DALLAS – December 18, 2024 – The January 22-25, 2025 edition of the American Equestrian Trade Association (AETA) International Trade Show at Dallas Market Center, the premier global event showcasing English lifestyle products from leading manufacturers, will be the largest show to date since the event moved to Dallas. The show will feature the grand opening of a large neighborhood of permanent showrooms, more than 26 new-to-Dallas temporary exhibitors, and will showcase the newest collections of apparel, accessories, footwear, tack, and more.
"Our English lifestyle marketplace is growing, and we look forward to welcoming retailers from around the world to the expanded show," said Cindy Morris, president and CEO of the Dallas Market Center. "This year’s show is taking place in the midst of a Fashion Week of trade events, which will allow retailers to discover new products across the marketplace."
The show is occurring on the 10th floor of the World Trade Center at the same time as WESA’s International Western/English Apparel & Equipment Market (January 22-25) and adjacent to the Women’s Apparel & Accessories Market and KidsWorld (January 21-24), and the Dallas Men’s Show (January 25-27).
Notable new brands in the AETA Temps among the dozens of new temporary exhibitors include Montar, Butet Saddles, Vestrum, Nunn Finer Products, CommonWealth Saddles, Werner Christ, and V2 Designs.
The expansive new neighborhood of permanent showrooms on the 10th floor includes custom spaces for 5 Star Equine Products & Supplies Inc., Amahorse, Ariat International, Cuttinup Show Blankets, Draw It Out Horse Health Care Solutions, Equestrian International Products, ERS, Horseware Products Limited, JPC Equestrian Inc., K&D Equestrian, LeMieux, Majyk Brands, Next One Equestrian / EKKIA USA, Shires Equestrian, and others. On Wednesday, January 22 at 10 a.m. all buyers are invited to attend the Grand Opening Party of WTC 10. Celebrate the 10th floor World Trade Center expansion, find product from English lifestyle brands in the newly imagined space, and enjoy drinks, food, and exciting giveaways.
Events
Experience an exciting lineup of events featuring dynamic showcases, networking opportunities, and engaging activities. New buyers and those looking for information on navigating Dallas Market Center can attend The DMC Scoop, happening daily at 9 a.m. in the Atrium during markets. Highlights for the AETA show and the adjacent WESA show include:
Wednesday, January 22
- 8:30 a.m.: Western Morning Vibes - Olivia Harms. Location: WTC 1- Atrium. Start your day with live country music from Olivia Harms!
- 9:30 a.m.: Coffee on the Porch. Location: WTC 14 - Atrium. Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms.
- 9:30 a.m. DMC Live Podcast Studio - Boutique Chat Podcast with Ashley Alderson. Location: WTC 10. Join Ashley Alderson of The Boutique Hub for a live recording of her podcast, Boutique Chat.
- 10 a.m.: Grand Opening Party - WTC 10 Western & English. Location: WTC 10 – Perms. Help celebrate the 10th-floor World Trade Center expansion featuring a wide array of prominent Western and English brands in the newly imagined space. Enjoy refreshing drinks, delicious bites, and exciting giveaways.
- 10 a.m.: Cowboy Parlor - Hat Shaping. Location: WTC 14 – Atrium. Get a complimentary hat shaping.
- 10 a.m.: Cowboy Parlor – Boot Shine. Location: WTC 10 – Atrium. Stop by the Cowboy Parlor to get your boots shined by Eyes Down Here Shoe Shine.
- 2 p.m.: Fashion Feature: A Retail Conversation AI 101 for Independent Retailers. Location: WTC 10 – Atrium. Join us for an insightful session on the power of artificial intelligence (AI) for small business owners. The Gerson Companies will explore how AI can transform retail operations, enhance customer engagement, and drive sales—all without a hefty tech budget. Whether you're new to AI or seeking practical integration strategies, this event will highlight the latest innovations benefiting retailers nationwide.
- 2 p.m. - AETA Afternoon Treat. Location WTC 10 – Temps. Stop for a complimentary glass of champagne to sip while you browse the latest products in the AETA temps on 10!
- 2 p.m.: Western Workshop: Charlie1Horse Hat Bar. Location: WTC 14 – Atrium. Provided by Hat Co. | Charlie1Horse (WTC 14547) Customize Charlie1Horse's brand new hat while you explore Western resources! Limited availability for the first 75 retailers in line!
- 4 p.m.: Whiskey with a Pie Chaser. Location: WTC 10 – Perms. Enjoy a delicious pairing before you explore the 10th floor!
- 5 p.m.: Pre-Show Party. Location: WTC 1 – Atrium. Enjoy complimentary cocktails and music before you take your seats for the Western and English fashion show.
- 6 p.m.: Western & English Fashion Show. Location: WTC 1 – Atrium. See a showcase of the newest trends and styles in Western & English. Get inspired and source the looks from WTC 10, 11, and 14 the next day.
- 7 p.m.: AETA Night of Networking. Location: WTC 1 – Cafeteria. Enjoy a night of networking with AETA industry professionals over dinner. MUST PURCHASE TICKETS https://dallasmarket.wufoo.com/forms/s13vj5c902hr5rq/. Single Ticket - $25 for a buffet dinner and two drink tickets (eligible for beer/wine or a non-alcoholic beverage). There will be a full cash bar available.
