Presented by Dallas Market Center | PaperCity | Hotel Swexan
When the world’s most iconic fashion houses extend their vision into interior design, the result is more than aesthetic—it’s a complete lifestyle immersion. This panel examines the growing movement of fashion brands blurring the line between couture and curated spaces, using Missoni’s vivid, pattern-forward takeover of the Hôtel Swexan rooftop as a stunning case study.
Join an inspiring cross-disciplinary conversation with PaperCity's Billy Fong, leaders in fashion, design, and hospitality as they explore how legacy fashion brands are redefining luxury interiors—from runway motifs translated into textiles and furnishings to immersive brand experiences in hotels, residences, and retail spaces. Panelists will unpack the power of pattern, the business of brand extension, and the cultural crossover between fashion and interiors.
From Missoni’s colorful heritage woven into Swexan’s rooftop oasis to other fashion-forward spaces across the globe, this discussion will spotlight how fashion is no longer just worn—it’s lived.