Varaluz Lighting To Expand Showroom Footprint
at Dallas Market Center
— ARTS Award-winning lighting manufacturer will have 50 percent more space at January 2019 Lightovation.” —
DALLAS – November 14, 2018 – Dallas Market Center announces Varaluz Lighting will debut a 50% showroom expansion in time for the January 2019 edition of Lightovation – Dallas International Lighting Show, January 16-20, 2019, and will introduce more home accents.
The expanded space in Trade Mart 4507 will allow Varaluz to showcase more home accents than ever before under the Varaluz Casa collection, including a larger range of mirrors and wall art.
“Varaluz is celebrated for their stylish design approach to lighting and their unique and sustainable products. Their values are complementary to Dallas Market Center’s principles of being a marketplace for what’s new, next and distinctive in the industry,” said Cindy Morris, President and CEO of Dallas Market Center.
Varaluz will welcome Lightovation attendees for a red carpet premier and showroom tour on the first day of Market, January 16 at 7:00 p.m. Attendees are encouraged to wear black tie attire. The showroom will also screen a new Varaluz short film entitled, “Never Stop Dreaming.”
"As we grow and expand into more home and lighting categories, it is exciting to announce our Dallas Market Center showroom is growing in size to keep up! Don’t be too surprised if we have a few lightly twisted surprises in store,” said Ron Henderson, President and Designer of Varaluz.
Lightovation at Dallas Market Center, the largest residential lighting trade event in North America, offers decision makers from around the world the unmatched opportunity to discover more new products and best-selling ceiling fans and lighting in all interior and exterior categories, along with home décor, gifts, holiday and floral, housewares and gourmet, and artisan products.
About Dallas Market Center
Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year. The Dallas Market Center website is available at dallasmarketcenter.com