Wrangler to Open New Showroom at Dallas Market Center

—Leading western manufacturer embraces WESA move to Dallas—
DALLAS – October 30, 2018 – Dallas Market Center, the leading marketplace for retailers from around the world, has announced that Wrangler will open a new showroom inside its growing western marketplace. Wrangler will substantially expand their Dallas presence and will showcase their products in a range of categories and styles.
“Wrangler is an iconic American brand representing a strong heritage of hard-work, creativity, and individuality,” said Cindy Morris, president and CEO of Dallas Market Center. “Our values are complementary, and their interest in reaching a wide range of customers is a logical fit for our marketplace. On behalf of our retail customers and WESA, we welcome their expansion in Dallas and their shared vision for the strong future of the business.”
In order to reach thousands of loyal buyers, Wrangler joins a growing number of leading companies investing in a Dallas marketplace featuring hundreds of western lifestyle companies. No other marketplace in the U.S. attracts more buyers seeking western and western-inspired products, including retailers broadening their merchandise mix and seeking the diversity of products found only in Dallas.
"Dallas is a convenient destination for buyers from across the country and internationally,” said Allen Montgomery, vice president and general manager of Wrangler western. “It’s also a dynamic marketplace with clear advantages: the opportunity to create custom space for our brand, to serve our loyal customers, and to reach more new buyers. A new showroom in Dallas is a logical investment in order to meet with buyers at WESA shows and to conduct business year-round."
Dallas Market Center is the largest marketplace in the world for western lifestyle products including apparel and accessories, gifts, and home décor. In addition to these core categories, new product resources including tack, farm and ranch products and equipment, workwear and safety wear, camping, and outdoor categories are being added to the marketplace and will create a comprehensive product destination.
The facility will undergo significant updates prior to the launch of WESA’s International Western/English Apparel & Equipment Markets in 2021. The combined experience of Dallas Market Center and WESA is more than 160 years of bringing buyers and sellers together.
The bi-annual WESA shows will attract thousands of retail decision makers to Dallas including major stores, independent western retailers, apparel stores, gift shops, e-commerce, and other buyers seeking new products. A change of venue for the WESA shows will cause more buyers to explore new resources across the product spectrum and will create more opportunities for business growth. For exhibitors, the move creates better options for opening new accounts.
The addition of this trade event extends Dallas Market Center’s position as the most complete wholesale marketplace in North America for lifestyle products. Centrally located within a short travel time from any location in the U.S. and Latin America, the marketplace is also situated in the strongest economic zone in the U.S. and serves five of the 10 fastest growing U.S. cities in its immediate region.
About Dallas Market Center
Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year. The Dallas Market Center website is available at dallasmarketcenter.com.
About WESA and the International Western/English Apparel & Equipment Markets
The Western & English Sales Association (WESA) was organized in 1921 and its founders launched an initial trade show in Denver in January 1922, with the goal of creating a forum where retailers, manufacturers, and sales representatives could conduct business in an atmosphere of fair trade and fellowship. Today, WESA is more than 1000 members strong and produces the International Western/English Apparel & Equipment Markets, the world’s largest trade events for the Equestrian Industry, attracting a constantly growing global audience. WESA Markets are regarded as the single-sourcing entity for more than 2,500 product lines, bringing more than 7,000 retailers to the WESA Markets each year. WESA also serves as a source for information and education for retailers and exhibitors, bringing soil business and lifestyle expertise to the trade, through Market seminars and demonstrations. The WESA website is available at https://wesatradeshow.com/