Tanner Mark Boots to Open Showroom at Dallas Market Center

DALLAS – March 12, 2019 – Dallas Market Center, the leading western lifestyle marketplace and home to WESA’s International Western/English Apparel & Equipment Markets beginning in 2021, announces that Tanner Mark Boots will open a permanent showroom inside its growing western marketplace.

Tanner Mark, a respected name in boots, joins dozens of leading companies recently committed to a new showroom at Dallas Market Center. This addition further solidifies Dallas Market Center’s position as the dominant western marketplace for the widest array of products including major brands in boots and footwear, western apparel and accessories, and tack and equipment. Tanner Mark will showcase its boot collections inside custom showroom space on the 14th floor of the World Trade Center.

Said Yadira Noyola, Tanner Mark Boots: “This is an opportunity to be part of a marketplace featuring the best in the business and drawing buyers for WESA shows and for additional trade events year-round. This is a new way forward, and the alliance between WESA and DMC will produce a marketplace focused on quality: delivering quality buyers and running a quality marketplace that motivates buyers to attend and write orders.”

“Companies such as Tanner Mark add tremendous value to our marketplace,” said Cindy Morris, president and CEO of Dallas Market Center. “Retailers will be able to survey the broadest array of boots in a single location and will make an informed and inspired selection from among all leading manufacturers. We applaud Tanner Mark and their commitment to delivering quality products to new customers in Dallas.”

Dallas Market Center features hundreds of western lifestyle brands serving retail buyers from across the U.S. and internationally. In fact, no other marketplace in the world attracts more buyers seeking western and western-inspired products, including retailers broadening their merchandise mix.

Tanner Mark creates traditional and contemporary boots through the use of various materials, finishes, equipment and hand finishes. For more than 30 years the Texas company has focused on delivering products of the highest quality.

WESA’s decision to move the International Western/English Apparel & Equipment Markets to Dallas beginning in 2021 was based upon a number of factors including Dallas’ superior entertainment and travel value. Throughout Dallas Market Center’s six decades of service to buyers and sellers the company has worked hard to ensure the availability of nearby accommodations, restaurants, entertainment, and support services that are plentiful, convenient, and affordable. To that end, according to Business Travel News, Dallas offers lower total business travel costs than most U.S. tradeshow destinations including Denver, Atlanta, and Las Vegas. Centrally located within a short travel time from any location in the U.S. and Latin America, Dallas Market Center has more than 5,000 hotel rooms available within one mile including numerous budget options as well as hundreds of restaurants.

About Dallas Market Center

Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year. The Dallas Market Center website is available at dallasmarketcenter.com.

About WESA and the International Western/English Apparel & Equipment Markets

The Western & English Sales Association (WESA) was organized in 1921 and its founders launched an initial trade show in Denver in January 1922, with the goal of creating a forum where retailers, manufacturers, and sales representatives could conduct business in an atmosphere of fair trade and fellowship. Today, WESA is more than 900 members strong and produces the International Western/English Apparel & Equipment Markets, the world’s largest trade events for the Equestrian Industry, attracting a constantly growing global audience. WESA Markets are regarded as the single-sourcing entity for more than 1,300 product lines, bringing more than 4,500 retailers to the WESA Markets each year. WESA also serves as a source for information and education for retailers and exhibitors, bringing soil business and lifestyle expertise to the trade, through Market seminars and demonstrations. The WESA website is available at https://wesatradeshow.com/