Event Schedule
AETA International Trade Show

August 13 - 16, 2025
Visit Market Page Book Hotel

The AETA International Trade Show, from the American Equestrian Trade Association (AETA), is the premier global event showcasing equestrian industry products from leading manufacturers. Taking place two times a year alongside the International Western & English Apparel & Equipment Trade Shows, from the Western & English Sales Association (WESA), these shows create the world’s largest marketplace of equestrian, western and rural lifestyle brands conveniently located under one roof. By registering and attending an AETA Trade Show at Dallas Market Center, you will receive a complimentary AETA Membership.

Wednesday, August 13, 2025

Event
8:30 am - 10:30 am

Western Morning Vibes with Amanda Kate Ferris

August 13, 2025    |   8:30 am - 10:30 am
WTC 1 - Atrium
Visit Event Page

Kick off your day with live country music from Amanda Kate Ferris!

Event
9 am

DMC Buyer Scoop

August 13, 2025    |   9 am
WTC 1 - Atrium
Visit Event Page

Join us daily at 9AM for tips and tricks on navigating Dallas Market Center. Whether you're a new buyer, new to Dallas, or haven't seen us in a while, this quick rundown of all things DMC is for you.

 

Ahora también en Español a la misma hora en el mismo lugar para su comodidad.

Event
9:30 am

Coffee on the Porch

August 13, 2025    |   9:30 am
WTC 14 - Atrium
Visit Event Page

Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms

Event
9:30 am

AETA Breakfast Bites

August 13, 2025    |   9:30 am
WTC 10 - Café
Visit Event Page

Fuel your morning and your Market strategy with complimentary coffee and light bites in the AETA Temporaries—your first stop toward discovering standout English and equestrian resources.

Event
10 am

KidsWorld Breakfast Club

August 13, 2025    |   10 am
WTC 8 - 8600 Aisle
Visit Event Page

Start your Market morning at the KidsWorld Breakfast Club — enjoy fresh coffee and a morning treat while discovering the latest in children’s apparel, accessories, footwear, toys, and gifts.
 
Schedule: 
Tuesday - WTC 8 - KidsWorld Studio
Wednesday-  WTC 8 - 8600 Aisle
Thursday - WTC 8 - KidsWorld Studio

Event
10 am - 3 pm

Cowboy Parlor - Boot Shine & Hat Shaping

August 13, 2025    |   10 am - 3 pm
WTC 10 - Atrium
Visit Event Page

Stop by the Cowboy Parlor to get your boots shined by Eyes Down Here Shoe Shine or your hat shaped by Benny McCoy. 

Event
10:30 am

WTC 13 Mimosa Bar

August 13, 2025    |   10:30 am
WTC 13 - Temps
Visit Event Page

Kick off your market morning with a custom mimosa and discovery of curated apparel, accessories, and footwear. Toast to top trends and must-have finds—all waiting for you on the 13th floor.

Event
12 pm - 3 pm

Permanent Jewelry Bar with Bara Boheme

August 13, 2025    |   12 pm - 3 pm
WTC 13 - Temps
Visit Event Page

Visit Bara Boheme to discover trending jewelry items and express your style with a piece of permanent jewelry. The first 50 retailers to attend will receive a complimentary permanent jewelry bracelet and gift bag and other treats!

Event
1 pm

WTC 12 Martini Bar

August 13, 2025    |   1 pm
WTC 12 - Temps
Visit Event Page

Sip & shop in style. Enjoy a complimentary pour-over martini of your choice while exploring the latest in young contemporary fashion. Refresh your palate—and your product offerings—at the Temps on 12.

Event
2 pm - 3 pm

Fashion Feature: Tools & Tactics for a Stonger Season

August 13, 2025    |   2 pm - 3 pm
WTC 10 - Atrium
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Join us for a panel Moderated by Samantha Conner of Boutique Hub and experts from FAVES app, Well-Retailed, and boutique owners from Hale House and Rolling Ranch Boutique, as they share real-world strategies for smarter Market prep. Learn how top retailers budget, plan inventory, track orders, and align buys with business goals—before, during, and after Market.

