Twisted X to Open Showroom at Dallas Market Center

—Trailblazing Footwear Company Joins Growing Western Marketplace—

DALLAS – January 9, 2019 – Dallas Market Center, the leading western lifestyle marketplace and home to WESA’s International Western/English Apparel & Equipment Markets beginning in 2021, announces that Twisted X will open a permanent showroom inside its western marketplace.

Twisted X is a leading company offering quality footwear focused on comfort and innovation. The company joins a growing number of enterprises investing in a Dallas marketplace featuring hundreds of western lifestyle brands serving retail buyers from across the U.S. and internationally. No other marketplace in the world attracts more buyers seeking western and western-inspired products, including retailers broadening their merchandise mix and seeking the diversity of products found only in Dallas.

“We welcome this trailblazing company, and we are confident they will reach a wider audience of decision makers in Dallas as they continue their growth trajectory,” said Cindy Morris, president and CEO of Dallas Market Center. “Twisted X’s product collections complement an unmatched assortment of leading boot and footwear companies, along with apparel brands and major tack manufacturers that have embraced the move to Dallas and have invested in our marketplace with multi-year permanent leases.”

Said Walter Mathias, Twisted X’s corporate vice president: “Twisted X has opted to move from a temporary space to a permanent showroom so we can better showcase our products in this marketplace. We are excited by the facilities and location that Dallas has to offer.”

Founded in 2005, Twisted X proudly creates handcrafted, specially designed comfortable footwear to a growing customer base of men, women, children and infants. Initially focused on core western boot styles, the company recently has added an extensive line of comfort casual footwear, work footwear, outdoor footwear and licensed accessories to its portfolio.

Recently announced new showrooms in Dallas include Corral, Equibrand Products Group, Lucchese, HatCo, Sidran, Clint Orms, Wrangler, Scully, Ferrini, Hooey, M&F Western Products, Cactus Ropes/Cactus Gear, Trenditions, Vogt Silversmiths, Anderson Bean, Southern Grace, Outback Trading Company, Grace in LA, Montana Silversmiths, and Westmoor Manufacturing including Panhandle/Rock and Roll Denim/Rock and Roll Cowgirl.

WESA’s decision to move the International Western/English Apparel & Equipment Markets to Dallas beginning in 2021 was based upon a number of factors including Dallas’ superior entertainment and travel value. Throughout Dallas Market Center’s six decades of service to buyers and sellers the company has worked hard to ensure the availability of nearby accommodations, restaurants, entertainment, and support services that are plentiful, convenient, and affordable. To that end, according to Business Travel News, Dallas offers lower total business travel costs than most U.S. tradeshow destinations including Denver, Atlanta, and Las Vegas. Centrally located within a short travel time from any location in the U.S. and Latin America, Dallas Market Center has more than 5,000 hotel rooms available within one mile including numerous budget options as well as hundreds of restaurants.

About Dallas Market Center

Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year. The Dallas Market Center website is available at

About WESA and the International Western/English Apparel & Equipment Markets

The Western & English Sales Association (WESA) was organized in 1921 and its founders launched an initial trade show in Denver in January 1922, with the goal of creating a forum where retailers, manufacturers, and sales representatives could conduct business in an atmosphere of fair trade and fellowship. Today, WESA is more than 900 members strong and produces the International Western/English Apparel & Equipment Markets, the world’s largest trade events for the Equestrian Industry, attracting a constantly growing global audience. WESA Markets are regarded as the single-sourcing entity for more than 1,300 product lines, bringing more than 4,500 retailers to the WESA Markets each year. WESA also serves as a source for information and education for retailers and exhibitors, bringing soil business and lifestyle expertise to the trade, through Market seminars and demonstrations. The WESA website is available at