Dallas’ First Apparel & Accessories Market of 2026 Debuts New Summer Trends and Showrooms During Fas
Dallas’ First Apparel & Accessories Market of 2026 Debuts New Summer Trends and Showrooms During Fashion Week
Friday, December 5, 2025
Dallas Market Center, the largest apparel and accessories marketplace in the U.S., kicks off 2026 with the first Apparel & Accessories Market of the year, January 20–23. Taking place during Fashion Week, the January market debuts summer 2026 trends, newly added collections, and recently opened showrooms. The event runs concurrently with KidsWorld (January 20-23) and both the WESA International Western/English Apparel & Equipment Market and the AETA International Trade Show (January 21–24), offering buyers expanded opportunities to source Western and English trends.
“January sets the tone for the year, and Dallas continues to be where retailers come to get ahead,” said Cindy Morris, president and CEO of Dallas Market Center. “From must-have apparel and accessories to the largest Western and English resources under one roof, this market delivers the trends and efficiency buyers need to start 2026 strong.”
Pre-registration, which is the exclusive method to receive a FastPass via mobile for quicker entry, is now available at dallasmarketcenter.com.
The WESA International Western/English Apparel & Equipment and the AETA International Trade Show (January 21-24) offer buyers seeking one of the hottest fashion trends the opportunity to incorporate Western and English influences into their assortments through statement accessories, footwear, and lifestyle pieces. The 10th floor will be Cash & Carry options for buyers seeking immediately available product.
Marketplace Highlights Summer 2026 collections officially debut across the marketplace as retailers prepare for the upcoming selling season. Hundreds of collections will show for the first time in permanent showrooms on the 13th, 14th, and 15th floors, setting the trends for spring. New contemporary and Western showrooms to visit during market include Cotton & Rye Outfitters (WTC 14161), Rodeo Hippie (WTC 14153), and Thread & Supply (WTC 13696). Trending Western apparel and accessories can also be found on additional floors throughout the marketplace.
Inside KidsWorld on the 8th floor Sugar Bee Clothing (WTC 8618) and PRODOH (WTC 8004) are debuting new showrooms; Beaufort Bonnet Company (WTC 8644) expands into a second showroom; and Buttercup Bebe (WTC 8404) and Jerry Coff (WTC 8462) have relocated. KidsWorld Studio (WTC 8701) welcomes year-round exhibitors Binky Bro (28), Keep It Gypsy (48), Native Shoes by Ronnie Malatesta Sales (13), and Magnolia & Cypress (49).
Find trend-driven young contemporary apparel and accessories offering new collections for summer on the 12th floor. The 13th floor represents exhibitors for apparel, accessories, and footwear, and offers higher-end apparel including 7 For All Mankind, QUAY, Marfa Boots, Billini, and many others.
Tracking the Trends Buyers will see these summer trends on the runway and throughout market displays.
Viva La Color: Looks influenced by the fashion feature in the latest edition of Dallas Market Center’s Spark magazine will be strutting down the runway. Expect structured silhouettes in bright colors completed with bold accessories.
Americana: Leaning into United States’ 250th anniversary, red, white, and blue apparel and accessories will be trending on both the contemporary and Western runway. Source the sizzling summer looks the next day.
Bejeweled: This summer’s apparelis all about dazzling and delighting with trending pieces sewn-on crystals that add sparkle and sophistication to every style.
Fun Fringe: Fringe gets an update and takes center stage. Expect fun feathers and unexpected textures that add drama to any look and go way beyond traditional suede.
Eye Candy: the Spark magazine fashion accessories story comes to life in bright and bold fashion accessories with tons of texture, sparkle, and color.
Cash & Carry To meet the demands of retailers seeking immediately available products, starting on Wednesday, January 21, Cash & Carry temps will offer an expanded selection of exhibitors located on the 10th floor, adjacent to AETA International Trade Show and WESA’s International Western/ English Apparel & Equipment Market. The 7th floor offers permanent showrooms to find immediate merchandise across apparel, fashion accessories, footwear, gift, and fine jewelry.
Market Events to Inspire All buyers are welcome to attend industry, social, and hospitality events taking place during market including complimentary activations, tours, and more. A full list of events is available on the Dallas Market Center website and app.
Tuesday, January 20
6:15 – 7 pm - Contemporary Trend Fashion Show | WTC 1 – Atrium Watch the Contemporary Trend Fashion Show and get inspired to source the hottest apparel and accessories the following day from permanent and temporary exhibitors.
Wednesday, January 21
6 – 7 pm - Western & English Fashion Show | WTC 1 – Atrium Come for an evening on the runway to see the newest trends and styles in Western & English. Get inspired and source the looks from WTC 10, 11, and 14 the next day.
7 – 8 pm – Western & English Fashion Show Afterparty The Chad Cooke Band returns to the stage with their crowd-favorite country sound.
Spark Magazine: Winter Issue More than 50,000 customers received the winter issue of Spark magazine, the stylish pre-market publication highlighting trends, what’s new inside the market center, and insights from makers and influencers. The cover photography showcases Apparel & Accessories in bright colors and structured silhouettes, with additional stories featuring bold fashion accessories, a special section on The Temps, gift and home décor finds, and exhibitor updates across the marketplace. The magazine will be available in stands throughout the marketplace.
Unmatched Hotel Offers Dallas Market Center partner hotels are offering new, lower rates to support buyer travel budgets. Dozens of hotels, many within walking distance of the campus, are offering updated rates as low as $136/night. Rates valid until 2 weeks prior to Market, based on availability and are subject to change at any time so please reach out to Market Travel online or by calling 214-744-7444. Looking ahead to June 2026 when FIFA World Cup matches take place in North Texas, attendees are encouraged to book early for a guaranteed room at rates comparable to recent markets.
For upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center mobile app. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Instagram, and the DMC Daily Dose. About Dallas Market Center Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in gourmet and housewares, home décor, holiday/floral, gifts, lighting and apparel. Inside its dynamic, five million square foot campus, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products from exhibitors throughout the year via dominant trade events for gift, home décor, holiday and floral; the nation’s most comprehensive apparel and accessories markets featuring the latest styles from East Coast and West Coast designers; the largest residential lighting trade event in North America; and the largest and most successful open-daily design center. To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center App. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the Dallas Market Center blog. ###