 

The first (25) buyers to attend the panel will receive a swag bag!

 

Moderator: 
Samantha Conner, Director of Wholesale | Boutique Hub


Panelists: 
Ulla Hald, Founder & CEO | FAVES App
Mary Landgrebe, Founder & President | Well Retailed
Bekah Pollock, Owner | Hale House
Gretchen Hilley, Owner | Rolling Ranch Boutique

 

Event
2:30 pm

AETA Afternoon Treat

August 13, 2025    |   2:30 pm
WTC 10 - Atrium
Visit Event Page

Unwind and recharge with complimentary coffee or champagne in the AETA Temps. This afternoon pick-me-up is the perfect pause between appointments—because great finds deserve great sips.

Event
2:30 pm

Perrier Pop - Up

August 13, 2025    |   2:30 pm
WTC 13 - Temps
Visit Event Page

Stay refreshed while you source! Perrier will be popping up on the 13th floor, offering sparkling water to keep you energized as you explore the latest in fashion, accessories, and footwear. Stop by for a sip and a stylish sourcing experience!

Event
3 pm - 5 pm

WTC 7 Bubbles & Baubles

August 13, 2025    |   3 pm - 5 pm
WTC 7th Floor
Visit Event Page

Visit the bar to grab a glass of champagne and a bag for all your SWAG, then visit participating showrooms to fill it with exclusive gifts (available to the first 50 Buyers in line). 

 

Plus, enter to win BIG PRIZES while you shop WTC 7 Cash & Carry and Fine Jewelry! Drop your business card at the bar between 3 - 4pm to enter and win future Dallas Market Hotel Nights or cash to shop the 7th floor. Must be present at 4pm to win!

 

Thank you to our Swag Bag Participants:
Accessories to Go | WTC 7103
Cosmetics Dallas | WTC 7709
JD English Jewelers | WTC 7527
Keep it Gypsy | WTC 7026
Kenze Panne | WTC 7105
Nacre Designs | WTC 7070
Pink Panache | WTC 7454
Randans | WTC 7034
ReSCENTit | WTC 7028
Western Life & Style | WTC 7820

 

Thank you to our Bag Sponsor:
Jaded Gypsy | WTC 7814

Event
3:30 pm

Tamales & Cervezas

August 13, 2025    |   3:30 pm
WTC 14300 Aisle
Visit Event Page

Spice up your Market day on the 14th floor with a delicious stop for tamales and cervezas. While you're there, discover top Western and English brands in apparel, accessories, footwear, and tack—all in one place.

Event
4 pm

The Paleta Cart

August 13, 2025    |   4 pm
WTC 10 - Temps
Visit Event Page

Cool down and perk up your sourcing journey with a refreshing treat! Our Paleta Pop-Up Cart is rolling into a new area each day—offering buyers complimentary artisanal paletas for one hour only. It’s the perfect palate-pleaser while you explore fresh finds and discover standout resources across campus.

Schedule:
Tuesday - WTC 12 - Temps
Wednesday - WTC 10 - Temps
Thursday -  WTC 13 - Temps
Friday - WTC 10 - Temps

Event
4 pm

Vino with a View

August 13, 2025    |   4 pm
WTC 15 - D15TRICT Lounge
Visit Event Page

Cap off a productive day at Market with a glass of wine and great conversation—15 floors above it all. Connect with fellow retailers to swap trend insights, talk shop, and share ideas in a relaxed, scenic setting overlooking the Dallas skyline. It’s the perfect place to unwind, recharge, and reconnect with your industry community.

Event
5 pm - 6:15 pm

DMC Buyer Website Lounge - Activate, Spin & Win!

August 13, 2025    |   5 pm - 6:15 pm
WTC 1 - Atrium
Visit Event Page

Stop by the lounge during this event to set up your profile on the new Dallas Market Center website! Our team will be on hand to help you activate your account and show you all the exciting new features. Once you’re activated, treat yourself to a specialty cocktail, a tasty treat, and spin the prize wheel for a chance to win big!

