA equals more than 160 years of bringing buyers and sellers together.

Southern Grace is not your average t-shirt company. Rather, they are a clothing company that caters to women and girls who crave everyday comfort with southern values. The company is dedicated to providing creative and quality products, designed in-house and delivered to you at an affordable price.

“Our company is about uniting people who seek southern comfort and southern values in their clothing, accessories, and gifts,” said Ashley Mitha, founder of Southern Grace. “As a company based in the Dallas-Ft. Worth Metroplex, we know big things happen here! We have decided to expand our footprint in Dallas for one important reason: opportunity. That is, the opportunity to share our creations with more people and to deepen our partnership with DMC in order to further expand our business.”

The facility will undergo significant updates prior to the launch of WESA’s International Western/English Apparel & Equipment Markets in 2021. The combined experience of Dallas Market Center and WESA equals more than 160 years of bringing buyers and sellers together.

About Dallas Market Center

Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year. The Dallas Market Center website is available at

About WESA and the International Western/English Apparel & Equipment Markets

The Western & English Sales Association (WESA) was organized in 1921 and its founders launched an initial trade show in Denver in January 1922, with the goal of creating a forum where retailers, manufacturers, and sales representatives could conduct business in an atmosphere of fair trade and fellowship. Today, WESA is more than 900 members strong and produces the International Western/English Apparel & Equipment Markets, the world’s largest trade events for the Equestrian Industry, attracting a constantly growing global audience. WESA Markets are regarded as the single-sourcing entity for more than 1,300 product lines, bringing more than 4,500 retailers to the WESA Markets each year. WESA also serves as a source for information and education for retailers and exhibitors, bringing soil business and lifestyle expertise to the trade, through Market seminars and demonstrations. The WESA website is available at