Lighting Powerhouse SONNEMAN–A Way of Light Expanding Presence at Dallas Market Center

—Joins More than 40 Lightovation Exhibitors Making Long-Term
Investment in the Dominant Marketplace—

DALLAS – September 30, 2019 – Underscoring the strength of the lighting business at Dallas Market Center, lighting powerhouse SONNEMAN—A Way of Light has deepened their commitment to Dallas Market Center with an expanded space and long-term agreement inside the leading marketplace. The company is adding 3,000 square feet for a total showroom of 9,000 square feet in Trade Mart 4804.

Says Matthew Sonneman, Director of Sales & Market Development for SONNEMAN—A Way of Light: “We continue to invest in and support Dallas as the premier venue to bring our designs to market. We continue to grow our presence, our energy and our excitement with our newly expanded showroom, in our commitment to our Dallas partnership. If you want to see what’s happening in lighting…see it in Dallas first."

SONNEMAN joins dozens of lighting companies deepening their commitment to Dallas Market Center via long-term new leases, renewals, or expansions. Recent announcements have included ELK Lighting, Acuity, Eurofase, Legrand, and The Minka Group. The total space under new agreements for Lightovation is more than 160,000 square feet and represents the largest collection of new lighting leases since 2007.

Known for pushing the boundaries of lighting innovation, the SONNEMAN showroom offers a unique experience for buyers, with a minimal aesthetic that puts the focus on SONNEMAN’s wide range of residential lighting as well as modular, scalable lighting systems with flexible configurations. The showroom also offers a workspace for designers and retailers to collaborate on projects and products. Founder Robert Sonneman, lighting’s “Modern Master,” recently celebrated his 50th year in the lighting business and continues to be a driving force in the design, production and distribution of his namesake products.

“As longtime partners, we’re thrilled SONNEMAN has deepen their commitment with an expanded space,” says Cindy Morris, President and CEO of Dallas Market Center. “SONNEMAN’s ability to inspire and innovate is a perfect fit for the mission of Lightovation; we continue to produce interactive experiences for our customers that create a sense of discovery at Lightovation. The recent expansions and lease activity underscore the value of Dallas Market Center as the essential marketplace for the residential lighting business.”

Lightovation at Dallas Market Center, the largest residential lighting trade event in North America, offers decision makers from around the world the unmatched opportunity to discover more new products and best-selling ceiling fans and lighting in all interior and exterior categories, along with smart home technology, home décor, gifts, holiday and floral, housewares and gourmet, and artisan products.

Visit the Lightovation page of the Dallas Market Center website for more information about the show, including registration, and hotel and travel assistance. Note that for January a new, earlier date pattern for Lightovation will mean a head start on business for the new year: Lightovation will take place January 8-12, 2020. Also, keep up-to-date by following the #Lightovation hashtag on social media, visiting the Lightovation Facebook page and joining the Lightovation Lighting Industry Discussion Group.

About Dallas Market Center

Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in lighting, home décor, furniture, gifts, and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year. The Dallas Market Center website is available at