Activate your profile during this event and you’ll be automatically entered to win one of three grand prizes —  Winners will be drawn after Market and contacted directly.

Event
5 pm - 6:15 pm

Pre-Show Party Sponsored by Mighty Fine Western Body Care

August 13, 2025    |   5 pm - 6:15 pm
WTC 1 - Atrium
Visit Event Page

Saddle up for an unforgettable evening with Dallas Market Center and Mighty Fine Western Body Care as we kick off the night with live music from the award-winning Chad Cooke Band. Enjoy complimentary drinks and mingle with fellow buyers before the lights dim for the Western & English Fashion Show.

Event
6:15 pm - 7 pm

Western & English Fashion Show

August 13, 2025    |   6:15 pm - 7 pm
WTC 1 - Atrium
Visit Event Page

Experience the latest in Western and English apparel and accessories at our premier Fashion Show. Get inspired and start marking your must-visit list of showrooms and booths for the week ahead. After the runway, keep the energy going—The Chad Cooke Band returns to the stage with their crowd-favorite country sound.

Event
7 pm - 8 pm

Western & English Show Afterparty

August 13, 2025    |   7 pm - 8 pm
WTC 1 - Atrium
Visit Event Page

The Chad Cooke Band returns to the stage with their crowd-favorite country sound.

Thursday, August 14, 2025

Event
8:30 am - 10:30 am

Western Morning Vibes with Amanda Kate Ferris

August 14, 2025    |   8:30 am - 10:30 am
WTC 1 - Atrium
Visit Event Page

Kick off your day with live country music from Amanda Kate Ferris!

Event
9 am

DMC Buyer Scoop

August 14, 2025    |   9 am
WTC 1 - Atrium
Visit Event Page

Join us daily at 9AM for tips and tricks on navigating Dallas Market Center. Whether you're a new buyer, new to Dallas, or haven't seen us in a while, this quick rundown of all things DMC is for you.

 

Ahora también en Español a la misma hora en el mismo lugar para su comodidad.

Event
9:30 am

Coffee on the Porch

August 14, 2025    |   9:30 am
WTC 14 - Atrium
Visit Event Page

Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms

Event
9:30 am

AETA Breakfast Bites

August 14, 2025    |   9:30 am
WTC 10 - Café
Visit Event Page

Fuel your morning and your Market strategy with complimentary coffee and light bites in the AETA Temporaries—your first stop toward discovering standout English and equestrian resources.

Event
10 am - 3 pm

Cowboy Parlor - Boot Shine & Hat Shaping

August 14, 2025    |   10 am - 3 pm
WTC 10 - Atrium
Visit Event Page

Stop by the Cowboy Parlor to get your boots shined by Eyes Down Here Shoe Shine or your hat shaped by Benny McCoy. 

Event
10:30 am

WTC 13 Mimosa Bar

August 14, 2025    |   10:30 am
WTC 13 - Temps
Visit Event Page

Kick off your market morning with a custom mimosa and discovery of curated apparel, accessories, and footwear. Toast to top trends and must-have finds—all waiting for you on the 13th floor.

Event
11 am - 1 pm

Pattern & Patch with Dallas Market Center

August 14, 2025    |   11 am - 1 pm
WTC 13 - Temps
Visit Event Page

Pick your favorite Dallas Market Center Toile Patch and customize your ball cap while supplies last!

Event
12 pm - 3 pm

Permanent Jewelry Bar with Bara Boheme

August 14, 2025    |   12 pm - 3 pm
WTC 13 - Temps
Visit Event Page

Visit Bara Boheme to discover trending jewelry items and express your style with a piece of permanent jewelry. The first 50 retailers to attend will receive a complimentary permanent jewelry bracelet and gift bag and other treats!

Event
1 pm

WTC 12 Martini Bar

August 14, 2025    |   1 pm
WTC 12 - Temps
Visit Event Page

Sip & shop in style. Enjoy a complimentary pour-over martini of your choice while exploring the latest in young contemporary fashion. Refresh your palate—and your product offerings—at the Temps on 12.

