Event Schedule
AETA International Trade Show

August 18 - 21, 2026
Visit Market Page Book Hotel

The 2026 AETA International Trade Show, from the American Equestrian Trade Association (AETA), is the premier global event showcasing equestrian industry products from leading manufacturers. Taking place two times a year alongside the International Western & English Apparel & Equipment Trade Shows, from the Western & English Sales Association (WESA), these shows create the world’s largest marketplace of equestrian, western and rural lifestyle brands conveniently located under one roof. By registering and attending an AETA Trade Show at Dallas Market Center, you will receive a complimentary AETA Membership.

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DMC EVENTS

Tuesday, August 18, 2026

DMC Events
8:30 am

AETA Breakfast Bites

August 18, 2026    |   8:30 am
WTC 10 - Café
Visit DMC Events Page

Fuel your morning and your Market strategy with complimentary coffee and lite bights in the AETA Temporaries - your first stop toward discovering standout English and equestrian resources.

DMC Events
9 am

The DMC Scoop

August 18, 2026    |   9 am
WTC 1 - Atrium
Visit DMC Events Page

Join us daily at 9AM for tips and tricks on navigating Dallas Market Center. Whether you're a new buyer, new to Dallas, or haven't seen us in a while, this quick rundown of all things DMC is for you.

 

Ahora también en Español a la misma hora en el mismo lugar para su comodidad.

DMC Events
9 am

Espresso Coffee Bar

August 18, 2026    |   9 am
WTC 14 - The Territory Bar
Visit DMC Events Page

Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms.

DMC Events
10 am - 4 pm

Cowboy Parlor - Hat Shaping Sponsored by Hat Masters

August 18, 2026    |   10 am - 4 pm
North Escalators - WTC 14
Visit DMC Events Page

Stop by the Cowboy Parlor to get your hat shaped by Benny McCoy. Check out our Western & English apparel on the 14th floor while you're there!

DMC Events
10 am - 4 pm

Cowboy Parlor - Boot Shine

August 18, 2026    |   10 am - 4 pm
WTC 14 - Atrium
Visit DMC Events Page

Stop by the Cowboy Parlor to get your boots Shined by Eyes Down Here Shoe Shine. Check out our Western & English apparel on the 14th floor while you're there!

DMC Events
2 pm - 4 pm

10th Floor Expansion Party - Western & English

August 18, 2026    |   2 pm - 4 pm
WTC 10th Floor
Visit DMC Events Page

Join Dallas Market Center and help celebrate the 10th-floor World Trade Center expansion featuring new prominent Western & English showrooms to the floor. Enjoy refreshing drinks, delicious bites, and more! Live music from Cole Nelson, and exciting giveaways compliments of Seager WTC - 10311.
 

DMC Events
2:30 pm

AETA Sweet Tea Bar

August 18, 2026    |   2:30 pm
WTC 10 - Atrium
Visit DMC Events Page

Unwind and recharge with a sweet tea in the AETA Temps. This afternoon pick-me-up is the perfect pause between appointments.

DMC Events
3 pm

Dirty Soda & Popcorn Bar

August 18, 2026    |   3 pm
WTC 7 - 7300 Aisle
Visit DMC Events Page

Pop by the Dirty Soda Bar for a fizzy pick-me-up and gourmet popcorn! Mix, splash, and sip your favorite sweet creation while snacking your way through the newest arrivals on the Cash & Carry floor.

DMC Events
3:30 pm

Dallas Summer Beers

August 18, 2026    |   3:30 pm
WTC 14 - 14400 Aisle
Visit DMC Events Page

Mosey up to the 14th floor and try a Dallas Favorite - Summer Beer! While you're there, discover top Western and English brands in apparel, accessories, footwear, and tack—all in one place.

DMC Events
5:45 pm - 6:15 pm

Pre-Show Party

August 18, 2026    |   5:45 pm - 6:15 pm
WTC 1 - Atrium
Visit DMC Events Page

Raise a glass and turn up the energy before the lights go down. Enjoy complimentary drinks and music as you mingle with fellow buyers, spark new connections, and grab your seat for the Contemporary Trend Fashion Show.

DMC Events
6:15 pm - 7 pm

Contemporary Trend Fashion Show

August 18, 2026    |   6:15 pm - 7 pm
WTC 1 - Atrium
Visit DMC Events Page

Be front row for what’s next. Our Contemporary Trend Fashion Show is your exclusive preview of the hottest styles defining the season. From bold looks to must-have accessories, see the trends come to life—then source them the very next day from top permanent and temporary exhibitors. It's your runway to retail success.

