Dallas Market Center Continues Western Expansion; Thorogood and CAT Workwear Take Showrooms


DALLAS – April 9, 2024 – The largest Western marketplace in the world continues to add to the list of exhibitors opening permanent showrooms on the reimagined 10th floor of the World Trade Center. Thorogood and CAT Workwear are the latest companies to invest in new showrooms at Dallas Market Center for the first time. Thorogood will be showing work boots and accessories in their showroom and CAT Workwear will carry Thorogood workwear in their showroom. These exciting brands will join additional exhibitors on the 10th floor, opening in January 2025.   

“It is with great pleasure and excitement that we welcome our new exhibitors to Dallas Market Center’s Western expansion,” said Cindy Morris, president and CEO of Dallas Market Center. “Thorogood and CAT Workwear are known for the outstanding quality and craftsmanship of their products. Their showrooms on our reimagined 10th floor will contribute to the ongoing success of our marketplace.”

“Our new showroom at Dallas Market Center is an exciting step forward for Thorogood. It will allow us to showcase our work boots and accessories, and it will give us a controlled, custom space to connect with more retailers and industry professionals,” said Ty Harris, National Sales Director of Thorogood.

Established in 1892, Thorogood boots are known for the craftsmanship, durability, and comfort of their boots, which are made with premium, full-grain leather. Thorogood boots cater to various industries and prioritize all-day comfort in styles built to last. Thorogood continues to deliver rugged and reliable footwear that provides lasting comfort and performance.

“This new showroom will create an opportunity to connect our brand with loyal customers and a new audience of buyers that come to Dallas Market Center, especially those in the Western arena seeking workwear from a trusted name. We look forward to debuting in January,” said KC Tolliver, CEO of SRI Group.

CAT Workwear is a respected maker of high-quality, durable workwear products. CAT Workwear offers a wide range of apparel and footwear designed with a focus on functionality and performance. Their products combine rugged construction, innovative features, and contemporary designs, making CAT Workwear a trusted choice for hardworking individuals around the world.

The Western showroom expansion to the 10th floor will debut in January 2025 and will feature a wide array of prominent Western brands in the newly reimagined space, including Signature Products Group, Levi’s, and Cinch, who were previously announced. Additional exhibitors will be shared in the coming weeks.

For upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center mobile app. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Instagram , X, and the DMC Daily Dose.


About Dallas Market Center

Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in gifts, home décor, gourmet and housewares, holiday/floral, gifts, lighting, and apparel and accessories. Inside its dynamic, five million square foot campus, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products from exhibitors throughout the year via dominant trade events for gift, home décor, holiday and floral; the nation’s most comprehensive apparel and accessories markets featuring the latest styles from East Coast and West Coast designers; the largest residential lighting trade event in North America; and the largest and most successful open-daily design center. The marketplace is located in the strongest economic zone in the country. In addition, more than 80% of Dallas Market Center buyers report that they do not shop other market centers. To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center App. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the Dallas Market Center blog.