Professional’s Choice to Open Showroom at Dallas Market Center

—Joins Leading Tack Companies Creating Unmatched Destination in Dallas—

DALLAS – January 10, 2019 – Dallas Market Center, the leading western lifestyle marketplace and home to WESA’s International Western/English Apparel & Equipment Markets beginning in 2021, announces that Professional’s Choice will open its first permanent showroom inside the growing western marketplace in Dallas.

Professional’s Choice, a leader in equine products, joins Equibrand Products Group and Cactus Ropes/Cactus Gear to solidify Dallas Market Center’s position as the dominant marketplace with showrooms featuring tack and equipment.

These leading companies are complemented by Dallas Market Center’s unrivaled collection of major brands in western apparel and accessories, boots and footwear. Professional’s Choice joins dozens of companies across all major categories that have recently invested in permanent showrooms with long-term leases and have embraced the industry move to Dallas.

“It is clear that the tack industry has embraced the move of WESA to Dallas with the brands that are committed,” said Jake Gibbs, director of sales and marketing for Professional’s Choice. “We are excited to have our first permanent showroom and to be among the leaders in the industry in this new home for western products.” 

“The addition of Professional’s Choice is critically important as we unite the leading brands in tack and equipment together inside a unified marketplace and in a central location to help their business thrive,” said Cindy Morris, president and CEO of Dallas Market Center. “We are honored that this company has selected Dallas for their first permanent showroom. The momentum of partner companies embracing the move is remarkable, and we look forward to making additional announcements in the coming days.”

Dallas Market Center features hundreds of western lifestyle brands serving retail buyers from across the U.S. and internationally. In fact, no other marketplace in the world attracts more buyers seeking western and western-inspired products, including retailers broadening their merchandise mix.

For more than three decades, Professional’s Choice has manufactured therapeutic equine products. Today, the company is renowned for revolutionizing the equine industry through diligent scientific research and producing the highest quality products for the horse’s safety and well-being. This leadership position has earned Professional’s Choice the respect of top trainers, professionals and everyday horsemen all over the world.

Professional’s Choice and other leading companies have committed to showrooms in Dallas based upon a number of important factors including the collaboration between WESA and Dallas Market Center. WESA and its nearly 100 years of service will be supported in Dallas by a team of experienced marketing and support service associates dedicated to assisting the WESA leadership for these important global events. Working together, the WESA team and the Dallas Market Center team will offer unmatched customer service for manufacturers, sales representatives, and thousands of retail decision-makers including major stores, independent western retailers, apparel stores, gift shops, e-commerce and additional buyers seeking new products. A change of venue for the WESA shows will inspire more buyers to explore new resources across the product spectrum and will create more opportunities for business growth. For exhibitors, the move creates better options for opening new accounts.

About Dallas Market Center

Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year. The Dallas Market Center website is available at


About WESA and the International Western/English Apparel & Equipment Markets

The Western & English Sales Association (WESA) was organized in 1921 and its founders launched an initial trade show in Denver in January 1922, with the goal of creating a forum where retailers, manufacturers, and sales representatives could conduct business in an atmosphere of fair trade and fellowship. Today, WESA is more than 900 members strong and produces the International Western/English Apparel & Equipment Markets, the world’s largest trade events for the Equestrian Industry, attracting a constantly growing global audience. WESA Markets are regarded as the single-sourcing entity for more than 1,300 product lines, bringing more than 4,500 retailers to the WESA Markets each year. WESA also serves as a source for information and education for retailers and exhibitors, bringing soil business and lifestyle expertise to the trade, through Market seminars and demonstrations. The WESA website is available at