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ArchLIGHT Summit Partners With Light Collective on Design DNA Project and Installation

—Interactive experience at the September 21-22 event to create light display driven by data from the architectural, specification and design communities—

DALLAS – August 3, 2021 – Dallas Market Center’s September 21-22 ArchLIGHT Summit event has announced an exciting collaboration with Light Collective, a UK-based lighting consultancy with a global portfolio.

The Design DNA project will collect professional data from members of the architectural, specification and design communities from around the world to illustrate what makes individuals unique in their experiences and yet statistically similar. The project is an offshoot of Light Collective’s International Lighting Design Family Tree, which highlighted connections within the worldwide lighting design field. Design DNA builds on that idea while being more inclusive of the additional disciplines of architects, lighting designers, interior designers, students and more attending the ArchLIGHT Summit.

Design DNA participants supply seven responses about basic areas of information pertaining to their professional careers at https://lightingdesignfamilytree.com/design-dna.html, resulting in a visual representation of how that user’s information compares to others. Individual DNA results will be available online as well as visually represented in a unique art installation that will debut at the ArchLIGHT Summit on September 21. The Design DNA database is powered by The Lighting Exchange, a branding platform that facilitates connections between agencies, manufacturers and customers.

As the first commercial lighting event to take place in nearly two years, ArchLIGHT Summit attendees will be able to see their Design DNA data represented as a light display in an immersive and interactive installation designed by Light Collective using the modular LIGEO LED Lighting System. The installation will be located on the first floor of the Dallas Trade Mart alongside booth exhibits from leading commercial lighting manufacturers. The installation will serve as a meeting point for ArchLIGHT Summit’s opening night party – “DNA Discovery” on September 21. This themed event, celebrating the discovery of participants’ Design DNA, will provide fun guided tours of some exclusive permanent showrooms on the third and fourth floors of the Trade Mart.

The “DNA Discovery” Event will run 7pm to 10 pm on ArchLIGHT Summit’s opening night, Tuesday, September 21 and will provide food, drinks and entertainment while exploring inspiring showrooms from participating brands like Accord Lighting, Acuity Brands, American Lighting, Eurofase, Hinkley, Hubbardton Forge, Hudson Valley Lighting Group, Modern Forms, Progress Lighting and WAC Lighting. Access to the show floor and hospitality events is complimentary, and a flat fee of $50 admits attendees to all seminars and panel discussions.

To participate in the Design DNA project visit - https://lightingdesignfamilytree.com/design-dna.html.

To register to attend ArchLIGHT Summit visit https://archlightsummit.com/attend/. Full details and event schedules are available including travel deals such as an exclusive rate of $129/night at the Renaissance Dallas Hotel, within walking distance of Dallas Market Center and the ArchLIGHT Summit. Reservations may be made here: https://book.passkey.com/event/50214170/owner/14227/home

More than 30 CEUs are offered over ArchLIGHT Summit’s two days, addressing not only lighting applications, but also issues of diversity of inclusion, business and personal development. Several sessions offer a dynamic, interactive component for hands-on learning. The full schedule of events can be found here: https://archlightsummit.com/events/.

Official Agency Partners include: Hossley Lighting & Power Solutions and NexGen Lighting Solutions.

Confirmed association partners include American Lighting Association, Lighting Controls Association, National Lighting Bureau, North American Coalition of Lighting Industry Queers, and national and local chapters of Women in Lighting + Design.

Media Partners include Arc, Architectural Products, Architectural SSL, Building Design + Construction, Commercial Construction & Renovation, Darc, Designing Lighting, Edison Report, Energy Watch News, Furniture Lighting & Décor, Inside.Lighting, LEDs Magazine, Light Directory, The Lighting Exchange, Lightsearch.com, and McMorrow Reports.

For more information, visit www.ArchLIGHTSummit.com. Follow ArchLIGHT Summit on Facebook, Twitter, Instagram and LinkedIn for the latest developments.

For information on Dallas Market Center, visit our website. In addition to hosting ArchLIGHT Summit, DMC hosts the semi-annual Lightovation, the largest residential lighting show in North America, occurring next January 6-9, 2022. Keep up-to-date on information about that event by following the Lightovation Facebook page and joining the Lightovation – Lighting Industry Discussion Group.

About Dallas Market Center

Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers, interior designers, architects, and specifiers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products from exhibitors throughout the year via dominant trade events for gift, home décor, holiday and floral; the nation’s most comprehensive apparel and accessories markets featuring the latest styles from East Coast and West Coast designers; the largest residential lighting trade event in North America; a new lighting event, ArchLIGHT Summit, for architects, specifiers, and designers; and the largest and most successful open-daily design center. The marketplace is located in the strongest economic zone in the country. In addition, more than 80 percent of Dallas Market Center buyers report that they do not shop other market centers. To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center and Lightovation Apps. Also, keep up-to-date on all information by visiting Dallas Market Center and ArchLIGHT Summit on social media.

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