Design Dallas Newsletter,
Spring 2012
Your source for inspiration and news about everything design.
Showroom Spotlights Designer SpotlightHighlights for Dallas Total Home & Gift Market, March 22-25, 2012
Plan to stop by The Range, a new neighborhood dedicated to western and lodge home products located on the World Trade Center 6th floor. The Range includes the following product lines: Always Unique, Artisans Gallery, Cripple Creek Creations, Great Blue Heron, Indian Creek Leather, Indigo Imports Furniture, Rustic Iron Stone, Rustic Log Furniture, San Miguel Trading Company, Silverado Home Fine Furnishings, and Southwest Looms/Persian Carpets and will continue to expand in 2012 to offer even more resources.Join us on Thursday, March 22 at 6pm in the World Trade Center for The Inspired Event, an unforgettable celebration of inspiring fashion, food and fun. See trends on the runway during a blow-out fall 2012 fashion show. Applaud retailers giving back to their communities as we honor The Next Big Give contest winners, A. Dodson's; an apparel, gift, and home décor store; of Suffolk, Va. and Brookshire's Food & Pharmacy based in Tyler, Texas. Don't miss out on this exciting night full of inspiration. Visit our website for a complete list of market events.
Be sure to utilize complimentary valet offered exclusively to design professionals!
Email Marketing Tips
It takes seven touches before a sale occurs, so consider email marketing as a more cost effective way to reach out to prospective clients. Direct mail cost 20 times more than email marketing. Email marketing is delivering professional e-mail communications to an interested audience that contains information they find valuable. Value includes incentives and offers, special privileges and acknowledgements and information such as advice, tips, research, opinions and facts. Use content to build deeper relationships. Share your expertise. Use facts and testimonials. Give guidance and directions. Be concise. Include a call to action (another link, a phone number to call, etc.). Make your content shareable, so that readers can forward to their social network. Create a master schedule of when to send emails and be consistent.
An email marketing provider such as Constant Contact® can automate best practices, provide easy-to-use templates, reinforce brand identity, address emails to recipient only, manage lists (adding new subscribers, handling bounce backs and removing unsubscribers) and improve email delivery, track results and obey the law.
Santa Fe International Folk Art Market Collection Descends on Dallas
Artists from the largest international folk art market in the world will return to Dallas Market Center during the June Total Home & Gift Market. More than a dozen artists will travel to Dallas before heading to Santa Fe, New Mexico for their annual Folk Art Market. The Collection will be located in the World Trade Center Hall of Nations on the 1st floor during the FINDS Dallas Temp Show, June 20-24, 2012. Check out the unique collection and hear the inspiring stories from the international artists and how they are making a difference for their families and communities. For more information on the Santa Fe International Folk Art Market, visit www.folkartmarket.org.
Showroom Spotlights
Rose Casual WTC 9050
Rose Casual, the award-winning patio and outdoor furniture design showroom, has added several new innovative lines to its offerings. Domus Ventures is a German-owned outdoor wicker company that ships from High Point with such items as the appropriately named Eye Catcher. It’s a large resin wicker pod that can hold several friends or it can serve as an ultra-deluxe doggie bed. Another new item is an electric outdoor wicker massage chaise lounge with the roller balls built into the frame. The automatic control can be adjusted specifically for the upper or lower back. The showroom also offers Corradi, a contemporary designed outdoor furniture line from Italy that is fresh, fun and modern. The Corradi line includes the very sleek and practical Falcon, a free standing 10x10 cantilever market umbrella that swivels 360 degrees to follow the sun. Rose Casual offers several styles of the Bradford UL approved fire pits which are on wheels with an optional lazy Susan to convert them into granite top tables -- perfect for romantic nights.
The showroom is also proud to have incorporated the Reyna Collection which includes fountains, life sized bronzes, tribal artifacts and antique architectural columns and doors. The Woodard line still offers the timeless classic (15 yr. warranty) wrought iron & cast aluminum along with Whitecraft’s beautiful indoor and outdoor wicker. The Kingsley Bate teak has added several collections of outdoor wicker with a lot of style and a great price point.
“We offer not only beautiful furniture, but a spectacular view of downtown Dallas and its new landmark bridge. Come see us, relax and enjoy the comfort and the view,” say showroom owners Dave and Lynn Rose.
