• Develop and execute marketing plans that support exhibitor/brand prospecting goals across permanent and temporary leasing.
• Partner with Leasing leadership to understand priority industries, audiences, events, and growth objectives.
• Serve as the primary marketing point of contact for exhibitor prospecting initiatives.

• Own the creation, scheduling, and deployment of email marketing campaigns to prospective exhibitors/brands.
• Build and manage email campaigns within marketing automation tools (Salesforce and/or HubSpot experience preferred).
• Collaborate with internal stakeholders on campaign planning, targeting, and execution. Build and schedule email campaigns in Salesforce.

• Build and maintain audience segmentation within marketing automation platforms.
• Manage lists, workflows, and automated journeys to support prospecting and engagement goals.
• Build, test, and optimize Salesforce workflows and automation programs.
• Ensure data hygiene, segmentation accuracy, and targeting alignment with demand generation objectives.
• Work within Salesforce to manage campaign assets, testing, and deployment.
• Maintain data consistency and alignment between Marketing and Leasing systems.

• Outline, manage, and deploy trade show, leasing, and media prospectuses in partnership with Leasing and Creative.
• Ensure prospecting materials clearly communicate value propositions, opportunities, and timelines to prospective exhibitors/brands.

• Oversee strategy and execution of website marketing updates focused on prospective exhibitors/brands.
• Build and maintain a schedule of website updates.
• Identify opportunities to improve conversion, messaging clarity, and prospect experience.
• Make website updates through the site CMS, Kentico.
• Partner with web and digital teams to launch and optimize lead capture forms and landing pages.
• Ensure proper CRM integration, tracking, and attribution for inbound leads.

• Work cross-functionally with Marketing project management, creative, content, and digital teams to execute integrated campaigns on time and on brand.
• Manage timelines, priorities, and deliverables across multiple concurrent projects.
• Ensure all campaigns adhere to brand guidelines and marketing best practices.

• Track and report on performance of all owned and paid marketing assets.
• Develop and maintain dashboards to measure engagement, conversion, and lead performance.
• Analyze campaign results and apply insights to improve future performance.
• Test and optimize campaigns through A/B testing, personalization, creative, timing, and targeting.
• Use insights to recommend improvements and inform future strategies.

• Bachelors Degree in related field preferred

• 3 – 7 years experience
• Experience with Marketing automation platforms like Pardot and/or HubSpot
• Experience with Salesforce/Pardot a plus
• Proven track record of providing exceptional customer experience and service

• Office Environment- Ability to sit for vast majority of work shift.
• Periodic travel may be a requirement of this position

• Medical, Dental, Vision, and Pet Insurance
• Life and AD&D Insurance at no cost
• 401(k) with company match
• Paid time off and holidays
• Employee discounts at food outlets onsite, including Starbucks
• Wellness offerings such as flu shot clinics and CPR certification
• Free, covered parking with secure card access
• Access to private events such as trade shows, sample sales, and seminars

What You’ll Do
Advertising & Sales

• Sell advertising across print, digital, sponsorships, and web‐based platforms.
• Manage and grow an existing portfolio of loyal clients, while actively pursuing new business.
• Engage with customers via phone, email, virtual meetings, and in‐person interactions.
• Present tailored advertising solutions that help clients elevate their visibility and reach.

• Serve as a primary point of contact for internal and external customers.
• Manage all correspondence, including email, voicemail, and traditional mail.
• Deliver exceptional customer service and maintain strong, ongoing client relationships.

• Create and distribute sales and billing materials.
• Proof advertising content to ensure it meets design and copy standards.
• Prepare and approve invoices; assist with payment collection as needed.
• Produce weekly sales reports and maintain quality control across all advertising sales.

• Bachelor’s degree in Marketing or a related field preferred.
• 5+ years of professional sales experience; advertising sales experience strongly preferred.
• A hunter‐style growth mindset with a proven ability to expand accounts and drive new revenue.
• Proficiency in Microsoft Office (Word, Excel, Outlook).
• Demonstrated ability to improve efficiency, increase profitability, and build strong client partnerships.
• Excellent communication skills, attention to detail, and a proactive, solution-oriented approach.

• Medical, Dental, Vision, and Pet Insurance
• Life and AD&D Insurance at no cost
• 401(k) with company match
• Paid time off and holidays
• Employee discounts at food outlets onsite, including Starbucks
• Wellness offerings such as flu shot clinics and CPR certification
• Free, covered parking with secure card access
• Access to private events such as trade shows, sample sales, and seminars

• High School Diploma or equivalent.
• Level 3 HVAC Certification or HVAC License.
• Minimum 5 years of related experience.

• EPA Section 608 Certification for handling refrigerant.

• 1-2 years of customer service, security, or military experience.
• Moderate proficiency with computer programs.
• TX Driver’s license with minimal accidents and/or traffic violations. Required
• Must be licensed or eligible to be licensed as a commissioned security officer in accordance with the Texas DPS Private Security Bureau.