Leegin to Open New Showroom at Dallas Market Center
—To Show Justin and Tony Lama Belts Inside Largest Western Marketplace in the World—
DALLAS – February 26, 2019 – Dallas Market Center, the leading western lifestyle marketplace and home to WESA’s International Western/English Apparel & Equipment Markets beginning in 2021, announces that Leegin will open a new permanent showroom inside its growing western marketplace.
Leegin, an iconic name in leather goods and accessories, joins dozens of leading companies recently committed to new showrooms at Dallas Market Center. This addition further solidifies Dallas Market Center’s position as the dominant western marketplace for the widest array of products including an unrivaled collection of major brands in western apparel and accessories, boots and footwear, and tack and equipment. Leegin will showcase its Justin and Tony Lama belts inside custom showroom space on the 14th floor of the World Trade Center.
Said Laura Young, President of Sales and Marketing for Leegin/Brighton: “We are pleased with the alliance that DMC has with WESA, and we are relocating our western showroom because of the unique opportunities in Dallas to reach more new customers. At the same time, we are proud to hold the license for Justin belts and Tony Lama belts since 1991 and 1993 and to manufacture the overwhelming majority in the USA in our Los Angeles factory. We have had a permanent showroom at Dallas Market Center for decades and the market center has been a key partner to help support and encourage our growth. Therefore, we are deepening our commitment to meet the needs of a diverse set of retailers including the WESA show attendees. Only in Dallas can we see the leading western retailers along with the best independent boutiques.”
“Among the dozens of new showrooms we have recently announced this one is especially important. Leegin is a company with a strong heart and strong values we have proudly supported for more than twenty years,” said Cindy Morris, president and CEO of Dallas Market Center. “As they create a new showroom we look forward to working together to expand upon their legacy of success and build a confident future in Dallas serving more customers with quality products and unmatched service.”
Dallas Market Center features hundreds of western lifestyle brands serving retail buyers from across the U.S. and internationally. In fact, no other marketplace in the world attracts more buyers seeking western and western-inspired products, including retailers broadening their merchandise mix.
Leegin Creative Leather has been in the leather business for almost fifty years—first with men’s belts exclusively and then expanding into women’s belts and accessories in the 1990’s under the Brighton name. Today the company designs and manufactures a wide range of leather products including western belts with the Justin and Tony Lama brands that are proudly majority made in the USA.
Leegin and other leading companies have committed to new showrooms in Dallas based upon a number of important factors including the collaboration between WESA and Dallas Market Center. WESA and its nearly 100 years of service will be supported in Dallas by a team of experienced marketing and support service associates dedicated to assisting the WESA leadership for these important global events. Working together, the WESA team and the Dallas Market Center team will offer unmatched customer service for manufacturers, sales representatives, and thousands of retail decision-makers including major stores, independent western retailers, apparel stores, gift shops, e-commerce and additional buyers seeking new products.
About Dallas Market Center
Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year. The Dallas Market Center website is available at dallasmarketcenter.com.
About WESA and the International Western/English Apparel & Equipment Markets
The Western & English Sales Association (WESA) was organized in 1921 and its founders launched an initial trade show in Denver in January 1922, with the goal of creating a forum where retailers, manufacturers, and sales representatives could conduct business in an atmosphere of fair trade and fellowship. Today, WESA is more than 900 members strong and produces the International Western/English Apparel & Equipment Markets, the world’s largest trade events for the Equestrian Industry, attracting a constantly growing global audience. WESA Markets are regarded as the single-sourcing entity for more than 1,300 product lines, bringing more than 4,500 retailers to the WESA Markets each year. WESA also serves as a source for information and education for retailers and exhibitors, bringing business and lifestyle expertise to the trade, through Market seminars and demonstrations. The WESA website is available at https://wesatradeshow.com/