DALLAS – February 25, 2020 – Dallas Market Center and Lightovation—Dallas International Lighting Show, the largest residential lighting trade event in North America, announces that the American Lighting Association (ALA) will hold its popular four-day Residential Lighting Training Course (RLTC) during the June edition of Lightovation (June 24-27). The course will take place Tuesday, June 23, through Friday, June 26, in The SMART Center (Trade Mart 4826).
Since The SMART Center opened in June 2018, ALA has hosted the RLTC successfully twice off-market, in October, but this is the first time the course will be offered during the show for the convenience of participants.
This course is recommended for professionals from all areas who have basic lighting knowledge and would benefit from more extensive training in light sources, light fixtures, residential lighting design, technology updates, and effective sales techniques. It will be taught by Joe Rey-Barreau, AIA, IES, who has successfully led many attendees from varying backgrounds and experience levels through the RLTC.
In addition, ALA has worked closely with Dallas Market Center to schedule the course hours around planned Lightovation events, so that attendees may participate in the educational course and experience the show. Tuesday, June 23, will be a full course day, while the remaining three days will be morning sessions, leaving afternoons open to explore Lightovation’s 1 million square feet of lighting resources.
Said Nici Juneau, ALA director of education: "This course is a great opportunity for people who regularly attend Lightovation to add value to their visit to Dallas. We also hope members will consider sending new attendees to the event to enjoy all the great things Lightovation has to offer, while taking advantage of one of our most popular and successful training opportunities."
Cindy Morris, president and CEO of Dallas Market Center added: “This important training event is a key feature of Lightovation this summer. We are thrilled to work with ALA to present timely information on design, technology, and sales to Lightovation attendees.”
The RLTC provides members with the opportunity to enjoy in-person training and review of the content covered in the Residential Lighting Training Manual (RLTM) with a qualified instructor. At the conclusion of the course, participants will be given the ALA Lighting Specialist (LS) Exam, and upon successful completion, awarded their LS designation. This is one of the most effective ways of earning the LS designation, and has long been one of the association’s most popular and well-attended training opportunities. Attendees must pre-register and bring their own copies of the RLTM.
The cost to participate is $675 plus the cost of the RLTM. Complete information is available at ALAMembers.com/Professional-Education/Live-Training.
June Residential Lighting Training Course registrants who are part of the Light Stars program will receive a discount on the course registration and the RLTM. They will also receive four free hotel nights, rather than the normal two nights offered to Light Stars. Nominations for the Light Stars program, which also provides air travel, will be accepted at www.dallasmarketcenter.com/lightstars through March 1.
Lightovation at Dallas Market Center, the largest residential lighting trade event in North America, offers decision makers from around the world the unmatched opportunity to discover more new products and best-selling ceiling fans and lighting in all interior and exterior categories, along with home décor, gifts, holiday and floral, housewares and gourmet, and artisan products.
Dallas Market Center offers buyers from around the world the only complete marketplace of best-selling and unique products in temporary and permanent showrooms including the largest residential lighting trade event in North America; the largest and most successful open-daily design center; dominant trade events for gift, home décor, holiday and floral; and the nation’s most comprehensive apparel and accessories marketplace featuring the latest styles from East Coast and West Coast designers.
The marketplace serves retailers and interior designers from all 50 states and 85 countries and is located in the strongest economic zone in the country. In addition, more than 80 percent of Dallas Market Center buyers report that they do not shop other market centers.
To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center and Lightovation apps. Also, keep up-to-date on all information by visiting the Lightovation Facebook page as well as Lightovation Industry Discussion Group.
About Dallas Market Center
Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products from exhibitors throughout the year via dominant trade events for gift, home décor, holiday and floral; the nation’s most comprehensive apparel and accessories markets featuring the latest styles from East Coast and West Coast designers; the largest residential lighting trade event in North America; and the largest and most successful open-daily design center. The marketplace is located in the strongest economic zone in the country. In addition, more than 80 percent of Dallas Market Center buyers report that they do not shop other market centers. To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center and Lightovation Apps. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the Dallas Market Center blog.