Event Schedule
AETA International Trade Show

August 13 - 16, 2025
Visit Market Page Book Hotel

The AETA International Trade Show, from the American Equestrian Trade Association (AETA), is the premier global event showcasing equestrian industry products from leading manufacturers. Taking place two times a year alongside the International Western & English Apparel & Equipment Trade Shows, from the Western & English Sales Association (WESA), these shows create the world’s largest marketplace of equestrian, western and rural lifestyle brands conveniently located under one roof. By registering and attending an AETA Trade Show at Dallas Market Center, you will receive a complimentary AETA Membership.

Tuesday, August 12, 2025

Event
10 am

KidsWorld Breakfast Club

August 12, 2025    |   10 am
WTC 8 - KidsWorld Studio
Visit Event Page

Start your Market morning at the KidsWorld Breakfast Club — enjoy fresh coffee and a morning treat while discovering the latest in children’s apparel, accessories, footwear, toys, and gifts.
 
Schedule: 
Tuesday - WTC 8 - KidsWorld Studio
Wednesday-  WTC 8 - 8600 Aisle
Thursday - WTC 8 - KidsWorld Studio

Event
10:30 am

WTC 13 Mimosa Bar

August 12, 2025    |   10:30 am
WTC 13 - Temps
Visit Event Page

Kick off your market morning with a custom mimosa and discovery of curated apparel, accessories, and footwear. Toast to top trends and must-have finds—all waiting for you on the 13th floor.

Event
12 pm - 3 pm

Permanent Jewelry Bar with Bara Boheme

August 12, 2025    |   12 pm - 3 pm
WTC 13 - Temps
Visit Event Page

Visit Bara Boheme to discover trending jewelry items and express your style with a piece of permanent jewelry. The first 50 retailers to attend will receive a complimentary permanent jewelry bracelet and gift bag and other treats!

Event
1 pm

WTC 12 Martini Bar

August 12, 2025    |   1 pm
WTC 12 - Temps
Visit Event Page

Sip & shop in style. Enjoy a complimentary pour-over martini of your choice while exploring the latest in young contemporary fashion. Refresh your palate—and your product offerings—at the Temps on 12.

Wednesday, August 13, 2025

Event
8:30 am - 10:30 am

Western Morning Vibes with Amanda Kate Ferris

August 13, 2025    |   8:30 am - 10:30 am
WTC 1 - Atrium
Visit Event Page

Kick off your day with live country music from Amanda Kate Ferris!

Event
9 am

DMC Buyer Scoop

August 13, 2025    |   9 am
WTC 1 - Atrium
Visit Event Page

Join us daily at 9AM for tips and tricks on navigating Dallas Market Center. Whether you're a new buyer, new to Dallas, or haven't seen us in a while, this quick rundown of all things DMC is for you.

 

Ahora también en Español a la misma hora en el mismo lugar para su comodidad.

Event
9:30 am

Coffee on the Porch

August 13, 2025    |   9:30 am
WTC 14 - Atrium
Visit Event Page

Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms

Event
9:30 am

AETA Breakfast Bites

August 13, 2025    |   9:30 am
WTC 10 - Atrium
Visit Event Page

Fuel your morning and your Market strategy with complimentary coffee and light bites in the AETA Temporaries—your first stop toward discovering standout English and equestrian resources.

Event
10 am

KidsWorld Breakfast Club

August 13, 2025    |   10 am
WTC 8 - 8600 Aisle
Visit Event Page

Start your Market morning at the KidsWorld Breakfast Club — enjoy fresh coffee and a morning treat while discovering the latest in children’s apparel, accessories, footwear, toys, and gifts.
 
Schedule: 
Wednesday - WTC 8 - KidsWorld Studio
Thursday -  WTC 8 - 8600 Aisle
Friday - WTC 8 - KidsWorld Studio

Event
10 am - 3 pm

Cowboy Parlor - Boot Shine & Hat Shaping

August 13, 2025    |   10 am - 3 pm
WTC 10 - Atrium
Visit Event Page

Stop by the Cowboy Parlor to get your boots shined or your hat shaped.

