Alloy LED

About Alloy LED

Over a decade ago, Alloy LED was founded by Max Darling, the co-founder of Elemental LED and a serial entrepreneur with a passion for big-picture strategy, and Joe Flynn, an electrical engineer turned product innovator with a meticulous eye for quality and storytelling. With backgrounds in LED systems and high-tech product development, the two joined forces to build a company grounded in trust, innovation, and responsiveness—values that still shape Alloy LED’s culture today. What started with a conversation about light quality—and a shared commitment to doing things differently—has grown into a company that empowers lighting professionals across the country. Our team of experts is known not just for their deep product knowledge, but for their personal dedication to supporting every customer’s success, from design to installation.

Our Showroom

We Supply Buyers With:

  • Lighting