Most of us are familiar with blogs, both personal and professional, but have you ever wondered just how big blogging is? Listen to this. There are more than 152 MILLION blogs out there, which means that if blogging were a country it’d be larger than the population of RUSSIA! That’s a lot of people talking about a lot of varying topics, and often those people are blogging on behalf of a brand or a company.
In fact, research shows that currently 60 percent of businesses have a company blog, so if you’re wondering if your competitors have entered the blogosphere the answer is likely yes! Blogging can also help increase sales – customers are more likely (77%) to purchase from a company that uses social media, and according to BlogHer, 81% of U.S. online consumers trust information and advice from blogs.
So why does it pay for you to have a company blog?

1. SEO (Search Engine Optimization) – Blogging is key for good SEO. It helps to build incoming links, create content around your keyword hit list, and build a following that regularly posts your work to social media platforms like Facebook and Twitter.
2. Enhances Brand Personality – Blogs often have the ability to enhance your brand personality and reputation. A brand personality is something to which the consumer can relate, and an effective brand will increase its brand equity by having a consistent set of traits.
3. Creates Sharable Content – You’ve heard it before – content is king! Well, what’s the point in developing all of this content if no one wants to share it? To get your followers to share, make sure your content is these four things: relevant, emotional, attractive and convenient.
4. Relationship Building – Use your blog to form relationships with industry professionals through guest blogging opportunities.  Remember, blogging is supposed to be fun and light-hearted. And, there’s no right or wrong answer – play around with different approaches and see how your customers respond.
Good luck and happy blogging!