Event
10:30 am

WTC 13 Mimosa Bar

August 13, 2025    |   10:30 am
WTC 13 - Temps
Visit Event Page

Kick off your market morning with a custom mimosa and discovery of curated apparel, accessories, and footwear. Toast to top trends and must-have finds—all waiting for you on the 13th floor.

Event
12 pm - 3 pm

Permanent Jewelry Bar with Bara Boheme

August 13, 2025    |   12 pm - 3 pm
WTC 13 - Temps
Visit Event Page

Visit Bara Boheme to discover trending jewelry items and express your style with a piece of permanent jewelry. The first 50 retailers to attend will receive a complimentary permanent jewelry bracelet and gift bag and other treats!

Event
1 pm

WTC 12 Martini Bar

August 13, 2025    |   1 pm
WTC 12 - Temps
Visit Event Page

Sip & shop in style. Enjoy a complimentary pour-over martini of your choice while exploring the latest in young contemporary fashion. Refresh your palate—and your product offerings—at the Temps on 12.

Event
2 pm - 3 pm

Fashion Feature: A Retail Conversation

August 13, 2025    |   2 pm - 3 pm
WTC 10 - Atrium
Visit Event Page

Event
2:30 pm

AETA Afternoon Treat

August 13, 2025    |   2:30 pm
WTC 10 - Atrium
Visit Event Page

Unwind and recharge with complimentary coffee or champagne in the AETA Temps. This afternoon pick-me-up is the perfect pause between appointments—because great finds deserve great sips.

Event
3 pm - 5 pm

WTC 7 Bubbles & Baubles

August 13, 2025    |   3 pm - 5 pm
WTC 7th Floor
Visit Event Page

Visit the bar to grab a glass of champagne and a bag for all your SWAG, then visit participating showrooms to fill it with exclusive gifts (available to the first 50 Buyers in line). 

 

Plus, enter to win BIG PRIZES while you shop WTC 7 Cash & Carry and Fine Jewelry! Drop your business card at the bar between 3 - 4pm to enter and win future Dallas Market Hotel Nights or cash to shop the 7th floor. Must be present at 4pm to win!

Event
3:30 pm

Tamales & Cervezas

August 13, 2025    |   3:30 pm
WTC 14300 Aisle
Visit Event Page

Spice up your Market day on the 14th floor with a delicious stop for tamales and cervezas. While you're there, discover top Western and English brands in apparel, accessories, footwear, and tack—all in one place.

Event
4 pm

The Paleta Cart

August 13, 2025    |   4 pm
WTC 10 - Temps
Visit Event Page

Cool down and perk up your sourcing journey with a refreshing treat! Our Paleta Pop-Up Cart is rolling into a new area each day—offering buyers complimentary artisanal paletas for one hour only. It’s the perfect palate-pleaser while you explore fresh finds and discover standout resources across campus.

Schedule:
Tuesday - WTC 12 - Temps
Wednesday - WTC 10 - Temps
Thursday -  WTC 13 - Temps
Friday - WTC 10 - Temps

Event
4 pm

Vino with a View

August 13, 2025    |   4 pm
WTC 15 - D15TRICT Lounge
Visit Event Page

Cap off a productive day at Market with a glass of wine and great conversation—15 floors above it all. Connect with fellow retailers to swap trend insights, talk shop, and share ideas in a relaxed, scenic setting overlooking the Dallas skyline. It’s the perfect place to unwind, recharge, and reconnect with your industry community.

Event
5 pm - 6 pm

Pre-Show Party Sponsored by Front Porch

August 13, 2025    |   5 pm - 6 pm
WTC 1 - Atrium
Visit Event Page

Saddle up for an unforgettable evening with Dallas Market Center and Front Porch as we kick off the night with live music from the award-winning Chad Cooke Band. Enjoy complimentary drinks and mingle with fellow buyers before the lights dim for the Western & English Fashion Show.

