If you’re active on social media, whether it’s Facebook, TwitterLinkedIn or any other outlet, you may have heard a thing or two about Klout Score. But – what is it? And how does it affect your business’ social media account or your personal account?

Buckle up! We’re passing up “Social Media 101” and getting into the good stuff. Let’s venture into the basics of Klout Score.

What is Klout Score?

Klout defines itself as “a single number that represents the aggregation of multiple pieces of data about your social media activity.” Whew! That’s a mouthful. In simpler terms, Klout compiles your business’ social media activity (or your personal account) and rates it on a number ranging from 1 to 100. With the increasing impact of social media, Klout’s vision is to enable everyone to discover and be recognized for how they influence the world.
How is the Klout Score calculated?

The Klout Score incorporates signals from 7 different networks – Facebook, Twitter, Google +, LinkedIn, Klout, Foursquare and Wikipedia. For instance, on Facebook, Klout measures your mentions in a post, friend count, wall posts and more. On Twitter, it measures retweets, mentions, list memberships, followers and replies.

What guides the Klout Score?

Klout has 6 principles:
1. Connecting networks can only help your score (join more social networks and engage!)
2. Influence is built over time (Klout is based on a 90-day window, and it takes time to build your score)
3. Influence is the ability to drive action (it’s better to have a small and engaged audience than a large network that doesn’t respond to your content – just like identifying key buyers for your store)
4. Everyone has Klout (interaction with others helps Klout on both ends)
5. Klout is constantly evolving (as is the social web)!
6. Being active is different than being influential (engage with others through your social networks)!

Is it really that important?

It’s all relevant. Many social media experts say to take it with a grain of salt to a certain degree, since the scoring isn’t perfect. Let’s be real – how can one truly rate your business’ influence (or your own) online? But, do take it seriously when you want to connect with key customers through social media, and finding those savvy online influencers. Who wouldn’t want to take advantage of that? After all, customers who have high Klout may be more likely to share the experience they had in your store, or with your products or designs, through their social networks. These clear influencers would make great key customers to spread the word and tout your business.

We hope you enjoyed your social media lesson! Now that you know what Klout Score is, start identifying those influential key customers for your business!