Thursday, January 23
- 8:30 a.m.: Western Morning Vibes - Olivia Harms. Location: WTC 1- Atrium. Start your day with live country music from Olivia Harms!
- 9:30 a.m.: Coffee on the Porch. Location: WTC 14 - Atrium. Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms.
- 10 a.m.: Cowboy Parlor - Hat Shaping. Location: WTC 14 – Atrium. Get a complimentary hat shaping.
- 10 a.m.: Cowboy Parlor – Boot Shine. Location: WTC 10 – Atrium. Stop by the Cowboy Parlor to get your boots shined by Eyes Down Here Shoe Shine.
- 2 p.m.: Western Workshop: Chain Stitching by Fowl & Maker Items provided by Levi’s. Location: WTC 10 – Perms. Join us for an exclusive experience with live chain stitching artist, Fowl & Maker and denim items provided by Levi’s!
- 2 p.m.: AETA Afternoon Treat. Location WTC 10 – Temps. Stop for a complimentary glass of champagne to sip while you browse the latest products in the AETA temps on 10!
- 6 p.m.: Dallas Market Center Western Party: Concrete Cowboy. Location: WTC 1 – Atrium. Co-Sponsored by Hooey Brands. Join Dallas Market Center and Hooey Brands (WTC 14020) as they celebrate the Western Industry with live music by Wade Bowen, cold drinks, delicious bites, a mechanical bull, and more!
Friday January 24
- 8:30 a.m.: Western Morning Vibes - Olivia Harms. Location: WTC 1- Atrium. Start your day with live country music from Olivia Harms!
- 9:30 a.m.: Coffee on the Porch. Location: WTC 14 - Atrium. Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms.
- 10 a.m.: Cowboy Parlor - Hat Shaping. Location: WTC 14 – Atrium. Get a complimentary hat shaping.
- 10 a.m.: Cowboy Parlor – Boot Shine. Location: WTC 10 – Atrium. Stop by the Cowboy Parlor to get your boots shined by Eyes Down Here Shoe Shine.
- 2 p.m.: AETA Afternoon Treat. Location: WTC 10 – Temps. Stop for a complimentary glass of champagne to sip while you browse the latest products in the AETA temps on 10!
- 3 p.m.: Tamales & Cervezas. Location: WTC 14300 Aisle. Grab an afternoon tamale and beer to fuel up before you discover the latest styles of Western on WTC 14.
- 4 p.m.: Whiskey with a Pie Chaser. Location: WTC 10 – Perms. Enjoy a delicious pairing before you explore the 10th floor!
Saturday, January 25
- 9:30 a.m.: Coffee on the Porch. Location: WTC 14 - Atrium. Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms.
- 9:30 a.m.: AETA Blue Ribbon Breakfast. Location: WTC 10 – Atrium. Start your day with a delicious breakfast!
- 10 a.m.: Cowboy Parlor - Hat Shaping. Location: WTC 14 – Atrium. Get a complimentary hat shaping.
- 10 a.m.: Cowboy Parlor – Boot Shine. Location: WTC 10 – Atrium. Stop by the Cowboy Parlor to get your boots shined by Eyes Down Here Shoe Shine.
Complete events details are available on the Dallas Market Center website.
Style Eyes Trendspotting
Style Eyes will spot must-see and unique products and trends across the marketplace including apparel, fashion accessories, and footwear. Follow along on Dallas Market Center social media channels and #dallasstyleeyes. The Style Eye for January AETA is Madelyn Houser, @theblondeandthebay_.
Spark Magazine: Winter Issue
More than 50,000 customers receive the winter issue of Spark magazine, the stylish pre-market publication highlighting trends, what’s new inside the market center, and insights from makers and influencers. For January, the cover features bright and bold fashion-forward finds from market. Additional content focuses on the latest styles of women’s men’s apparel and accessories, interviews with retailers and makers, and hot tips for eating and drinking while in Dallas. The magazine is also available on the DMC website.
For New Buyers
To support new buyers visiting AETA for the first time, Dallas Market Center is offering a daily new buyer orientation. Attend DMC Scoop daily at 9 a.m. on the 1st floor of the World Trade Center.
Unmatched Hotel Offers
Dallas Market Center partner hotels are offering new hotel options to support a range of buyer travel budgets. Dozens of hotels, many within walking distance of the campus, are offering updated rates as low as $160 per night. Rates valid until 2 weeks prior to Market, based on availability and are subject to change at any time so please reach out to Market Travel online or by calling 214-744-7444.
For future markets, visit the Dallas Market Center website and download the Dallas Market Center mobile app. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the DMC Daily Dose.
About Dallas Market Center
Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year. With thousands of free parking spaces, hotel shuttle buses, efficient dock services, well-maintained vertical transportation, boosted cell phone coverage, enhanced WiFi, and on-site restaurants and catering, DMC’s superior facilities make shopping these markets convenient, enjoyable, and lucrative. Throughout the last six decades, the company has remained committed to ensuring that customers receive the support services they need to make their business experience in Dallas successful. dallasmarketcenter.com
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