Event
1 pm - 3 pm

The Dallas Experience: Tour & Party

August 14, 2025    |   1 pm - 3 pm
WTC 10 - Atrium
Visit Event Page

Explore Dallas Market Center with Samantha Conner and Ashley Alderson of The Boutique Hub! Discover trending crossover accessories and apparel resources and learn all about shopping  the 10th Floor!

 

The first (25) buyers to attend the tour will receive a swag bag!

Join us after the tour at 2 pm for music, treats, and drinks. 

 

Event
2:30 pm

AETA Afternoon Treat

August 14, 2025    |   2:30 pm
WTC 10 - Atrium
Visit Event Page

Unwind and recharge with complimentary coffee or champagne in the AETA Temps. This afternoon pick-me-up is the perfect pause between appointments—because great finds deserve great sips.

Event
3 pm

Rodeo Ritas

August 14, 2025    |   3 pm
WTC 10 - Perms
Visit Event Page

Cool down with a complimentary margarita on the 10th floor. While you sip, explore a roundup of the latest western, english, and crossover apparel & accessories.

Event
3:30 pm

Tamales & Cervezas

August 14, 2025    |   3:30 pm
WTC 14300 Aisle
Visit Event Page

Spice up your Market day on the 14th floor with a delicious stop for tamales and cervezas. While you're there, discover top Western and English brands in apparel, accessories, footwear, and tack—all in one place.

Event
4 pm

The Paleta Cart

August 14, 2025    |   4 pm
WTC 13 - Temps
Visit Event Page

Cool down and perk up your sourcing journey with a refreshing treat! Our Paleta Pop-Up Cart is rolling into a new area each day—offering buyers complimentary artisanal paletas for one hour only. It’s the perfect palate-pleaser while you explore fresh finds and discover standout resources across campus.

Schedule:
Tuesday - WTC 12 - Temps
Wednesday - WTC 10 - Temps
Thursday -  WTC 13 - Temps
Friday - WTC 10 - Temps

Event
4 pm

Vino with a View

August 14, 2025    |   4 pm
WTC 15 - D15TRICT Lounge
Visit Event Page

Cap off a productive day at Market with a glass of wine and great conversation—15 floors above it all. Connect with fellow retailers to swap trend insights, talk shop, and share ideas in a relaxed, scenic setting overlooking the Dallas skyline. It’s the perfect place to unwind, recharge, and reconnect with your industry community.

Event
5 pm

Sips & Saddles: An AETA Happy Hour

August 14, 2025    |   5 pm
WTC 10 - Temps
Visit Event Page

Join us for a spirited AETA Happy Hour - an evening of connection, cocktails, and camaraderie among equestrian industry professionals.

Friday, August 15, 2025

Event
8:30 am - 10:30 am

Western Morning Vibes with Amanda Kate Ferris

August 15, 2025    |   8:30 am - 10:30 am
WTC 1 - Atrium
Visit Event Page

Kick off your day with live country music from Amanda Kate Ferris!

Event
9 am

DMC Buyer Scoop

August 15, 2025    |   9 am
WTC 1 - Atrium
Visit Event Page

Join us daily at 9AM for tips and tricks on navigating Dallas Market Center. Whether you're a new buyer, new to Dallas, or haven't seen us in a while, this quick rundown of all things DMC is for you.

 

Ahora también en Español a la misma hora en el mismo lugar para su comodidad.

Event
9:30 am

Coffee on the Porch

August 15, 2025    |   9:30 am
WTC 14 - Atrium
Visit Event Page

Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms

Event
9:30 am

AETA Breakfast Bites

August 15, 2025    |   9:30 am
WTC 10 - Café
Visit Event Page

Fuel your morning and your Market strategy with complimentary coffee and light bites in the AETA Temporaries—your first stop toward discovering standout English and equestrian resources.

