More New and Expanded Showrooms, Product Launches, and Big Events for January 2018 Lightovation

—Increased product resources and special events enhance the largest residential lighting trade event in North America—

DALLAS – November 20, 2017 – Lightovation—Dallas International Lighting Show, already the largest and most important lighting trade event in North America, adds significantly to its marketplace this January with nearly 50,000 square feet of new and expanding companies. Lightovation, taking place January 17-21, 2018, will present more than 1 million square feet of residential lighting resources from the world’s leading companies as well as education and networking opportunities to inspire lighting professionals from around the world.

Lightovation takes place concurrently with Dallas Total Home & Gift Market (January 17-23) as well as Dallas Holiday & Home Expo (January 17-23), Dallas Total Housewares & Gourmet Market (January 17-23), and The Temps at Total Home & Gift Market (January 17-21).

No other wholesale trade event in the U.S. offers the opportunity to discover more new products and best-selling lighting, along with home décor, gifts, holiday and floral, housewares and gourmet, and artisan products.

“The lighting marketplace in Dallas continues to grow and to add increased value for lighting retailers from around the world,” said Cindy Morris, Dallas Market Center president and CEO. “For new products, for trend insights, for retail skills, for relationship building, Lightovation is a must-attend event. Our January 2018 edition will be bigger than ever as we welcome more new and expanding showrooms, enhanced educational sessions, and inspiring special events for our loyal customers.”

Among the new and expanding exhibitors for January:

• WAC Lighting’s Modern Forms brand will debut a 14,000-square-foot showroom on the atrium of the Trade Mart in space 4808. Previously showing in the WAC showroom (Trade Mart 3101, where WAC will continue to exhibit), the all-LED line will showcase a full array of indoor and outdoor products, plus the company’s first-ever ceiling fans.
• Progress Lighting will present a dramatically expanded showroom in Trade Mart 3840. The 20,000-square-foot space more than doubles the company’s previous size and is now located on the atrium. A diverse and growing core collection will be joined by additional new statement-making introductions in the company’s Design Series as well as smart home products in conjunction with Hubbell sister brand iDevices.
• Tech Lighting will add 50% more space to its showroom (Trade Mart 4705) with an expansion that now connects to the atrium.
• Arteriors will also be featured on the atrium in January with a relocation and expansion to Trade Mart 3301.
• Designers Fountain will expand its footprint by more than 70 percent at this market in a new showroom Trade Mart 4929.
• Canadian brand Matteo Lighting will bring its designs stateside for the first time in Trade Mart 3925.
• Hunter Fan Co. will return to Lightovation in Trade Mart 4331.
• Koncept will take on a permanent showroom, Trade Mart 4731 after showing successfully in the  Spectrum shared showroom last year.
• Primo Gas Lanterns will have new, larger space in Trade Mart 4729.
• GS Designs will debut its all-solar lighting line in Trade Mart 4525.
• Dot Lighting will open in Trade Mart 4634.
• Inside the Spectrum Lighting Shared Showroom (TM 4432) for January, Lucas + McKearn will nearly double its show space and will be joined by new exhibiting companies Abra Lighting, DBM, and PLC Lighting.

Undergoing a significant space renovation for this market is Hudson Valley Lighting, located in Trade Mart 3902. If buyers missed its June premiere, January will provide an opportunity to see the company’s new Mitzi brand, which is billed as “attainable high design” and is especially appealing for the Millennial demographic.

Another lighting exhibitor highlight during January 2018 Lightovation: The CoeLux LED faux skylight will be displayed for the first time at any North American trade venue. Showcased in the open-daily Light + Design showroom in World Trade Center 10085, this optical system uses nanotechnology to artificially and convincingly reproduce natural light for environments where skylights would not be possible or practical.

