Trenditions, Vogt Silversmiths
to Open Showrooms at
Dallas Market Center

—Companies Join Leading Western Marketplace— 
DALLAS – November 28, 2018 – Dallas Market Center, the leading marketplace for retailers from around the world, has announced that Trenditions and Vogt Silversmiths will each open showrooms inside its growing western marketplace.
In order to reach thousands of buyers, Trenditions and Vogt Silversmiths join a growing number of companies investing in a Dallas marketplace featuring hundreds of western lifestyle brands. No other marketplace in the U.S. attracts more buyers seeking western and western-inspired products, including retailers broadening their merchandise mix and seeking the diversity of products found only in Dallas. Recently announced new showrooms include Equibrand Products Group, Lucchese, HatCo, Sidran, Clint Orms, Wrangler, Scully, Ferrini, Hooey, M&F Western Products, Cactus Ropes/Cactus Gear, and Westmoor Manufacturing including Panhandle/Rock and Roll Denim/Rock and Roll Cowgirl.
“Trenditions and Vogt Silversmiths bring unique value to our comprehensive western lifestyle marketplace,” said Cindy Morris, president and CEO of Dallas Market Center. “Each company delivers quality products that are eagerly sought by savvy buyers. Their partnership deepens our commitment to offering a wide variety of new products in a single location that will attract more retailers from across North America.”
Since 2006, Trenditions has offered fashionable accessories. Each piece in the line, which includes purses, wallets, caps, and belts speak to the western lifestyle consumer, and each season the products are designed in keeping with important trends. Plus, with exciting brands like Hooey and Catchfly, Tony Lama and Justin Brands buyers can choose from varying price points to tailor an assortment.
“We are thrilled to partner with the Dallas Market Center and expand our showroom at this exciting international venue,” said Jeff Pecora, president, Trenditions. “For Trenditions, this move represents an amazing new opportunity to showcase our authentic fashion Western accessories with our current customers and to continue to shape our business for the future. Our retailers and their customers will be inspired by our products which include Justin, Tony Lama, Hooey Brand and Catchfly accessories. Each piece tells the story of tradition and trends, quality and style and our new showroom will surely provide a showcase like no other. I look forward to participating in the upcoming WESA markets and the other fine apparel and accessory markets held throughout the year.”
Vogt Silversmiths has been designing heirloom quality, sterling silver belt buckles, western jewelry, men's accessories and designs in leather for over 45 years. Every sterling silver and leather accessory designed by
Vogt Silversmiths is touched by nearly a dozen hands, from design through delivery to ensure customer satisfaction.
Said Chet Vogt: ““We are thrilled to have a showroom of our own at Dallas Market Center and to showcase our handmade products to buyers during the WESA markets and during shows throughout the year. Our family owned business works hard to deliver fine products of high quality to our retail partners, and we look forward to the new space highlighting more new products.”
Dallas Market Center is the largest marketplace in the world for western lifestyle products including apparel and accessories, gifts, and home décor. In addition to these core categories, new product resources including tack, farm and ranch products and equipment, workwear and safety wear, camping, and outdoor categories are being added to the marketplace and will create a comprehensive product destination.
The facility will undergo significant updates prior to the launch of WESA’s International Western/English Apparel & Equipment Markets in 2021. The combined experience of Dallas Market Center and WESA is more than 160 years of bringing buyers and sellers together.
The bi-annual WESA shows will attract thousands of retail decision makers to Dallas including major stores, independent western retailers, apparel stores, gift shops, e-commerce, and other buyers seeking new products. A change of venue for the WESA shows will cause more buyers to explore new resources across the product spectrum and will create more opportunities for business growth. For exhibitors, the move creates better options for opening new accounts.
The addition of this trade event extends Dallas Market Center’s position as the most complete wholesale marketplace in North America for lifestyle products. Centrally located within a short travel time from any location in the U.S. and Latin America, the marketplace is also situated in the strongest economic zone in the U.S. and serves five of the 10 fastest growing U.S. cities in its immediate region.
About Dallas Market Center
Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year. The Dallas Market Center website is available at
About WESA and the International Western/English Apparel & Equipment Markets
The Western & English Sales Association (WESA) was organized in 1921 and its founders launched an initial trade show in Denver in January 1922, with the goal of creating a forum where retailers, manufacturers, and sales representatives could conduct business in an atmosphere of fair trade and fellowship. Today, WESA is more than 900 members strong and produces the International Western/English Apparel & Equipment Markets, the world’s largest trade events for the Equestrian Industry, attracting a constantly growing global audience. WESA Markets are regarded as the single-sourcing entity for more than 1,300 product lines, bringing more than 4,500 retailers to the WESA Markets each year. WESA also serves as a source for information and education for retailers and exhibitors, bringing soil business and lifestyle expertise to the trade, through Market seminars and demonstrations. The WESA website is available at