Event
10 am - 3 pm

Cowboy Parlor - Boot Shine & Hat Shaping

August 15, 2025    |   10 am - 3 pm
WTC 10 - Atrium
Visit Event Page

Stop by the Cowboy Parlor to get your boots shined by Eyes Down Here Shoe Shine or your hat shaped by Benny McCoy. 

Event
10:30 am

WTC 13 Mimosa Bar

August 15, 2025    |   10:30 am
WTC 13 - Temps
Visit Event Page

Kick off your market morning with a custom mimosa and discovery of curated apparel, accessories, and footwear. Toast to top trends and must-have finds—all waiting for you on the 13th floor.

Event
12 pm - 3 pm

Permanent Jewelry Bar with Bara Boheme

August 15, 2025    |   12 pm - 3 pm
WTC 13 - Temps
Visit Event Page

Visit Bara Boheme to discover trending jewelry items and express your style with a piece of permanent jewelry. The first 50 retailers to attend will receive a complimentary permanent jewelry bracelet and gift bag and other treats!

Event
1 pm

WTC 12 Martini Bar

August 15, 2025    |   1 pm
WTC 12 - Temps
Visit Event Page

Sip & shop in style. Enjoy a complimentary pour-over martini of your choice while exploring the latest in young contemporary fashion. Refresh your palate—and your product offerings—at the Temps on 12.

Event
2:30 pm

AETA Afternoon Treat

August 15, 2025    |   2:30 pm
WTC 10 - Atrium
Visit Event Page

Unwind and recharge with complimentary coffee or champagne in the AETA Temps. This afternoon pick-me-up is the perfect pause between appointments—because great finds deserve great sips.

Event
3 pm

Rodeo Ritas

August 15, 2025    |   3 pm
WTC 10 - Perms
Visit Event Page

Cool down with a complimentary margarita on the 10th floor. While you sip, explore a roundup of the latest western, english, and crossover apparel & accessories.

Event
3:30 pm

Tamales & Cervezas

August 15, 2025    |   3:30 pm
WTC 14300 Aisle
Visit Event Page

Spice up your Market day on the 14th floor with a delicious stop for tamales and cervezas. While you're there, discover top Western and English brands in apparel, accessories, footwear, and tack—all in one place.

Event
4 pm

The Paleta Cart

August 15, 2025    |   4 pm
WTC 10 - Temps
Visit Event Page

Cool down and perk up your sourcing journey with a refreshing treat! Our Paleta Pop-Up Cart is rolling into a new area each day—offering buyers complimentary artisanal paletas for one hour only. It’s the perfect palate-pleaser while you explore fresh finds and discover standout resources across campus.

Schedule:
Tuesday - WTC 12 - Temps
Wednesday - WTC 10 - Temps
Thursday -  WTC 13 - Temps
Friday - WTC 10 - Temps

Saturday, August 16, 2025

Event
9 am

DMC Buyer Scoop

August 16, 2025    |   9 am
WTC 1 - Atrium
Visit Event Page

Join us daily at 9AM for tips and tricks on navigating Dallas Market Center. Whether you're a new buyer, new to Dallas, or haven't seen us in a while, this quick rundown of all things DMC is for you.

 

Ahora también en Español a la misma hora en el mismo lugar para su comodidad.

Event
9:30 am

Coffee on the Porch

August 16, 2025    |   9:30 am
WTC 14 - Atrium
Visit Event Page

Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms

Event
9:30 am

AETA Breakfast Bites

August 16, 2025    |   9:30 am
WTC 10 - Café
Visit Event Page

Fuel your morning and your Market strategy with complimentary coffee and light bites in the AETA Temporaries—your first stop toward discovering standout English and equestrian resources.

Event
10 am - 3 pm

Cowboy Parlor - Boot Shine & Hat Shaping

August 16, 2025    |   10 am - 3 pm
WTC 10 - Atrium
Visit Event Page

Stop by the Cowboy Parlor to get your boots shined by Eyes Down Here Shoe Shine or your hat shaped by Benny McCoy.