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Minka Group Expanding Into Larger New Showroom

at Dallas Market Center

—New location to open for January 2021 Lightovation will feature

all brands in single location—

DALLAS – July 21, 2020 – Dallas Market Center, home of the largest residential lighting marketplace in North America, has announced that Minka Group is expanding into a large new showroom that will feature all of its brands together in one location. Opening in time for the January 7-10, 2021 edition of Lightovation, the new space is Trade Mart 4103.

All Minka Group brands will be located in a single showroom allowing for continuity of viewing across all collections and the efficiency of working with staff and enjoying hospitality in one central destination.

“We are deepening our investment in Dallas as part of a long-term strategy to create an integrated presentation across all brands,” said Tim Flannery, Executive Vice President of Sales, Minka Group. “But more importantly this new showroom will deliver a comprehensive Minka experience including the products, inspiration and education we are committed to delivering. Realizing that retailers want to make the most of their time in Dallas, we are reimagining our new showroom to maximize efficiency, good service and comfort. This investment is also an opportunity to expand into new categories in order to meet new demand. On behalf of our family-run company thank you to the Dallas Market Center family for the opportunity and a strong partnership for many years to come.”

According to Cindy Morris, President and CEO of Dallas Market Center, “Minka has long been a destination in Dallas and a forward-thinking company. Their breadth of product across so many segments of the industry made this expansion a natural step for them. We are pleased that they are taking this opportunity with tremendous foresight to create a new location for lighting crafted with style and quality. Their investment demonstrates a commitment to both the lighting community and to Dallas Market Center as North America’s largest residential lighting marketplace. Thank you to Marian, Kurt, Tim, and their entire team.”

Minka has already begun the design phase for their new space, and construction will take place in the fall and winter. The company will announce additional plans including a grand opening schedule in the coming months. Prior to the grand opening, Minka will welcome buyers to their existing locations in Trade Mart 3725 and 3783 for the August Dallas Lighting Expo taking place August 19-21--an event concurrent with the rescheduled summer Total Home & Gift Market and featuring exhibitors presenting new products following the cancellation of the summer edition of Lightovation.

Minka joins dozens of companies that have recently deepened their commitment to Dallas Market Center via long-term renewals, expansions, or new leases. Updated dates for the January 2021 Lightovation were previously announced: January 7-10. The winter edition has shifted one day later to a Thursday to Sunday pattern to accommodate buyer and exhibitor preferences.

To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center and Lightovation apps. Also, keep up-to-date on all information by visiting the Lightovation Facebook page as well as Lightovation Industry Discussion Group.

About Dallas Market Center

Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in lighting, home décor, furniture, gifts, and fashion. Inside its dynamic, five million square foot campus, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products from exhibitors throughout the year via dominant trade events for gift, home décor, holiday and floral; the nation’s most comprehensive apparel and accessories markets featuring the latest styles from East Coast and West Coast designers; the largest residential lighting trade event in North America; and the largest and most successful open-daily design center. The marketplace is located in the strongest economic zone in the country. In addition, more than 80 percent of Dallas Market Center buyers report that they do not shop other market centers. To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center and Lightovation Apps. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the Dallas Market Center blog.

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