Ambiance Home Décor WTC 10025
Ambiance Home Décor is known for its unique collection of decorative one-of-a-kind, vegetable-dyed, hand-made Oriental, Persian, Turkish and Caucasian rugs as well as Kilims, and Sumaks. The showroom offers both antique and new rugs in all styles and sizes. Each rug is handmade and chosen for its beauty, quality and authenticity. In addition, Ambiance features the finest American/European pottery, glassware, paintings, artwork, and Art Deco lighting. Ambiance's buying team takes approximately two trips a year to find pieces that are unique and extraordinary: each one carefully selected by the owner and imported directly. Pile rugs are Turkish Oushak, Tribal, Persian, Peshawar, Kazak, Turcoman. Home décor lines include Roseville Pottery, Italian glassware, English tea sets, and old and new American oil paintings. Owner Mr. Mehmet Hiz took over the family business shortly after graduating from college and since that time has been providing homeowners with sophisticated and timeless beauties from Ambiance Home Decor.
Desert Digs WTC 11016
Desert Digs offers a unique variety of Western and rustic handcrafted home décor, including Native American metal sculptures, custom bedding and hand-woven wool rugs.The showroom offers custom furniture for the living room, dining room, bedroom and even the home office and bar, using only the best of fine solid woods and reclaimed materials. You will find the finest American made fabric and leather sofas and rocker recliners. Old barn wood tables are constructed of reclaimed barn wood 90- to 120-years old. Mesquite tables have crevices inlaid with turquoise, coral or copper.
Desert Digs also features a line of hand-forged iron bases and barstools, copper and marble tops, accessories and one-of-a-kind lamps. The company’s handcrafted, high-quality furniture is made to last a lifetime, becoming tomorrow’s heirlooms. Products are usually ready in four to six weeks. Desert Digs is a wholesale company only, serving well known retailers, designers and commercial and catalogue companies.
Designer Spotlight
Peggy Zadina ASID, RID, Dallas, TX
Peggy Zadina has been helping clients create distinctive homes for more than 35 years. She is a member of ASID and an Award of Merit winner, ASID, Texas 2005 Legacy of Design Award for Residential Projects more than 3,500 square feet. Her work has been published in Dallas Home Design magazine.
What are some of your favorite design resources (showrooms and lines) at the Dallas Market Center?
I like The Patricia Group, Design Gallery, Palecek, In-Detail, Global Views, Arteriors, Currey & Co., and Taylors on Ten and its line, Visual Comfort. I like to shop at the end of market when it’s less crowded. I appreciate finding good things off the floor and the better pricing that showrooms are now offering. You can literally put a whole job together if you know where to go. You can meet your client, have a cup of coffee, run them around for two or three hours and be done with it. You send your merchandise down to the back dock and then go pick it up. You get out of your car one time. It’s easy and turn key.
I work on residences primarily. So, lighting, upholstery, decorative accessories – everything is there if you do your resource homework. Many of my clients are remodeling now. They have given up on building a dream home and are saying, “We like what we have, but we want to make it better.” I’m always looking for value oriented materials. It’s a way to look at your home and your life: Be grateful for what you have, but with some excellent remodeling and a good designer, you can make it better. I have some clients taking their home to the studs and adding a second story. It’s like getting a new home; it’s re-tooling your mindset.
What trends do you see in interior design today that you incorporate into your work?
Green is huge….recycling, reusing, reupholstering, using local resources. Secondly, people want to live in smaller, better organized beautiful spaces. A lot of the giant homes have gone by the wayside. People are editing down and want to pay lower property taxes. Baby Boomers are aging and have to think about long-term health insurance, which is expensive, and keeping a job that provides health insurance. They are saying to themselves, “These are supposed to be the best days of our life, so let’s do some traveling and have some fun.” Maybe they have to make alterations because in-laws are coming to live with them. And there’s a big emphasis on adapting homes with fixtures so that people can age in place with some adjustments. I’m a big believer in living gracefully in a beautiful space. It could be a gilded chandelier or a bamboo chair – whatever your style.
What are some of the biggest challenges facing designers today?
I have been in business 35 years and in those years have cycled through some very interesting times. I remember the days when you couldn’t believe how much money people had and I’ve seen days when it was a thrill to reupholster a sofa and two chairs. Now people are being cost conscious and trying to be happy in their homes. There were days when you used to fly back and forth to Colorado or to the beach to work on second homes. Right now I’m working closer to home, here in North Texas.
I do a lot of consulting. Some people want to do their own shopping. Young Moms love the thrill of the find. I start by asking them to list what’s painful about their home. We start with that. They often have their own ideas. But if I have a better idea, I will pull it together and show it to them. It’s a process. I like trying to figure out the client and offering them something they wouldn’t think of themselves.
Perhaps the biggest challenge in this business is learning to adapt and work with people with what they have. For me working in this business brings the joy of helping others make their home function in a beautiful way.
Upcoming Markets & Events
March(22 – 25) Dallas Total Home & Gift Market™
(22) The Inspired Event – a cocktail party recognizing retailers that give back
April
(2 – 3) First Monday & Tuesday Mini-Market
May
(7 – 8) First Monday & Tuesday Mini-Market
(8) TAID Day of Education Seminar