All VCG Brands Will Be On First Floor of Interior Home + Design Center


DALLAS, September 4, 2018 — The Visual Comfort Group is excited to announce a 25,000 square foot showroom expansion on the first floor of the Interior Home + Design Center (IHDC) at Dallas Market Center. The grand opening of the expanded showroom in Taylors (IHDC 1D111) as well as the new Generation Lighting Showroom (IHDC 1D321) will coincide with January 2019’s Lightovation: Dallas International Lighting Show (January 16-20).


“We are truly grateful for our partnership with the Dallas Market Center. The investments the Visual Comfort Group continues to make in the DMC demonstrates our commitment to both the lighting community and to the Dallas Market Center as North America’s largest residential lighting marketplace. Dallas is the place you need to be when it comes to lighting,” said CEO Andy Singer. “Our expansion with Taylors and our new Generation Lighting Showroom will enable us to provide a synergistic and more enjoyable customer experience.


“We are excited to introduce our beautiful new product assortment and unveil our new showrooms with a special launch event in January,” he added.


According to Cindy Morris, President and CEO of DMC, “The scale and depth of this investment by Visual Comfort Group is unprecedented and further cements their long-term partnership with our growing marketplace. Moreover, this commitment affirms Dallas Market Center’s position as the dominant marketplace for companies serving both the retail showroom channel and the interior design channel throughout the year.”


About Visual Comfort Group

A premiere source for signature designer lighting ,commercial lighting and ceiling fans, Visual Comfort Group—which includes Visual Comfort & Co. (, Tech Lighting (, Generation Lighting ( and Monte Carlo Ceiling Fans (—has a comprehensive style portfolio of our industries most noted designers in addition to trusted legacy brands known for generations. The Visual Comfort Group is dedicated to creating beautiful quality products and delivering exceptional customer service to its valued customers across North America and throughout the world.  For inspiration, go to (@visualcomfortco, @techlighting_official, @generationlighting, and @montecarlofanco).


About Dallas Market Center

Founded in 1957, Dallas Market Center is the world’s most complete wholesale marketplace. Within its marketplace of more than five million square feet, retailers from around the globe source products ranging from home furnishings, gifts, decorative accessories and lighting to textiles, fashion accessories and women's, western, men’s and children's apparel. With more than 50 markets each year attended by more than 200,000 retail buyers from all 50 states and 85 countries, Dallas Market Center also offers hundreds of events and seminars geared toward helping retailers expand business and increase profits. The Dallas Market Center website is available at


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