Rocky Brands to Open Showroom at Dallas Market Center

—Joins Leading Boot and Footwear Companies Creating Largest Marketplace in the World—

DALLAS – February 22, 2019 – Dallas Market Center, the leading western lifestyle marketplace and home to WESA’s International Western/English Apparel & Equipment Markets beginning in 2021, announces that Rocky Brands will open its first permanent showroom inside its growing western marketplace.

Rocky Brands, a leader in boots and footwear, joins dozens of leading companies recently committed to new showrooms at Dallas Market Center. This addition solidifies Dallas Market Center’s position as the dominant western marketplace for the widest array of products including an unrivaled collection of major brands in western apparel and accessories, boots and footwear, and tack and equipment. Rocky Brands will showcase its Rocky, Durango, and Georgia Boot brands in the new showroom.

Said Byron Wortham of Rocky Brands: “We are taking our first showroom in Dallas because we are eager to reach WESA show attendees as well as the additional buyers who attend shows at DMC. The Dallas marketplace has the formula for success: a better opportunity to reach more new customers and solid support of its exhibitors to help grow their business.”

“Well-respected companies like Rocky Brands are committing to Dallas for one reason: business growth opportunities,” said Cindy Morris, president and CEO of Dallas Market Center. “We are honored that this enterprise has selected Dallas for their first permanent showroom and we are eager to partner with them in order to help expand their customer base and to contribute to their continuing success.”

Dallas Market Center features hundreds of western lifestyle brands serving retail buyers from across the U.S. and internationally. In fact, no other marketplace in the world attracts more buyers seeking western and western-inspired products, including retailers broadening their merchandise mix.

Since 1932, Rocky Brands has delivered premium products to loyal customers. Today, the company’s family of brands includes Rocky, Georgia Boot, Durango, Lehigh, and the licensed brand Michelin Footwear. Together, this portfolio has the reputation for performance, quality and comfort in western, outdoor, work, duty and military service.

Rocky Brands and other leading companies have committed to new showrooms in Dallas based upon a number of important factors including the collaboration between WESA and Dallas Market Center, affordable business travel costs, a well-maintained facility, and steady traffic by loyal and new buyers from across the U.S. and Latin America. A change of venue for the WESA shows will inspire more buyers to explore new resources across the product spectrum and will create more opportunities for business growth. For exhibitors, the move creates better options for opening new accounts.

About Dallas Market Center

Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year. The Dallas Market Center website is available at

About WESA and the International Western/English Apparel & Equipment Markets

The Western & English Sales Association (WESA) was organized in 1921 and its founders launched an initial trade show in Denver in January 1922, with the goal of creating a forum where retailers, manufacturers, and sales representatives could conduct business in an atmosphere of fair trade and fellowship. Today, WESA is more than 900 members strong and produces the International Western/English Apparel & Equipment Markets, the world’s largest trade events for the Equestrian Industry, attracting a constantly growing global audience. WESA Markets are regarded as the single-sourcing entity for more than 1,300 product lines, bringing more than 4,500 retailers to the WESA Markets each year. WESA also serves as a source for information and education for retailers and exhibitors, bringing business and lifestyle expertise to the trade, through Market seminars and demonstrations. The WESA website is available at