Dallas Market Center Holds Largest
Dallas Men’s Show In More Than A Decade
—Attendance and brands more than double previous years’ events—
DALLAS—February 10, 2021—Dallas Market Center, the most complete lifestyle marketplace in North America, announces the record-setting results of its recent Dallas Men’s Show. Boasting hundreds of brands and buyers from more than 30 states, the latest edition of the trade show, held January 31-February 2, marked the biggest Dallas Men’s Show in more than a decade.
Buyer attendance increased an unprecedented 180 percent over the previous year with more than 25 percent of attendees making a first visit to the Dallas Men’s Show. Top menswear retailers eager to place orders arrived from 32 states and from international destinations to shop the expanded array of traditional and contemporary lines in multiple neighborhoods.
The appointment-driven trade event offered men’s brands in apparel, accessories, and footwear on the 7th, 13th, 14th, and 15th floors of the World Trade Center. Buyers also discovered men’s gifts in showrooms in adjacent neighborhoods—making their buying experience even more productive. Hundreds of buyers traveled to Dallas to discover new lines, review returning brands, and network.
“This was an extremely successful event by all measures, with historic buyer attendance and a record number of exhibitors,” said Cindy Morris, president and CEO of Dallas Market Center. “Dallas is consistently attracting both loyal buyers and an unprecedented number of new buyers from across the country. We are building upon this momentum of well-attended, inspiring, and safe events and are anticipating a highly successful year ahead.”
Dallas Market Center boasts nearly 50 permanent men’s showrooms on the 7th floor of the World Trade Center including branded showrooms such as Coppley, Barbour, Lacoste, and Southern Marsh, as well as more than 25 multi-line showrooms with brands such as Jack Victor, Calvin Klein, DKNY, Hickey, Vineyard Vines, and more. Select showrooms on the 15th floor also served the menswear buyers including Tommy Bahama and multi-lines showrooms such as Scott Harner & Co., which features AG Jeans.
This was the first Dallas Men’s Show that included a large number of 14th floor Western showrooms open for the show including Ariat, Resistol, Clint Orms, Madison Creek Outfitters, and Scully.
On the 13th floor, Men’s Temps encompassed a record amount of space. Along with returning brands such as Filson, Faherty, Lubiam 1911, Oxxford and Zanella an unprecedented number of first-time exhibitors included Dormeuil, Kiton, Samuelsohn, St. Croix, and Psycho Bunny.
Jim Long of J. Long Clothing in Mankato, Minnesota was attending for the second time: “We want current looks with contemporary lines. [Dallas has] wonderful weather, an easy flight…you’re going to change our habits.”
“The thing I love most about coming to the Men’s Show is that everything is concentrated in one place, it’s easy access, it’s an easy registration, and getting in and out of showrooms is a breeze,” said Michael Malouf, owner of Malouf’s in Southlake, Texas.
Exhibitor Will Thompson of Johnnie-O agreed. “The setup is really efficient to get a lot of work done in a short period of time,” he said.
Ted Silver of Weiss and Goldring in Alexandria, Louisiana was among numerous buyers intent on ordering to restock their stores and eager to see new products firsthand. “I catch up with all of my friends around the country, it’s an opportunity to look at new product, and we’re able to pull more vendors than ever before,” he said. “I couldn’t run my business without coming to market in Dallas.”
“We nailed sales within the first 15 minutes of opening the show,” added exhibitor Ethan Nosel of Old Sport Company.
“You’ve got to be here to see [products] all at once—you’ve got to see what’s changing,” said David Rubenstein of Rubenstein’s in New Orleans. “And I think this is the place to do it.”
Health & Safety Including On-Site COVID-19 Testing
Supporting the comfort, health and safety of all attendees, the market center will continue measures that include mandatory face covering and temperature screening for every person entering the marketplace every day. Other efforts include low contact entry via online pre-registration as well as enhanced cleaning with hospital grade products, hundreds of hand sanitizing stations, and signage for social distancing. Recently added is concierge COVID-19 testing via partner Kai Laboratories. The PCR test is administered on-site, with results in 24 hours. Along with these new steps, there are safety measures that are part of the natural design of the marketplace: open parking, large entryways, quick registration in multiple areas, wide hallways, multiple escalators to every floor, and showrooms with controlled access to allow for the appropriate distance between customers.
Future Trade Events
The next Dallas Men’s Show takes place July 31-August 2. Other upcoming Dallas Market Center events include the Apparel & Accessories Market and Total Home & Gift Market, March 23-26; KidsWorld, March 23-26; and Lightovation, March 23-26.
For additional future markets, visit the Dallas Market Center website and download the Dallas Market Center mobile app. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the DMC blog.