Wednesday, August 19, 2026

DMC Events
8:30 am

Juice & Java Bar

August 19, 2026    |   8:30 am
WTC 10th Floor
Visit DMC Events Page

Enjoy a fresh juice or cup of coffee while you explore the newest trends in Western & English Perms!

DMC Events
8:30 am

AETA Breakfast Bites

August 19, 2026    |   8:30 am
WTC 10 - Café
Visit DMC Events Page

Fuel your morning and your Market strategy with complimentary coffee and lite bights in the AETA Temporaries - your first stop toward discovering standout English and equestrian resources.

DMC Events
9 am

The DMC Scoop

August 19, 2026    |   9 am
WTC 1 - Atrium
Visit DMC Events Page

Join us daily at 9AM for tips and tricks on navigating Dallas Market Center. Whether you're a new buyer, new to Dallas, or haven't seen us in a while, this quick rundown of all things DMC is for you.

 

Ahora también en Español a la misma hora en el mismo lugar para su comodidad.

DMC Events
9 am

Espresso Coffee Bar

August 19, 2026    |   9 am
WTC 14 - The Territory Bar
Visit DMC Events Page

Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms.

DMC Events
10 am - 4 pm

Cowboy Parlor - Hat Shaping Sponsored by Hat Masters

August 19, 2026    |   10 am - 4 pm
North Escalators - WTC 14
Visit DMC Events Page

Stop by the Cowboy Parlor to get your hat shaped by Benny McCoy. Check out our Western & English apparel on the 14th floor while you're there!

DMC Events
10 am - 4 pm

Cowboy Parlor - Boot Shine

August 19, 2026    |   10 am - 4 pm
WTC 14 - Atrium
Visit DMC Events Page

Stop by the Cowboy Parlor to get your boots Shined by Eyes Down Here Shoe Shine. Check out our Western & English apparel on the 14th floor while you're there!

DMC Events
1 pm - 2 pm

Trend Tour with Boutique Hub: 10th Floor

August 19, 2026    |   1 pm - 2 pm
Meet at the WTC 10 - Info Booth
Visit DMC Events Page

Explore Dallas Market Center with Samantha Conner of The Boutique Hub! Discover Western & English trends and learn all about shopping the 10th floor!

DMC Events
2:30 pm

AETA Sweet Tea Bar

August 19, 2026    |   2:30 pm
WTC 10 - Atrium
Visit DMC Events Page

Unwind and recharge with a sweet tea in the AETA Temps. This afternoon pick-me-up is the perfect pause between appointments.

DMC Events
3 pm

Western Workshop Sponsored by Montana West

August 19, 2026    |   3 pm
WTC 10 - 10500 Aisle
Visit DMC Events Page

Enjoy complimentary watermelon margaritas and personalized product giveaways from Montana West while supplies last!

DMC Events
3:30 pm

Texas Pretzel & Pours

August 19, 2026    |   3:30 pm
WTC 14 - The Territory Bar
Visit DMC Events Page

Snack on soft pretzels and enjoy a cold one before you find your new favorite styles for the upcoming season!

DMC Events
5 pm - 6:15 pm

Pre-Show Party Sponsored by 7 For All Mankind

August 19, 2026    |   5 pm - 6:15 pm
WTC 1 - Atrium
Visit DMC Events Page

Saddle up for an unforgettable evening with Dallas Market Center as we kick off the night with live music from Prophets & Outlaws. Enjoy complimentary drinks and mingle with fellow buyers before the lights dim for the Western & English Fashion Show.

DMC Events
6:15 pm - 7 pm

Western & English Fashion Show

August 19, 2026    |   6:15 pm - 7 pm
WTC 1 - Atrium
Visit DMC Events Page

Experience the latest in Western and English apparel and accessories at our premier Fashion Show. Get inspired and start marking your must-visit list of showrooms and booths for the week ahead. After the runway, keep the energy going— Prophets & Outlaws returns to the stage with their crowd-favorite country sound.

DMC Events
7 pm - 8 pm

Western & English Fashion Show Afterparty Sponsored by 7 For All Mankind

August 19, 2026    |   7 pm - 8 pm
WTC 1 - Atrium
Visit DMC Events Page

Prophets & Outlaws returns to the stage with their crowd-favorite country sound.

Thursday, August 20, 2026

DMC Events
8:30 am

Juice & Java Bar

August 20, 2026    |   8:30 am
WTC 10th Floor
Visit DMC Events Page

Enjoy a fresh juice or cup of coffee while you explore the newest trends in Western & English Perms!

