Largest
Dallas Men’s Show In a Decade Welcomes More Buyers and Brands
—new exhibitors included Oxxford Clothes, Raffi, Meyer Trousers, J Brand and dozens of others—
DALLAS – Sept. 3, 2020 – Dallas Market Center, the most complete lifestyle marketplace in North America and home of the Dallas Men’s Show, celebrated its largest menswear show in more than a decade. Boasting more than double the total exhibit space from the previous year, and more than 350 participating brands, the latest edition of the trade show held August 14-17 delivered traditional and contemporary lines for top menswear retailers eager to place orders.
The appointment-driven trade event offered men’s brands in apparel, accessories and footwear on the 7th, 13th and 15th floors of the World Trade Center. Hundreds of buyers traveled to Dallas to discover new lines, review returning brands, and network. Attendance was up 30 percent against a backdrop of retail renewal and a unique summer opportunity to see many of the leading brands in a single location.
“This show was unprecedented in many ways, but the results were extremely positive,” said Cindy Morris, president and CEO of Dallas Market Center. “In order to meet increased demand, we more than doubled the footprint of the show to showcase more brands in a convenient, safe and welcoming marketplace. This is a pivot point for Dallas, and this summer we demonstrated that, superior to any other marketplace, we are able to create a show that balances good business with good health. We are looking forward to a successful 2021.”
New exhibitors included Oxxford Clothes, Meyer Trousers, Calder Carmel, Stylistico, Gimo’s, Raffi, Joe’s Jeans and J Brand, and dozens of others. They joined brands in permanent showrooms including Eton, Daniel Hechter, Tumi Outerwear, Robert Graham, Vineyard Vines, Barbour, Southern Marsh, and many others.
“Although we are in the midst of a challenging economic environment, we had a very successful show in Dallas,” said Philippe Binda, president of Throat Threads Apparel (BRAX and Emanuel Berg). “Our success is contingent on many contributing factors: great product and dedicated partners. Looking forward to future presentations in Dallas.”
“It was a wonderful show, as we opened up new accounts. It was great, and you ROCK!!,” said Sasha Hourizadeh, owner, Luchiano Visconti.
“We liked the show so much, we opened a showroom with our Rep!,” said Greg Marshall of 7DIAMONDS.
“The show was well organized and retailers liked coming to Dallas,” said Bob Denton of Oxxford Clothes.
Outside of the show, Dallas County continued to report a significant decline in local COVID-19 cases; the latest reports indicate the lowest daily case counts since April. Inside the marketplace and supporting the comfort and the health and safety of all attendees, the market center continued strict new measures that began earlier in the summer and will remain in place for the foreseeable future.
The protocols, available for review via a link on the front page of the DMC website, included mandatory face covering and temperature screening of every person entering the marketplace each day. Other efforts included low-contact entry via the MarketFast Pass, which saw a dramatic adoption in the weeks prior to the show; as well as enhanced cleaning with hospital-grade products; hundreds of hand-sanitizing stations; limited food service; no gatherings; and signage about social distancing. Along with these new steps, there are safety measures that are part of the design of the marketplace: open parking, large entryways, quick registration in multiple areas, wide hallways, multiple escalators and showrooms with controlled access to allow for the appropriate distance between customers.
The next Dallas Men’s Show is Jan. 23-25, 2021. To make plans for an upcoming visit, check the Dallas Market Center website and download the Dallas Market Center mobile app. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the DMC Daily Dose.
About Dallas Market Center
Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in gourmet and housewares, home décor, holiday/floral, gifts, lighting and apparel. Inside its dynamic, five million square foot campus, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products from exhibitors throughout the year via dominant trade events for gift, home décor, holiday and floral; the nation’s most comprehensive apparel and accessories markets featuring the latest styles from East Coast and West Coast designers; the largest residential lighting trade event in North America; and the largest and most successful open-daily design center. The marketplace is located in the strongest economic zone in the country. In addition, more than 80% of Dallas Market Center buyers report that they do not shop other market centers. To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center App. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the Dallas Market Center blog.
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