Along with a record number of new and expanding showrooms are events to educate, inspire and entertain. Included in the January Lightovation schedule are the following special events:

• Lighting After Dark, the all-industry party taking place on Wednesday, Jan. 17, 8 p.m. to 11 p.m. in the Chaparral Room on the 38th floor of the downtown Sheraton.
• Two special group events in partnership with the American Lighting Association (ALA):
• Women in the Industry Reception, Wednesday, Jan. 17, 5 pm. to 6 p.m. in the Swarovski showroom, Trade Mart 4926. This first-ever market event for the group is in follow up to its launch at the 2017 ALA Conference in Vancouver. Local members of the NEWH – The Hospitality Industry Network will also attend for enhanced networking
• Cheers With Peers for ALA’s Young Executives and ART’s Under 40 groups, Thursday, Jan. 18,
5 p.m. to 6 p.m. in The Gallery at the Interior Home + Design Center
• Block Party on TM39, Thursday, Jan. 18 from 4 p.m. to 8 p.m. The Trade Mart 3900 aisle, home to Access Lighting, Vaxcel Lighting, ABC Lighting, Capital Lighting, Canarm and newcomer Matteo Lighting, is hosting a block party co-hosted by Dallas Market Center including street performers, great eats, a raffle prize, and the ultimate music mix by local DJ Brandon Olds.
Speakers and seminars include:
• Lightovation Merchandising Tours, 10 a.m. and 2 p.m. on Thursday, Jan. 18. Trend guru Paul Thompson will lead two merchandising tours starting from the ALA booth on the fourth floor of the Trade Mart (front escalators). Each tour will visit a different set of exhibitors. In addition to providing inspiration, tour content will also focus on how displays could translate into retail environments with constraints on space and budget.
• ALA will also host three sessions in its Seminar Center (World Trade Center 345). This series includes: 

• Wednesday, Jan. 17, noon-1:30 p.m.: “Recessed Lights…they are more than just a ‘can’” (Design & Application Part 1) presented by Pete Romaniello, Conceptual Lighting, LLC. Credit: 1.5 CLC/CLMR.
• Wednesday, Jan. 17, 4-5:30 p.m.: “Layouts, Analysis and Justification” (Design & Application Part 2) presented by Pete Romaniello, Conceptual Lighting, LLC. Credit: 1.5 CLC/CLMR.
• Friday, Jan.  19, 8-9:30 a.m.: “Understanding Dimming” presented by Preston Gomez, Sun Lighting, LLC. Credit: 1.5 CLC/CLMR.
For more information on ALA seminars please contact Nici Juneau,

For help navigating Lightovation, make sure to download the Lightovation app, which offers a comprehensive schedule and exhibitor listings as well as special prize giveaways just for using the app. All buyers who engage with the app during market will be entered into a drawing to win a $100 AmEx gift card, and the “most engaged” buyer will also win a $100 AmEx gift card. Past Lightovation app users will receive a notification to connect to the latest app information in January, when new users will also be able to download the app.
Looking ahead to June 2018, make plans to secure special rates for summer market hotels—limited blocks of $99 rooms available for retailers and $129 rooms available for reps at the Sheraton, the lighting industry’s official host hotel. Stop by the info booth on the third floor of the Trade Mart for information. While visiting the booth, nominate retail personnel who have never been to market before for the June 2018 Light Stars program, and get info about 2018 Showroom of the Year nominations, which will open Dec. 4, 2017, in partnership with Lighting & Decor magazine.
Dallas Market Center is located in the strongest economic zone in the U.S., and five of the 10 fastest growing cities in the U.S. are located within Texas. In addition, travel costs to Dallas are the lowest among all major market destination cities. In addition to two convenient airports and more than 8,000 free parking spaces, an efficient regional rail system offers a Dallas Market Center station directly behind the marketplace for easy access to downtown and other destinations.
Registration for the January edition of Lightovation is open, and exclusive hotel and airfare rates can be booked through Market Travel. Additional information about the show will be posted as it becomes available to the Lightovation page of the Dallas Market Center website. Keep abreast of the latest developments by following the #Lightovation hashtag on social media or via Dallas Market Center’s own Facebook, Twitter, Snapchat, and Instagram feeds.
About Dallas Market Center
Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year. The Dallas Market Center website is available at