Event
6:15 pm - 7 pm

Western & English Fashion Show

August 13, 2025    |   6:15 pm - 7 pm
WTC 1 - Atrium
Visit Event Page

Experience the latest in Western and English apparel and accessories at our premier Fashion Show. Get inspired and start marking your must-visit list of showrooms and booths for the week ahead. After the runway, keep the energy going—The Chad Cooke Band returns to the stage with their crowd-favorite country sound.

Event
7 pm - 8 pm

Western & English Show Afterparty

August 13, 2025    |   7 pm - 8 pm
WTC 1 - Atrium
Visit Event Page

The Chad Cooke Band returns to the stage with their crowd-favorite country sound.

Thursday, August 14, 2025

Event
8:30 am - 10:30 am

Western Morning Vibes with Amanda Kate Ferris

August 14, 2025    |   8:30 am - 10:30 am
WTC 1 - Atrium
Visit Event Page

Kick off your day with live country music from Amanda Kate Ferris!

Event
9 am

DMC Buyer Scoop

August 14, 2025    |   9 am
WTC 1 - Atrium
Visit Event Page

Join us daily at 9AM for tips and tricks on navigating Dallas Market Center. Whether you're a new buyer, new to Dallas, or haven't seen us in a while, this quick rundown of all things DMC is for you.

 

Ahora también en Español a la misma hora en el mismo lugar para su comodidad.

Event
9:30 am

Coffee on the Porch

August 14, 2025    |   9:30 am
WTC 14 - Atrium
Visit Event Page

Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms

Event
9:30 am

AETA Breakfast Bites

August 14, 2025    |   9:30 am
WTC 10 - Atrium
Visit Event Page

Fuel your morning and your Market strategy with complimentary coffee and light bites in the AETA Temporaries—your first stop toward discovering standout English and equestrian resources.

Event
10 am

KidsWorld Breakfast Club

August 14, 2025    |   10 am
WTC 8 - KidsWorld Studio
Visit Event Page

Start your Market morning at the KidsWorld Breakfast Club — enjoy fresh coffee and a morning treat while discovering the latest in children’s apparel, accessories, footwear, toys, and gifts.
 
Schedule: 
Tuesday - WTC 8 - KidsWorld Studio
Wednesday-  WTC 8 - 8600 Aisle
Thursday - WTC 8 - KidsWorld Studio

Event
10 am - 3 pm

Cowboy Parlor - Boot Shine & Hat Shaping

August 14, 2025    |   10 am - 3 pm
WTC 10 - Atrium
Visit Event Page

Stop by the Cowboy Parlor to get your boots shined or your hat shaped.

Event
10:30 am

WTC 13 Mimosa Bar

August 14, 2025    |   10:30 am
WTC 13 - Temps
Visit Event Page

Kick off your market morning with a custom mimosa and discovery of curated apparel, accessories, and footwear. Toast to top trends and must-have finds—all waiting for you on the 13th floor.

Event
11 am - 1 pm

Pattern & Patch - Custom Hat Bar

August 14, 2025    |   11 am - 1 pm
WTC 13 - Temps
Visit Event Page

Create your own custom hat at our Hat Bar featuring exclusive DMC toile patches - personalize yours while supplies last!

Event
12 pm - 3 pm

Permanent Jewelry Bar with Bara Boheme

August 14, 2025    |   12 pm - 3 pm
WTC 13 - Temps
Visit Event Page

Visit Bara Boheme to discover trending jewelry items and express your style with a piece of permanent jewelry. The first 50 retailers to attend will receive a complimentary permanent jewelry bracelet and gift bag and other treats!

Event
1 pm

WTC 12 Martini Bar

August 14, 2025    |   1 pm
WTC 12 - Temps
Visit Event Page

Sip & shop in style. Enjoy a complimentary pour-over martini of your choice while exploring the latest in young contemporary fashion. Refresh your palate—and your product offerings—at the Temps on 12.

