Lightovation, Debuts with More Buyers, High Energy

DALLAS –January 29, 2016 – Lightovation, the Dallas International Lighting Show, experienced a successful debut market including an increase in attendance by US buyers and a 35% increase in buyers attending the show for the first time.

“We are dedicated to providing the best experience in the largest residential lighting marketplace in North America,” Cindy Morris president and CEO of Dallas Market Center said. “The rebranding of the lighting show along with a new app, key new exhibitors, expanded showrooms and exclusive resources played a critical part in making January’s lighting market a big success.”

The Market’s increasing connection to innovation and forward-thought leadership contributed to the successful launch of Lightovation. Randall Whitehead’s popular seminar, Delicious Illumination, Taste the Future of Home Lighting Design had over 200 in attendance.

With over 630 downloads, the Lightovation app enabled users to post and interact with one another in real-time. A buyer app contest held during market resulted in over 50,000 interactions. The winner, Jack Fleischer, president of Hermitage Electric Supply Corp, had over 695 posts and engagements on the app’s activity feed.

Several showrooms expanded for the lighting show to provide new space for the latest lighting styles and technology including Arteriors, WAC, and Capital Lighting. The Market also welcomed new showrooms Kuzco, and AFX.

For a complete list of events, visit the Dallas Market Center website or download the Dallas Market App. Also, keep up-to-date on all market information by visiting Dallas Market Center on Facebook, Twitter, Instagram and Pinterest.

About Dallas Market Center
Founded in 1957, Dallas Market Center is the world’s most complete wholesale marketplace. Within its marketplace of more than five million square feet, retailers from around the globe source products ranging from home furnishings, gifts, decorative accessories and lighting to textiles, fashion accessories and men's, western, women's and children's apparel. With more than 50 markets each year attended by more than 200,000 retail buyers from all 50 states and 85 countries, Dallas Market Center offers hundreds of events and seminars geared toward helping retailers expand business and increase profits. The Dallas Market Center website is available at dallasmarketcenter.com.

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