AETA International Trade Show Creates the Ultimate English Lifestyle Marketplace
AETA International Trade Show Creates the Ultimate English Lifestyle Marketplace
Wednesday, July 16, 2025
The American Equestrian Trade Association (AETA) International Trade Show at Dallas Market Center Aud 13-16, the premier global event showcasing English lifestyle products from leading manufacturers, will debut new apparel, accessories, footwear, tack, and more, while welcoming buyers from around the globe.
The trade show takes place alongside WESA’s International Western/English Apparel & Equipment Market, Aug 13-16, and the Apparel & Accessories Market, Aug 12-15, and KidsWorld, Aug 12-15, to create an unmatched buying opportunity across categories and products. Pre-registration, which is the exclusive method to receive a FastPass via mobile for quicker entry, is now available at dallasmarketcenter.com.
“Dallas Market Center has firmly established itself as the go-to destination for English fashion and lifestyle,” said Cindy Morris, president and CEO of Dallas Market Center. “This season’s strong lineup of new and returning exhibitors, along with access to a wide range of product categories, creates unmatched value for retailers.”
Welcoming New Exhibitors In the 10th floor Western and English expansion that debuted in January, buyers can find apparel, accessories, and equipment from top English brands in permanent showrooms including LeMieux (WTC 10979), Shires Equestrian (WTC 10923), Horseware Products (WTC 10927),and JPCEquestrian (WTC 10747).
New and Notable Temporary Exhibitors Buyers can also source trending products from temporary exhibitors on 10 that are new-to-Dallas including AJ Equestrian (WTC 10-3204), Amsterdam Heritage (WTC 10-3505), Black Stallion Designs (WTC 10-4509), Caledon Farms (WTC 10-3216), Divine Equestrian (WTC 10-3513), Dubois Cheval (WTC 10-3706), Erin Knight Designs (WTC 10-3506), Foxheart (WTC 10-4404), and SmartEquine (WTC 10-3219). Returning exhibitors include AJR Sport (WTC 10-4500), German Equestrian (WTC 10-4300), Kerrits (WTC 10-3401), Tailored Sportsman (WTC 4201), and many others.
Cash & Carry To meet the demands of retailers seeking immediately available products, starting on Wednesday, August 13th, Cash & Carry temps will be located on the 10th floor, adjacent to AETA International Trade Show and WESA’s International Western/ English Apparel & Equipment Market. Find immediate items from exhibitors including Beaut, Chansuttpearls,Everley Grace, Hollis, House of Cottonwood, Mason Jar Label, Savvy Bling, and The Charm Bar.
Events to Inspire and Connect All buyers are invited to attend a variety of industry, social, and hospitality events to connect with fellow AETA members. Daily Events:
9am - The DMC Scoop | WTC 1 Atrium Join us for tips and tricks on navigating Dallas Market Center. Whether you're a new buyer, new to Dallas, or haven't seen us in a while, this quick rundown of all things DMC is for you.
9:30 – 11:30 am – AETA Breakfast Bites | WTC 10 – Atrium
Wednesday - Saturday Fuel your morning and your Market strategy with complimentary coffee and light bites in the AETA Temporaries—your first stop toward discovering standout English and equestrian resources.
2:30 – 4:30 pm – AETA Afternoon Treat| WTC 10 – Atrium
Wednesday – Friday Unwind and recharge with complimentary coffee or champagne in the AETA Temps. This afternoon pick-me-up is the perfect pause between appointments—because great finds deserve great sips.
Wednesday, August 13
5 pm – Sips & Saddles: AETA Happy Hour | WTC 10 – Temps Join in a spirited AETA Happy Hour - an evening of connection, cocktails, and camaraderie among equestrian industry professionals.
Western & English Fashion Show:
5 pm - Pre-Show Party: Sponsored by Front Porch | WTC 1 – Atrium Start the evening with Dallas Market Center and Front Porch as we kick off the night with live music from the award-winning Chad Cooke Band. Enjoy complimentary drinks and mingle with fellow buyers before the lights dim for the highly anticipated Western & English Fashion Show.
6:15 – Western & English Fashion Show| WTC 1 – Atrium Experience the latest in Western and English apparel and accessories! Get inspired and start making a list of showrooms and booths for the week ahead.
7 pm -Western & English Fashion Show Afterparty | WTC 1 – Atrium
Stay a little longer as The Chad Cooke Band returns to the stage with their crowd-favorite country sound.
A full list of events and hospitality are available on the Dallas Market Center website.
Style Eyes Trendspotting This year’s panel of trend experts and retail mavens will be discovering new products at market, as the Style Eyes leverage the knowledge and taste-making skills of many leading industry social media influencers for their insights and discoveries. The Style Eyes will spot must-see and unique products and trends across the marketplace in English. Follow along on Dallas Market Center social media channels and #dallasstyleeyes. This year’s Style Eyes for AETA and English goods is Madelyn Houser (@theblondeandthebay_). Shaley Ham, West Desperado (@westdesperado) will be representing WESA and Western goods.
Unmatched Hotel Offers Dallas Market Center partner hotels are offering new hotel options to support a range of buyer travel budgets. Dozens of hotels, many within walking distance of the campus, are offering updated rates as low as $154 per night. Rates valid until 2 weeks prior to Market, based on availability and are subject to change at any time so please reach out to Market Travel online or by calling 214-744-7444.
Spark Magazine: Summer Issue More than 50,000 customers will receive the summer issue of Spark magazine, the stylish pre-market publication highlighting trends, what’s new inside the market center, and insights from makers and influencers. The latest issue focuses on English and Western gifts and home décor, accessories for the finishing touch, along with features and profiles exploring gift and fashion. The magazine is available at market and on the Dallas Market Center website. For future markets, visit the Dallas Market Center website and download the Dallas Market Center mobile app. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the DMC Daily Dose.
About Dallas Market Center Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year. With thousands of free parking spaces, hotel shuttle buses, efficient dock services, well-maintained vertical transportation, boosted cell phone coverage, enhanced WiFi, and on-site restaurants and catering, DMC’s superior facilities make shopping these markets convenient, enjoyable, and lucrative. Throughout the last six decades, the company has remained committed to ensuring that customers receive the support services they need to make their business experience in Dallas successful. dallasmarketcenter.com