Event
1 pm - 3 pm

The Dallas Experience: Tour & Party

August 14, 2025    |   1 pm - 3 pm
WTC 10 - Atrium
Visit Event Page

Explore Dallas Market Center with Samantha Conner of The Boutique Hub! Discover trending crossover accessories and apparel resources and learn all about shopping  the 10th Floor!

The first (25) buyers to attend the tour will receive a swag bag!

Join us after the tour at 2 pm for music, treats, and drinks. 

Event
2:30 pm

AETA Afternoon Treat

August 14, 2025    |   2:30 pm
WTC 10 - Atrium
Visit Event Page

Unwind and recharge with complimentary coffee or champagne in the AETA Temps. This afternoon pick-me-up is the perfect pause between appointments—because great finds deserve great sips.

Event
3 pm

Rodeo Ritas

August 14, 2025    |   3 pm
WTC 10 - Perms
Visit Event Page

Cool down with a complimentary margarita on the 10th floor. While you sip, explore a roundup of the latest western, english, and crossover apparel & accessories.

Event
3:30 pm

Tamales & Cervezas

August 14, 2025    |   3:30 pm
WTC 14300 Aisle
Visit Event Page

Spice up your Market day on the 14th floor with a delicious stop for tamales and cervezas. While you're there, discover top Western and English brands in apparel, accessories, footwear, and tack—all in one place.

Event
4 pm

The Paleta Cart

August 14, 2025    |   4 pm
WTC 13 - Temps
Visit Event Page

Cool down and perk up your sourcing journey with a refreshing treat! Our Paleta Pop-Up Cart is rolling into a new area each day—offering buyers complimentary artisanal paletas for one hour only. It’s the perfect palate-pleaser while you explore fresh finds and discover standout resources across campus.

Schedule:
Tuesday - WTC 12 - Temps
Wednesday - WTC 10 - Temps
Thursday -  WTC 13 - Temps
Friday - WTC 10 - Temps

Event
4 pm

Vino with a View

August 14, 2025    |   4 pm
WTC 15 - D15TRICT Lounge
Visit Event Page

Cap off a productive day at Market with a glass of wine and great conversation—15 floors above it all. Connect with fellow retailers to swap trend insights, talk shop, and share ideas in a relaxed, scenic setting overlooking the Dallas skyline. It’s the perfect place to unwind, recharge, and reconnect with your industry community.

Event
5 pm

Sips & Saddles: An AETA Happy Hour

August 14, 2025    |   5 pm
WTC 10 - Temps
Visit Event Page

Join us for a spirited AETA Happy Hour - an evening of connection, cocktails, and camaraderie among equestrian industry professionals.

Friday, August 15, 2025

Event
8:30 am - 10:30 am

Western Morning Vibes with Amanda Kate Ferris

August 15, 2025    |   8:30 am - 10:30 am
WTC 1 - Atrium
Visit Event Page

Kick off your day with live country music from Amanda Kate Ferris!

Event
9 am

DMC Buyer Scoop

August 15, 2025    |   9 am
WTC 1 - Atrium
Visit Event Page

Join us daily at 9AM for tips and tricks on navigating Dallas Market Center. Whether you're a new buyer, new to Dallas, or haven't seen us in a while, this quick rundown of all things DMC is for you.

 

Ahora también en Español a la misma hora en el mismo lugar para su comodidad.

Event
9:30 am

Coffee on the Porch

August 15, 2025    |   9:30 am
WTC 14 - Atrium
Visit Event Page

Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms

Event
9:30 am

AETA Breakfast Bites

August 15, 2025    |   9:30 am
WTC 10 - Atrium
Visit Event Page

Fuel your morning and your Market strategy with complimentary coffee and light bites in the AETA Temporaries—your first stop toward discovering standout English and equestrian resources.

