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Custom Publications

Laura Dumas

John and Paul. Cheese and fried potatoes. Saturday and Sunday. All things that are good on their own, but combined, they’re an unbeatable combination. Just try and imagine a world without Lennon and McCartney, cheese fries, the weekend—and now this publication!

We’ve taken the best of INSTORE magazine, the publication for successful retailers, and incorporated it into The Source magazine. Two great resources for information in one tight package. The Source provides everything you need to know to get ready for the upcoming markets. Trends, events, product information, educational opportunities, they’re all here for you to review.

And the sections of INSTORE we’ve folded into the pub are fan favorites—Retailer Profile, In- Sight (visual merchandising and display) and InCentive (sales and promotions). Once you’ve attended Market, you can go back to your store and implement the tactics shared within these pages.

Let us know what you think about our new combination; we’d love to have your feedback to improve it for next time. Just email ldumas@mcmcmail.com with your comments and suggestions. In the meantime, we can’t wait to see you at Market, because it’s the time another great combination takes place—the best exhibitors with the best retailers.

See you soon!

Laura Dumas

VP Creative Services & Editor





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