DMC Events
8:30 am

AETA Breakfast Bites

August 20, 2026    |   8:30 am
WTC 10 - Café
Visit DMC Events Page

Fuel your morning and your Market strategy with complimentary coffee and lite bights in the AETA Temporaries - your first stop toward discovering standout English and equestrian resources.

DMC Events
9 am

The DMC Scoop

August 20, 2026    |   9 am
WTC 1 - Atrium
Visit DMC Events Page

Join us daily at 9AM for tips and tricks on navigating Dallas Market Center. Whether you're a new buyer, new to Dallas, or haven't seen us in a while, this quick rundown of all things DMC is for you.

 

Ahora también en Español a la misma hora en el mismo lugar para su comodidad.

DMC Events
9 am

Espresso Coffee Bar

August 20, 2026    |   9 am
WTC 14 - The Territory Bar
Visit DMC Events Page

Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms.

DMC Events
10 am - 4 pm

Cowboy Parlor - Hat Shaping Sponsored by Hat Masters

August 20, 2026    |   10 am - 4 pm
North Escalators - WTC 14
Visit DMC Events Page

Stop by the Cowboy Parlor to get your hat shaped by Benny McCoy. Check out our Western & English apparel on the 14th floor while you're there!

DMC Events
10 am - 4 pm

Cowboy Parlor - Boot Shine

August 20, 2026    |   10 am - 4 pm
WTC 14 - Atrium
Visit DMC Events Page

Stop by the Cowboy Parlor to get your boots Shined by Eyes Down Here Shoe Shine. Check out our Western & English apparel on the 14th floor while you're there!

DMC Events
2 pm

Rodeo Ritas

August 20, 2026    |   2 pm
WTC 14th Floor
Visit DMC Events Page

Cool down with a complimentary margarita on the 10th floor. While you sip, explore a roundup of the latest western, english, and crossover apparel & accessories.

DMC Events
2 pm - 4 pm

Western Workshop: Trucker Hat Chainstitching with Fowl & Maker Sponsored by Hooey Brands

August 20, 2026    |   2 pm - 4 pm
WTC 14 - Atrium
Visit DMC Events Page

Join us for an exclusive experience with live chainstitching artist Fowl & Maker and hats from Hooey Brands WTC 14725

DMC Events
2:30 pm

AETA Sweet Tea Bar

August 20, 2026    |   2:30 pm
WTC 10 - Atrium
Visit DMC Events Page

Unwind and recharge with a sweet tea in the AETA Temps. This afternoon pick-me-up is the perfect pause between appointments.

DMC Events
3:30 pm

Dallas Summer Beers

August 20, 2026    |   3:30 pm
WTC 14 - 14400 Aisle
Visit DMC Events Page

Mosey up to the 14th floor and try a Dallas Favorite - Summer Beer! While you're there, discover top Western and English brands in apparel, accessories, footwear, and tack—all in one place.

DMC Events
5:30 pm - 7 pm

AETA Night of Networking

August 20, 2026    |   5:30 pm - 7 pm
WTC 1 - Fountain Café
Visit DMC Events Page

Enjoy a night of networking with AETA industry professionals over Dinner.

 

PURCHASE YOUR TICKETS HERE:
https://dallasmarket.wufoo.com/forms/p1r5akva1bb58sf/

 

Pricing:
Single Ticket - $25 for a buffet dinner and two drink tickets (eligible for beer/wine or a non-alcoholic beverage). There will be a full cash bar available. There will be a limited number of tickets available at the door.

Friday, August 21, 2026

DMC Events
9 am

The DMC Scoop

August 21, 2026    |   9 am
WTC 1 - Atrium
Visit DMC Events Page

Join us daily at 9AM for tips and tricks on navigating Dallas Market Center. Whether you're a new buyer, new to Dallas, or haven't seen us in a while, this quick rundown of all things DMC is for you.

 

Ahora también en Español a la misma hora en el mismo lugar para su comodidad.

DMC Events
10 am - 3 pm

Cowboy Parlor - Hat Shaping Sponsored by Hat Masters

August 21, 2026    |   10 am - 3 pm
North Escalators - WTC 14
Visit DMC Events Page

Stop by the Cowboy Parlor to get your hat shaped by Benny McCoy. Check out our Western & English apparel on the 14th floor while you're there!

DMC Events
10 am - 3 pm

Cowboy Parlor - Boot Shine

August 21, 2026    |   10 am - 3 pm
WTC 14 - Atrium
Visit DMC Events Page

Stop by the Cowboy Parlor to get your boots Shined by Eyes Down Here Shoe Shine. Check out our Western & English apparel on the 14th floor while you're there!