Event
10 am - 3 pm

Cowboy Parlor - Boot Shine & Hat Shaping

August 15, 2025    |   10 am - 3 pm
WTC 10 - Atrium
Visit Event Page

Stop by the Cowboy Parlor to get your boots shined or your hat shaped.

Event
10:30 am

WTC 13 Mimosa Bar

August 15, 2025    |   10:30 am
WTC 13 - Temps
Visit Event Page

Kick off your market morning with a custom mimosa and discovery of curated apparel, accessories, and footwear. Toast to top trends and must-have finds—all waiting for you on the 13th floor.

Event
12 pm - 3 pm

Permanent Jewelry Bar with Bara Boheme

August 15, 2025    |   12 pm - 3 pm
WTC 13 - Temps
Visit Event Page

Visit Bara Boheme to discover trending jewelry items and express your style with a piece of permanent jewelry. The first 50 retailers to attend will receive a complimentary permanent jewelry bracelet and gift bag and other treats!

Event
1 pm

WTC 12 Martini Bar

August 15, 2025    |   1 pm
WTC 12 - Temps
Visit Event Page

Sip & shop in style. Enjoy a complimentary pour-over martini of your choice while exploring the latest in young contemporary fashion. Refresh your palate—and your product offerings—at the Temps on 12.

Event
2:30 pm

AETA Afternoon Treat

August 15, 2025    |   2:30 pm
WTC 10 - Atrium
Visit Event Page

Unwind and recharge with complimentary coffee or champagne in the AETA Temps. This afternoon pick-me-up is the perfect pause between appointments—because great finds deserve great sips.

Event
3 pm

Rodeo Ritas

August 15, 2025    |   3 pm
WTC 10 - Perms
Visit Event Page

Cool down with a complimentary margarita on the 10th floor. While you sip, explore a roundup of the latest western, english, and crossover apparel & accessories.

Event
3:30 pm

Tamales & Cervezas

August 15, 2025    |   3:30 pm
WTC 14300 Aisle
Visit Event Page

Spice up your Market day on the 14th floor with a delicious stop for tamales and cervezas. While you're there, discover top Western and English brands in apparel, accessories, footwear, and tack—all in one place.

Event
4 pm

The Paleta Cart

August 15, 2025    |   4 pm
WTC 10 - Temps
Visit Event Page

Cool down and perk up your sourcing journey with a refreshing treat! Our Paleta Pop-Up Cart is rolling into a new area each day—offering buyers complimentary artisanal paletas for one hour only. It’s the perfect palate-pleaser while you explore fresh finds and discover standout resources across campus.

Schedule:
Tuesday - WTC 12 - Temps
Wednesday - WTC 10 - Temps
Thursday -  WTC 13 - Temps
Friday - WTC 10 - Temps

Saturday, August 16, 2025

Event
9 am

DMC Buyer Scoop

August 16, 2025    |   9 am
WTC 1 - Atrium
Visit Event Page

Join us daily at 9AM for tips and tricks on navigating Dallas Market Center. Whether you're a new buyer, new to Dallas, or haven't seen us in a while, this quick rundown of all things DMC is for you.

 

Ahora también en Español a la misma hora en el mismo lugar para su comodidad.

Event
9:30 am

Coffee on the Porch

August 16, 2025    |   9:30 am
WTC 14 - Atrium
Visit Event Page

Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms

Event
9:30 am

AETA Breakfast Bites

August 16, 2025    |   9:30 am
WTC 10 - Atrium
Visit Event Page

Fuel your morning and your Market strategy with complimentary coffee and light bites in the AETA Temporaries—your first stop toward discovering standout English and equestrian resources.

Event
10 am - 3 pm

Cowboy Parlor - Boot Shine & Hat Shaping

August 16, 2025    |   10 am - 3 pm
WTC 10 - Atrium
Visit Event Page

Stop by the Cowboy Parlor to get your boots shined or your hat shaped.