For Dallas Market Center: Ayanna Estelle, EMAIL, 214.760.2885
For Kuzco Lighting: Paul Sidhu, EMAIL, 604.538.7162
For Alora Lighting: Tammy Gran, EMAIL, 833.MYALORA

Kuzco Lighting to Make Major Expansion, Launch Partner Brand
at Lightovation 

—Leading lighting company expands, rebrands and extends its leadership position—
 
DALLAS – September 20, 2018 – Kuzco Lighting, already a significant presence at Dallas Market Center and a leader in the lighting industry, has announced a series of important marketplace advancements: a major showroom expansion and relocation, a new logo and rebrand, and the launch of a new partner brand.
 
The expansion and relocation will take place in time for the next edition of Lightovation – Dallas International Lighting Show (January 16-20, 2019). Kuzco will move into Trade Mart 4010 and will more than quadruple its showroom presence in Dallas. The 24,000 square foot new showroom will feature a continuing emphasis on its original design in both trend-setting aesthetic appearance and functional usage. This investment into expanded showroom space in the Trade Mart also signals a commitment to the brick-and-mortar showroom industry and partnership for the growth of that channel.
 
In addition, Kuzco Lighting is excited to unveil a new logo and rebrand, representing the direction of the company and highlighting its modern, sleek, and minimalist designs.
 
Finally, Kuzco Lighting is announcing a brand debut at January Lightovation: Alora Lighting will launch in Trade Mart 4402, an 8,000 square foot showroom adjacent to Kuzco Lighting. With an aesthetic emphasizing Kuzco president Nathan Yang’s vision of elegant and classical design elements, Alora will stand in contrast to the contemporary minimalism that has already been successful for Kuzco. Alora is an opportunity for Yang to bring to the market a line of classic and transitional lighting fixtures that exude quality craftsmanship and design elegance. Its January debut will be celebrated with a grand opening and product launch event on January 16. Details will follow.
 
To support Alora’s debut, Tammy Gran has been named Director of Sales and Operations. Gran brings almost three decades of lighting experience to Alora, including lighting showroom sales and management, lighting design and layout as well as various sales and operations background on the manufacturing level. Gran’s versatile sales and industry experience will be a key asset in building relationships and she looks forward to utilizing her versatile skill set to grow the team at Alora Lighting. “I am thankful for this amazing opportunity, and I look forward to being part of the Alora team that will build the brand into an Industry leader,” Gran said. “Please make sure to join us at our Brand Reveal and Product Launch in January.”
 
“We are excited about the expansion and growth of Kuzco Lighting, as well as the introduction of our new brand Alora,” Yang said. “Our new showroom will allow us to showcase our products in support of our loyal retailers that enabled this growth. This move represents our continued commitment to serve the growing showroom business with more products to serve their needs. We know the brick-and-mortar industry will be thrilled in our investment to better serve our customers.”
 
“We congratulate Kuzco Lighting, and we are pleased to support their impressive momentum,” said Cindy Morris, president and CEO of Dallas Market Center. “This investment is a testimony to their leadership in the modern contemporary space and also to Dallas Market Center’s continuing dominance as the largest residential lighting marketplace in North America. The scale and depth of Kuzco Lighting’s commitment is matched by products that are innovative, stylish, and offer quality craftsmanship.”
 
Lightovation at Dallas Market Center, the largest residential lighting trade event in North America, offers decision makers from around the world the unmatched opportunity to discover more new products and best-selling ceiling fans and lighting in all interior and exterior categories, along with home décor, gifts, holiday and floral, housewares and gourmet, and artisan products.
 
Additional information about the next edition of Lightovation is available on the Lightovation page of the Dallas Market Center website. Keep up with the latest developments by downloading the Lightovation app, following the #Lightovation hashtag on social media or via the Lightovation Facebook page or Dallas Market Center’s own Facebook, Twitter, and Instagram feeds. Keep up with the latest from Kuzco Lighting via its Facebook, Twitter, and Instagram and from Alora via Instagram and Facebook.

 
About Dallas Market Center
Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year. The Dallas Market Center website is available at dallasmarketcenter.com.
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